A data profile of the people who buy, follow and care about Bed in Colombia — modelled from more than twelve digital signal sources. Bed has an estimated audience of 3,579,479 people in Colombia.
Bed has an estimated audience of 3,579,479 people in Colombia. 57.2% are female, 42.8% are male, average age 38.2. Top brand affinities: IKEA, Kitchenware, Innovation, Banco de Bogotá, Debit card.
Top brand affinities include IKEA, Kitchenware, Innovation, with strongest over-indexing on IKEA (2.23× the country average).
Demographically, the Bed audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Bed fan in Colombia is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Bed profile in Colombia.
57.2% are female, 42.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 38.2 |
| Estimated audience size | 3,579,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Bed audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 2.58× | ||
| 02 | IKEA | Home & Garden | 2.23× | ||
| 03 | Kitchenware | Home & Garden | 2.21× | ||
| 04 | Microwave oven | Home & Garden | 2.15× | ||
| 05 | Bank account | Business & Career | 1.87× | ||
| 06 | Renovation | Home & Garden | 1.83× | ||
| 07 | Business class | Travel & Leisure | 1.76× | ||
| 08 | Mobile banking | Business & Career | 1.76× | ||
| 09 | Retail banking | Business & Career | 1.73× | ||
| 10 | First class travel | Travel & Leisure | 1.67× | ||
| 11 | Toothbrush | Beauty & Wellness | 1.66× | ||
| 12 | Eyewear | Fashion & Accessoires | 1.64× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.60× | ||
| 14 | Local food | Food & Beverages | 1.60× | ||
| 15 | Toothpaste | Beauty & Wellness | 1.60× | ||
| 16 | Hair removal | Beauty & Wellness | 1.57× | ||
| 17 | Debit card | Business & Career | 1.53× | ||
| 18 | Banco de Bogotá | Business & Career | 1.52× | ||
| 19 | Innovation | Business & Career | 1.50× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.80× | |
| Quality Awareness | PREMIUM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Social Media Usage | JOY | 0.73× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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