A data profile of the people who buy, follow and care about School in Switzerland — modelled from more than twelve digital signal sources. School has an estimated audience of 1,625,924 people in Switzerland.
School has an estimated audience of 1,625,924 people in Switzerland. 58.9% are female, 41.1% are male, average age 43.0. Top brand affinities: Google, Hornbach, Psychology, Education, Nature.
Top brand affinities include Google, Hornbach, Psychology, with strongest over-indexing on Google (1.51× the country average).
Demographically, the School audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical School fan in Switzerland is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the School profile in Switzerland.
58.9% are female, 41.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.0 |
| Estimated audience size | 1,625,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide School audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.55× | ||
| 02 | Hornbach | Shopping | 2.37× | ||
| 03 | Charity and causes | Business & Career | 2.29× | ||
| 04 | Real property | Home & Garden | 2.10× | ||
| 05 | Festival | Music & Radio | 1.94× | ||
| 06 | Psychology | Business & Career | 1.93× | ||
| 07 | Electronics | Technology & Electronics | 1.92× | ||
| 08 | Wikipedia | Internet & Social Media | 1.88× | ||
| 09 | Education | Business & Career | 1.84× | ||
| 10 | Happiness | Health | 1.76× | ||
| 11 | Spas | Beauty & Wellness | 1.72× | ||
| 12 | Higher education | Business & Career | 1.70× | ||
| 13 | Mobile phones | Technology & Electronics | 1.62× | ||
| 14 | Dogs | Pets & Animals | 1.60× | ||
| 15 | Concerts | Music & Radio | 1.58× | ||
| 16 | Social media | Business & Career | 1.57× | ||
| 17 | Current events | Arts & Culture | 1.56× | ||
| 18 | Kitchen | Home & Garden | 1.55× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Mindfulness | BALANCE | 1.50× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Individualism | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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