A data profile of the people who buy, follow and care about Banco de Bogotá in Colombia — modelled from more than twelve digital signal sources. Banco de Bogotá has an estimated audience of 2,925,317 people in Colombia.
Banco de Bogotá has an estimated audience of 2,925,317 people in Colombia. 50.3% are female, 49.7% are male, average age 38.1. Top brand affinities: Savings account, Retail banking, Email marketing, Computer memory, Office 365.
Top brand affinities include Savings account, Retail banking, Email marketing, with strongest over-indexing on Savings account (5.59× the country average).
Demographically, the Banco de Bogotá audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Banco de Bogotá fan in Colombia is balanced, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Savings account.
The key figures that characterise the Banco de Bogotá profile in Colombia.
50.3% are female, 49.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 38.1 |
| Estimated audience size | 2,925,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Banco de Bogotá audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 97.9% |
| United States | 0.8% |
| Spain | 0.4% |
The strongest cross-interests of the Banco de Bogotá audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings account | Business & Career | 5.59× | ||
| 02 | Network storage | Technology & Electronics | 4.74× | ||
| 03 | Computer memory | Technology & Electronics | 4.14× | ||
| 04 | Retail banking | Business & Career | 4.13× | ||
| 05 | Email marketing | Business & Career | 3.85× | ||
| 06 | Mobile banking | Business & Career | 3.77× | ||
| 07 | Funding | Business & Career | 3.27× | ||
| 08 | Investment banking | Business & Career | 3.18× | ||
| 09 | Hybrids | Cars & Mobility | 3.18× | ||
| 10 | Computer program | Technology & Electronics | 2.84× | ||
| 11 | Mortgage loans | Business & Career | 2.66× | ||
| 12 | Web development | Business & Career | 2.64× | ||
| 13 | Loan | Business & Career | 2.49× | ||
| 14 | Aviation | Business & Career | 2.38× | ||
| 15 | Debit card | Business & Career | 2.33× | ||
| 16 | Credit (finance) | Business & Career | 2.27× | ||
| 17 | Office 365 | Technology & Electronics | 2.16× | ||
| 18 | Cloud computing | Technology & Electronics | 2.06× | ||
| 19 | Financial services | Business & Career | 1.87× | ||
| 20 | Homecenter | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.63× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Creativity | OPEN | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.71× | |
| Indulgence | JOY | 0.73× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Banco de Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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