Davivienda Audience in United States

Davivienda logo

Davivienda has an estimated audience of 257,988 people in United States. 44.9% are female, 55.1% are male, average age 37.0. Top regions: Florida, New York, Texas. Top brand affinities: Bancolombia, Google Maps, Office 365, Atlético Nacional, El País.

The average Davivienda fan in United States is 37.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Bancolombia, Google Maps, Office 365, with strongest over-indexing on Bancolombia (308.83× the country average). Demographically, the Davivienda audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Davivienda fans

Demographic split for Davivienda audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.0
Estimated audience size257,988

Audience persona

The typical Davivienda fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bancolombia.

Top regions in United States

Top regions ranked by reach for Davivienda in United States
RegionReachAffinity
Florida119,5606.85×
New York33,8122.35×
Texas31,8201.43×
California30,8111.09×
New Jersey23,9573.65×
Virginia21,9263.49×
Georgia13,9081.75×
Illinois10,8811.27×
North Carolina8,3161.07×
South Carolina7,2761.87×
Colorado5,7621.42×
Massachusetts5,6551.11×
Pennsylvania5,2760.61×
Maryland4,6711.05×
Utah4,6632.02×
Tennessee3,9400.76×
Ohio3,4910.44×
Missouri3,0930.74×
Connecticut3,0321.17×
Nevada2,6751.07×
Washington2,6030.5×
Michigan2,4230.36×
Arizona2,3210.44×
Washington, District of Columbia2,2972.96×
Minnesota2,1450.58×
Wisconsin2,0170.52×
Indiana1,9690.42×
Alabama1,8410.51×
Louisiana1,4040.42×
Oregon1,2980.44×
Oklahoma1,1570.4×
Kentucky1,0920.34×
Idaho1,0470.81×
Arkansas8900.42×
Rhode Island8571.04×
Kansas8270.41×
Iowa6960.33×
Mississippi6180.29×
New Hampshire4390.43×
New Mexico4000.31×
Nebraska3750.29×
Delaware3470.49×
Alaska3210.58×
West Virginia2950.25×
Wyoming2840.74×
Hawaii2800.25×
Montana2470.34×
Maine2160.23×
South Dakota1360.23×
North Dakota1140.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Davivienda audience
BrandAffinityCategory
Bancolombia308.83×Business & Career
Google Maps13.67×Internet & Social Media
Office 36518.61×Technology & Electronics
Atlético Nacional44.72×Sports
El País29.55×News
Shailene Woodley21.24×Movies & TV
Madrid17.14×Travel & Leisure
Scotiabank54×Business & Career
Kia Sportage23.68×Cars & Mobility
Tim Hortons26×Food & Beverages
FreeCell26.64×Games
Las Vegas4.87×Travel & Leisure
Borussia Dortmund20×Sports
Saw (franchise)16.97×Movies & TV
Hyundai Elantra21.3×Cars & Mobility
WhatsApp5.68×Internet & Social Media
Daisy Ridley21.45×Movies & TV
Bagel16.07×Food & Beverages
World Bank23.63×Politics & Society
FIFA World Cup3.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Davivienda audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Career OrientationPOWER1.52
Need for SecurityCONSERVATISM1.49
Luxury OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.46
Risk AppetiteTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Davivienda
CountryShare
Colombia75.8%
El Salvador5.8%
Costa Rica5.6%

See Davivienda audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Davivienda have in United States?

Davivienda has an estimated audience of 257,988 people in United States, concentrated in Florida and New York.

What is the gender split and age of Davivienda fans?

44.9% of Davivienda fans are female, 55.1% are male, with an average age of 37.0 years.

Which brands do Davivienda fans like most?

Davivienda fans show strongest brand affinity for Bancolombia (308.83×), Google Maps (13.67×), and Office 365 (18.61×) over the country average.

Where do Davivienda fans live in United States?

Davivienda fans in United States are most concentrated in Florida (reach 119,560), New York (reach 33,812), and Texas (reach 31,820). These three regions account for the largest share of the active audience.

What other brands do Davivienda fans also like?

Beyond Davivienda itself, the audience over-indexes on Google Maps (13.67×), Office 365 (18.61×), Atlético Nacional (44.72×), and El País (29.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Davivienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.