A data profile of the people who buy, follow and care about School in Poland — modelled from more than twelve digital signal sources. School has an estimated audience of 4,991,829 people in Poland.
School has an estimated audience of 4,991,829 people in Poland. 66.1% are female, 33.9% are male, average age 38.7. Top brand affinities: Kindergarten, Gazeta Wyborcza, PUDELEK, Happiness, Viral video.
Top brand affinities include Kindergarten, Gazeta Wyborcza, PUDELEK, with strongest over-indexing on Kindergarten (1.9× the country average).
Demographically, the School audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical School fan in Poland is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Kindergarten.
The key figures that characterise the School profile in Poland.
66.1% are female, 33.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 38.7 |
| Estimated audience size | 4,991,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide School audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.21× | ||
| 02 | University | Business & Career | 2.14× | ||
| 03 | Musical film | Movies & TV | 1.96× | ||
| 04 | Love & Sex | Kids & Family | 1.93× | ||
| 05 | Kindergarten | Kids & Family | 1.90× | ||
| 06 | Contemporary R&B | Music & Radio | 1.87× | ||
| 07 | PUDELEK | News | 1.80× | ||
| 08 | Musical theatre | Movies & TV | 1.80× | ||
| 09 | Fiction books | Literature | 1.79× | ||
| 10 | Deichmann | Shopping | 1.76× | ||
| 11 | Charity and causes | Business & Career | 1.74× | ||
| 12 | Science fiction movies | Movies & TV | 1.68× | ||
| 13 | Self-love | Health | 1.68× | ||
| 14 | Happiness | Health | 1.63× | ||
| 15 | Meat | Food & Beverages | 1.62× | ||
| 16 | BNP Paribas | Business & Career | 1.59× | ||
| 17 | Financial services | Business & Career | 1.55× | ||
| 18 | Higher education | Business & Career | 1.53× | ||
| 19 | Gazeta Wyborcza | News | 1.52× | ||
| 20 | First-person shooter games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Community Orientation | OPEN | 1.27× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Career Orientation | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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