A data profile of the people who buy, follow and care about Higher education in Switzerland — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 1,615,579 people in Switzerland.
The average Higher education fan in Switzerland is 39.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Switzerland, Italian language, Central Europe, with strongest over-indexing on Switzerland (1.54× the country average).
Demographically, the Higher education audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Higher education fan in Switzerland is balanced, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Switzerland.
The key figures that characterise the Higher education profile in Switzerland.
53.3% are female, 46.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.2 |
| Estimated audience size | 1,615,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Higher education audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~20K | 1.19× | |
| 02 | Schwyz | ~30K | 1.18× | |
| 03 | Basel-City | ~70K | 1.14× | |
| 04 | Neuchatel | ~40K | 1.13× | |
| 05 | Graubünden | ~40K | 1.08× | |
| 06 | Solothurn | ~40K | 1.06× | |
| 07 | Thurgau | ~40K | 1.04× | |
| 08 | Basel-Landschaft | ~40K | 1.02× | |
| 09 | Luzern | ~70K | 1.01× | |
| 10 | Fribourg | ~60K | 1.01× | |
| 11 | Valais | ~60K | 0.99× | |
| 12 | Canton of St. Gallen | ~80K | 0.98× | |
| 13 | Ticino | ~60K | 0.94× | |
| 14 | Canton of Geneva | ~100K | 0.91× | |
| 15 | Aargau | ~90K | 0.91× | |
| 16 | Vaud | ~100K | 0.86× | |
| 17 | Canton of Bern | ~100K | 0.81× | |
| 18 | Canton of Zürich | ~200K | 0.70× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.65× | ||
| 02 | Hornbach | Shopping | 1.68× | ||
| 03 | Western Europe | Travel & Leisure | 1.60× | ||
| 04 | Central Europe | Travel & Leisure | 1.59× | ||
| 05 | Education | Business & Career | 1.59× | ||
| 06 | Italian language | Politics & Society | 1.58× | ||
| 07 | Bern | Travel & Leisure | 1.58× | ||
| 08 | Politics | Politics & Society | 1.56× | ||
| 09 | Magazines | Literature | 1.55× | ||
| 10 | Switzerland | Travel & Leisure | 1.54× | ||
| 11 | UBS | Business & Career | 1.53× | ||
| 12 | German language | Politics & Society | 1.53× | ||
| 13 | Psychology | Business & Career | 1.53× | ||
| 14 | French language | Politics & Society | 1.52× | ||
| 15 | Comedy movies | Movies & TV | 1.52× | ||
| 16 | Video | Movies & TV | 1.52× | ||
| 17 | Pop music | Music & Radio | 1.52× | ||
| 18 | Le Matin | News | 1.52× | ||
| 19 | Science | Business & Career | 1.51× | ||
| 20 | Electronic music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.43× | |
| Sustainability | BALANCE | 1.37× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Design Affinity | PREMIUM | 0.75× |
Higher education has an estimated audience of 1,615,579 people in Switzerland, concentrated in Canton of Zürich and Vaud.
53.3% of Higher education fans are female, 46.7% are male, with an average age of 39.2 years.
Higher education fans show strongest brand affinity for Switzerland (1.54×), Italian language (1.58×), and Central Europe (1.59×) over the country average.
Higher education fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on Italian language (1.58×), Central Europe (1.59×), Bern (1.58×), and Western Europe (1.6×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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