A data profile of the people who buy, follow and care about Davivienda in Colombia — modelled from more than twelve digital signal sources. Davivienda has an estimated audience of 7,195,002 people in Colombia.
Davivienda has an estimated audience of 7,195,002 people in Colombia. 57.3% are female, 42.7% are male, average age 41.3. Top brand affinities: Mobile payment, Used car, American Airlines, Laundry detergent, Bedroom furniture.
Top brand affinities include Mobile payment, Used car, American Airlines, with strongest over-indexing on Mobile payment (1.85× the country average).
Demographically, the Davivienda audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Davivienda fan in Colombia is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Davivienda profile in Colombia.
57.3% are female, 42.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.3 |
| Estimated audience size | 7,195,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Davivienda audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 75.9% |
| El Salvador | 5.8% |
| Costa Rica | 5.7% |
The strongest cross-interests of the Davivienda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radisson Hotels | Travel & Leisure | 2.04× | ||
| 02 | Mobile payment | Business & Career | 1.85× | ||
| 03 | American Airlines | Travel & Leisure | 1.81× | ||
| 04 | BMW M4 | Cars & Mobility | 1.76× | ||
| 05 | Ariel (detergent) | Home & Garden | 1.72× | ||
| 06 | Uniqlo | Shopping | 1.71× | ||
| 07 | Air purifier | Home & Garden | 1.68× | ||
| 08 | Audi A3 | Cars & Mobility | 1.68× | ||
| 09 | Used car | Cars & Mobility | 1.66× | ||
| 10 | Laundry detergent | Home & Garden | 1.66× | ||
| 11 | Audi R8 | Cars & Mobility | 1.64× | ||
| 12 | Volkswagen Gol | Cars & Mobility | 1.60× | ||
| 13 | Bedroom furniture | Home & Garden | 1.58× | ||
| 14 | Husqvarna | Home & Garden | 1.58× | ||
| 15 | Nissan X-Trail | Cars & Mobility | 1.57× | ||
| 16 | Garden furniture | Home & Garden | 1.55× | ||
| 17 | Primark | Shopping | 1.54× | ||
| 18 | Kiehl's | Beauty & Wellness | 1.52× | ||
| 19 | Amazon Music | Music & Radio | 1.51× | ||
| 20 | Bioderma | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Davivienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.