A data profile of the people who buy, follow and care about Bed in Switzerland — modelled from more than twelve digital signal sources. Bed has an estimated audience of 1,372,595 people in Switzerland.
Bed has an estimated audience of 1,372,595 people in Switzerland. 63.9% are female, 36.1% are male, average age 42.9. Top brand affinities: AutoScout24, IKEA, Coop, Zara Home, Conforama.
Top brand affinities include AutoScout24, IKEA, Coop, with strongest over-indexing on AutoScout24 (1.72× the country average).
Demographically, the Bed audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Community Orientation.
The typical Bed fan in Switzerland is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Bed profile in Switzerland.
63.9% are female, 36.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.9 |
| Estimated audience size | 1,372,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Bed audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zara Home | Home & Garden | 6.31× | ||
| 02 | Garden furniture | Home & Garden | 3.36× | ||
| 03 | Bedroom furniture | Home & Garden | 3.27× | ||
| 04 | Western Union | Business & Career | 2.98× | ||
| 05 | Real property | Home & Garden | 2.90× | ||
| 06 | Zara | Shopping | 2.19× | ||
| 07 | Hornbach | Shopping | 2.14× | ||
| 08 | Wikipedia | Internet & Social Media | 1.91× | ||
| 09 | Spas | Beauty & Wellness | 1.86× | ||
| 10 | Conforama | Home & Garden | 1.80× | ||
| 11 | Shopping malls | Shopping | 1.80× | ||
| 12 | IKEA | Home & Garden | 1.75× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.72× | ||
| 14 | Mobile phones | Technology & Electronics | 1.69× | ||
| 15 | Education | Business & Career | 1.68× | ||
| 16 | Social media | Business & Career | 1.61× | ||
| 17 | Pets | Pets & Animals | 1.59× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Coop | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Community Orientation | OPEN | 1.73× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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