A data profile of the people who buy, follow and care about Bauhaus in Switzerland — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 1,298,644 people in Switzerland.
The average Bauhaus fan in Switzerland is 45.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Fribourg.
Top brand affinities include Conforama, Amazon.com, IKEA, with strongest over-indexing on Conforama (2.52× the country average).
Demographically, the Bauhaus audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bauhaus fan in Switzerland is balanced, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Conforama.
The key figures that characterise the Bauhaus profile in Switzerland.
48.2% are female, 51.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 45.0 |
| Estimated audience size | 1,298,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 26% | |
| 40-49 | 30% | |
| 50+ | 26% |
Where the Bauhaus audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fribourg | ~200K | 4.47× | |
| 02 | Aargau | ~200K | 2.34× | |
| 03 | Canton of Bern | ~300K | 2.26× | |
| 04 | Graubünden | ~60K | 1.92× | |
| 05 | Solothurn | ~60K | 1.80× | |
| 06 | Canton of Zürich | ~300K | 1.56× | |
| 07 | Canton of St. Gallen | ~90K | 1.44× | |
| 08 | Vaud | ~100K | 0.95× | |
| 09 | Luzern | ~50K | 0.89× | |
| 10 | Basel-Landschaft | ~30K | 0.85× | |
| 11 | Basel-City | ~40K | 0.84× | |
| 12 | Canton of Glarus | ~4K | 0.84× | |
| 13 | Schaffhausen | ~7K | 0.68× | |
| 14 | Appenzell Innerrhoden | ~1K | 0.67× | |
| 15 | Schwyz | ~10K | 0.65× | |
| 16 | Thurgau | ~20K | 0.60× | |
| 17 | Neuchatel | ~20K | 0.58× | |
| 18 | Canton of Zug | ~9K | 0.58× | |
| 19 | Uri | ~3K | 0.58× | |
| 20 | Canton of Nidwalden | ~3K | 0.57× | |
| 21 | Valais | ~30K | 0.56× | |
| 22 | Jura | ~5K | 0.55× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.55× | |
| 24 | Canton of Obwalden | ~3K | 0.55× | |
| 25 | Ticino | ~30K | 0.53× | |
| 26 | Canton of Geneva | ~20K | 0.27× |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazeta Express | News | 3.10× | ||
| 02 | Hardware store | Home & Garden | 2.95× | ||
| 03 | Conforama | Home & Garden | 2.52× | ||
| 04 | Chair | Home & Garden | 2.16× | ||
| 05 | Industrial design | Business & Career | 2.12× | ||
| 06 | Electronic funds transfer | Business & Career | 2.09× | ||
| 07 | La Redoute | Shopping | 2.06× | ||
| 08 | C&A | Shopping | 2.02× | ||
| 09 | Hornbach | Shopping | 1.98× | ||
| 10 | Furniture | Home & Garden | 1.89× | ||
| 11 | AliExpress | Shopping | 1.80× | ||
| 12 | Bed | Home & Garden | 1.69× | ||
| 13 | IKEA | Home & Garden | 1.67× | ||
| 14 | Amazon.com | Shopping | 1.62× | ||
| 15 | Lidl | Shopping | 1.58× | ||
| 16 | Aldi | Shopping | 1.57× | ||
| 17 | Garden | Home & Garden | 1.57× | ||
| 18 | 20 minutes (Switzerland) | News | 1.54× | ||
| 19 | Coop | Food & Beverages | 1.53× | ||
| 20 | Blick | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Travelling | THRILL | 1.05× | |
| Price Sensitivity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Social Media Usage | JOY | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Bauhaus's target market in Switzerland covers an estimated 1,298,644 people, concentrated in Canton of Zürich and Canton of Bern.
48.2% of the Bauhaus audience are female, 51.8% are male, with an average age of 45.0 years.
Bauhaus fans show strongest brand affinity for Conforama (2.52×), Amazon.com (1.62×), and IKEA (1.67×) over the country average.
Bauhaus fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~300K), and Fribourg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bauhaus itself, the audience over-indexes on Amazon.com (1.62×), IKEA (1.67×), Coop (1.53×), and Lidl (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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