A data profile of the people who buy, follow and care about School in Malaysia — modelled from more than twelve digital signal sources. School has an estimated audience of 4,070,787 people in Malaysia.
The average School fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Social science, Blood vessel, with strongest over-indexing on Politics (1.55× the country average).
Demographically, the School audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical School fan in Malaysia is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the School profile in Malaysia.
53.4% are female, 46.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.2 |
| Estimated audience size | 4,070,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide School audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.49× | |
| 02 | Perak | ~400K | 1.33× | |
| 03 | Kuala Lumpur | ~1M | 1.32× | |
| 04 | Sabah | ~500K | 1.24× | |
| 05 | Johor | ~700K | 1.23× | |
| 06 | Penang | ~300K | 1.20× | |
| 07 | Sarawak | ~400K | 1.18× | |
| 08 | Pahang | ~200K | 1.02× | |
| 09 | Negeri Sembilan | ~200K | 0.99× | |
| 10 | Kedah | ~300K | 0.97× | |
| 11 | Kelantan | ~200K | 0.85× | |
| 12 | Malacca | ~100K | 0.85× | |
| 13 | Labuan | ~30K | 0.82× | |
| 14 | Terengganu | ~100K | 0.79× | |
| 15 | Perlis | ~40K | 0.76× | |
| 16 | Putrajaya | ~20K | 0.74× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 2.29× | ||
| 02 | Savings bank | Business & Career | 2.29× | ||
| 03 | Large intestine | Health | 2.16× | ||
| 04 | Air fryer | Food & Beverages | 2.15× | ||
| 05 | Statistics | Business & Career | 2.10× | ||
| 06 | Blood vessel | Health | 1.88× | ||
| 07 | Uric acid | Health | 1.85× | ||
| 08 | International school | Business & Career | 1.77× | ||
| 09 | HVAC | Home & Garden | 1.74× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 11 | Instant noodle | Food & Beverages | 1.70× | ||
| 12 | Social science | Business & Career | 1.67× | ||
| 13 | Serviced apartment | Travel & Leisure | 1.65× | ||
| 14 | Robotics | Technology & Electronics | 1.63× | ||
| 15 | Distance education | Business & Career | 1.63× | ||
| 16 | Political science | Business & Career | 1.60× | ||
| 17 | Politics | Politics & Society | 1.55× | ||
| 18 | Property finder | Home & Garden | 1.52× | ||
| 19 | Sociology | Business & Career | 1.51× | ||
| 20 | Preschool | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.11× | |
| Community Orientation | OPEN | 1.10× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.91× | |
| Social Media Usage | JOY | 0.91× |
School has an estimated audience of 4,070,787 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.4% of School fans are female, 46.6% are male, with an average age of 39.2 years.
School fans show strongest brand affinity for Politics (1.55×), Social science (1.67×), and Blood vessel (1.88×) over the country average.
School fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Social science (1.67×), Blood vessel (1.88×), Property finder (1.52×), and International school (1.77×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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