A data profile of the people who buy, follow and care about Viral video in Poland — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 1,805,945 people in Poland.
Viral video has an estimated audience of 1,805,945 people in Poland. 43.7% are female, 56.3% are male, average age 39.2. Top brand affinities: TikTok, X, Meme, Humour, Lech Poznań.
Top brand affinities include TikTok, X, Meme, with strongest over-indexing on TikTok (2.37× the country average).
Demographically, the Viral video audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
The typical Viral video fan in Poland is more male, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for TikTok.
The key figures that characterise the Viral video profile in Poland.
43.7% are female, 56.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 39.2 |
| Estimated audience size | 1,805,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Viral video audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral marketing | Business & Career | 7.10× | ||
| 02 | Meme | Internet & Social Media | 4.14× | ||
| 03 | X | Internet & Social Media | 2.72× | ||
| 04 | Humour | Literature | 2.59× | ||
| 05 | Lech Poznań | Sports | 2.38× | ||
| 06 | TikTok | Internet & Social Media | 2.37× | ||
| 07 | Animal | Pets & Animals | 2.27× | ||
| 08 | School | Kids & Family | 2.21× | ||
| 09 | Comedy movies | Movies & TV | 2.19× | ||
| 10 | Electronic music | Music & Radio | 2.10× | ||
| 11 | Cats | Pets & Animals | 2.06× | ||
| 12 | Rock music | Music & Radio | 2.05× | ||
| 13 | Pop music | Music & Radio | 2.05× | ||
| 14 | Video | Movies & TV | 1.97× | ||
| 15 | Dogs | Pets & Animals | 1.88× | ||
| 16 | Gazeta.pl | News | 1.85× | ||
| 17 | FC Barcelona | Sports | 1.79× | ||
| 18 | YouTube | Movies & TV | 1.73× | ||
| 19 | Politics and social issues | Politics & Society | 1.60× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.71× | |
| Social Media Usage | JOY | 1.60× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.42× | |
| Travelling | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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