A data profile of the people who buy, follow and care about Hornbach in Switzerland — modelled from more than twelve digital signal sources. Hornbach has an estimated audience of 2,140,427 people in Switzerland.
The average Hornbach fan in Switzerland is 45.8 years old, more male, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Bern.
Top brand affinities include UBS, Migros, Sanitas, with strongest over-indexing on UBS (3.81× the country average).
Demographically, the Hornbach audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Hornbach fan in Switzerland is more male, around 45.8 years old, with strong Pet Ownership tendencies and a notable affinity for UBS.
The key figures that characterise the Hornbach profile in Switzerland.
43.9% are female, 56.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 45.8 |
| Estimated audience size | 2,140,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Hornbach audience comes from Switzerland.
| Country | Share |
|---|---|
| Germany | 42.9% |
| Netherlands | 20.3% |
| Austria | 7.0% |
Where the Hornbach audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Valais | ~200K | 2.69× | |
| 02 | Vaud | ~500K | 2.26× | |
| 03 | Luzern | ~200K | 2.00× | |
| 04 | Schwyz | ~60K | 1.98× | |
| 05 | Neuchatel | ~50K | 1.20× | |
| 06 | Canton of St. Gallen | ~100K | 1.19× | |
| 07 | Canton of Zug | ~30K | 1.19× | |
| 08 | Thurgau | ~70K | 1.18× | |
| 09 | Fribourg | ~90K | 1.17× | |
| 10 | Canton of Bern | ~200K | 1.12× | |
| 11 | Solothurn | ~60K | 0.99× | |
| 12 | Canton of Zürich | ~300K | 0.97× | |
| 13 | Jura | ~10K | 0.95× | |
| 14 | Canton of Glarus | ~7K | 0.88× | |
| 15 | Canton of Obwalden | ~7K | 0.87× | |
| 16 | Aargau | ~100K | 0.86× | |
| 17 | Canton of Nidwalden | ~6K | 0.78× | |
| 18 | Canton of Geneva | ~90K | 0.62× | |
| 19 | Uri | ~4K | 0.61× | |
| 20 | Appenzell Ausserrhoden | ~5K | 0.53× | |
| 21 | Appenzell Innerrhoden | ~1K | 0.50× | |
| 22 | Basel-Landschaft | ~20K | 0.49× | |
| 23 | Basel-City | ~40K | 0.46× | |
| 24 | Schaffhausen | ~7K | 0.42× | |
| 25 | Graubünden | ~20K | 0.39× | |
| 26 | Ticino | ~30K | 0.32× |
The strongest cross-interests of the Hornbach audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanitas | Health | 8.44× | ||
| 02 | SNCF | Cars & Mobility | 7.30× | ||
| 03 | AXA | Business & Career | 5.18× | ||
| 04 | UBS | Business & Career | 3.81× | ||
| 05 | Insurance | Business & Career | 3.26× | ||
| 06 | Swisscom | Technology & Electronics | 2.72× | ||
| 07 | Migros | Shopping | 2.69× | ||
| 08 | Coop | Food & Beverages | 2.50× | ||
| 09 | X | Internet & Social Media | 2.50× | ||
| 10 | Comedy movies | Movies & TV | 2.45× | ||
| 11 | McDonald's | Food & Beverages | 2.35× | ||
| 12 | IKEA | Home & Garden | 2.31× | ||
| 13 | Internet & Social Media | 2.27× | |||
| 14 | Internet & Social Media | 2.14× | |||
| 15 | Personal finance | Business & Career | 2.10× | ||
| 16 | Internet & Social Media | 2.08× | |||
| 17 | YouTube | Movies & TV | 2.05× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 2.02× | ||
| 19 | Online shopping | Shopping | 1.85× | ||
| 20 | Amazon.com | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.23× | |
| Community Orientation | OPEN | 2.08× | |
| Spirituality | BALANCE | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Luxury Orientation | PREMIUM | 1.09× |
Hornbach's target market in Switzerland covers an estimated 2,140,427 people, concentrated in Vaud and Canton of Zürich.
43.9% of the Hornbach audience are female, 56.1% are male, with an average age of 45.8 years.
Hornbach fans show strongest brand affinity for UBS (3.81×), Migros (2.69×), and Sanitas (8.44×) over the country average.
Hornbach fans in Switzerland are most concentrated in Vaud (reach ~500K), Canton of Zürich (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hornbach itself, the audience over-indexes on Migros (2.69×), Sanitas (8.44×), Coop (2.5×), and IKEA (2.31×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hornbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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