Rascasse Audience Intelligence

Davivienda Target Market in United States

A data profile of the people who buy, follow and care about Davivienda in United States — modelled from more than twelve digital signal sources. Davivienda has an estimated audience of 248,441 people in United States.

#64among Bank in United States#5513among Brand in United States#3234in Business & Career

The average Davivienda fan in United States is 37.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Bancolombia, Office 365, Atlético Nacional, with strongest over-indexing on Bancolombia (306.53× the country average).

Demographically, the Davivienda audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Davivienda fan in United States is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Bancolombia.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Davivienda profile in United States.

Audience size
248K
in United States
Gender
44.9%♀
55.1% male
Age
37.0
average years
Country rank
#53013
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Davivienda

44.9% are female, 55.1% are male, average age 37.0.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Davivienda audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.0
Estimated audience size248,441
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Davivienda audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4918%
50+15%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Davivienda audience comes from United States.

Worldwide audience distribution share by country for Davivienda
CountryShare
Colombia75.9%
El Salvador5.8%
Costa Rica5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Davivienda audience in United States is strongest.

Fig. 05

Top regions by affinity

Davivienda customers by region in United States
#RegionReachAffinity×
01Florida~100K6.98×
02New Jersey~20K3.44×
03Virginia~20K3.15×
04Washington, District of Columbia~2K2.60×
05New York~30K2.17×
06Utah~4K1.77×
07South Carolina~7K1.69×
08Georgia~10K1.62×
09Colorado~5K1.34×
10Texas~30K1.33×
11Illinois~10K1.17×
12Connecticut~3K1.17×
13Oklahoma~3K1.16×
14Nevada~3K1.12×
15Massachusetts~6K1.11×
16Maryland~5K1.09×
17North Carolina~8K1.05×
18Rhode Island<1K1.05×
19California~30K1.03×
20Alaska<1K0.87×
21Vermont<1K0.86×
22Idaho~1K0.85×
23North Dakota<1K0.85×
24Delaware<1K0.84×
25South Dakota<1K0.84×
26Montana<1K0.80×
27New Hampshire<1K0.77×
28Tennessee~4K0.76×
29Maine<1K0.76×
30Kansas~2K0.75×
31West Virginia<1K0.75×
32Hawaii<1K0.74×
33Missouri~3K0.72×
34Wisconsin~3K0.70×
35Nebraska<1K0.70×
36New Mexico<1K0.70×
37Mississippi~1K0.69×
38Arkansas~1K0.67×
39Iowa~1K0.64×
40Minnesota~2K0.63×
41Louisiana~2K0.62×
42Washington~3K0.61×
43Alabama~2K0.61×
44Oregon~2K0.61×
45Pennsylvania~5K0.60×
46Kentucky~2K0.58×
47Indiana~3K0.57×
48Arizona~3K0.54×
49Ohio~4K0.52×
50Michigan~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Davivienda, United States
0.46×1.00×6.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Davivienda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Davivienda audience
#·InterestCategoryAffinity×
01BancolombiaBusiness & Career306.53×
02Atlético NacionalSports45.72×
03CasemiroSports44.10×
04ScotiabankBusiness & Career42.27×
05World BankPolitics & Society21.81×
06Office 365Technology & Electronics20.00×
07FIFA Club World CupSports20.00×
08Borussia DortmundSports20.00×
09El PaísNews19.52×
10Paris JacksonMovies & TV15.30×
11CinnabonFood & Beverages14.04×
12Saw (franchise)Movies & TV13.70×
13MadridTravel & Leisure11.92×
14Paris Saint-GermainSports10.68×
15La LigaSports9.65×
16HyundaiCars & Mobility7.62×
17WhatsAppInternet & Social Media7.16×
18Google MapsInternet & Social Media5.48×
19FIFA World CupSports5.14×
20Las VegasTravel & Leisure4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Davivienda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Davivienda audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.01×
Career OrientationPOWER1.74×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Davivienda audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
IndividualismJOY0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Davivienda's target market in United States?

Davivienda's target market in United States covers an estimated 248,441 people, concentrated in Florida and New York.

02

What is the gender split and age of Davivienda customers?

44.9% of the Davivienda audience are female, 55.1% are male, with an average age of 37.0 years.

03

Which brands do Davivienda fans like most?

Davivienda fans show strongest brand affinity for Bancolombia (306.53×), Office 365 (20×), and Atlético Nacional (45.72×) over the country average.

04

Where do Davivienda fans live in United States?

Davivienda fans in United States are most concentrated in Florida (reach ~100K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Davivienda fans also like?

Beyond Davivienda itself, the audience over-indexes on Office 365 (20×), Atlético Nacional (45.72×), FIFA World Cup (5.14×), and Google Maps (5.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Davivienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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