Rascasse Audience Intelligence

Bancolombia Target Market in United States

A data profile of the people who buy, follow and care about Bancolombia in United States — modelled from more than twelve digital signal sources. Bancolombia has an estimated audience of 371,803 people in United States.

#51among Bank in United States#4470among Brand in United States#2647in Business & Career

The average Bancolombia fan in United States is 34.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Davivienda, Independiente Medellín, Bogotá, with strongest over-indexing on Davivienda (306.53× the country average).

Demographically, the Bancolombia audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bancolombia fan in United States is balanced, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Davivienda.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bancolombia profile in United States.

Audience size
372K
in United States
Gender
47.1%♀
52.9% male
Age
34.9
average years
Country rank
#43223
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bancolombia

47.1% are female, 52.9% are male, average age 34.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Bancolombia audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.9
Estimated audience size371,803
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Bancolombia audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Bancolombia audience comes from United States.

Worldwide audience distribution share by country for Bancolombia
CountryShare
Colombia86.2%
United States4.4%
Spain2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bancolombia audience in United States is strongest.

Fig. 05

Top regions by affinity

Bancolombia customers by region in United States
#RegionReachAffinity×
01Florida~200K7.18×
02New Jersey~30K3.21×
03Washington, District of Columbia~4K3.09×
04Georgia~30K2.64×
05New York~50K2.29×
06Virginia~20K2.08×
07Massachusetts~10K1.67×
08Utah~5K1.59×
09Connecticut~6K1.56×
10Rhode Island~2K1.51×
11Texas~50K1.46×
12Colorado~8K1.26×
13South Carolina~7K1.23×
14North Carolina~10K1.01×
15Illinois~10K1.00×
16California~40K0.94×
17Alaska<1K0.92×
18Maryland~6K0.90×
19Nevada~3K0.88×
20Idaho~2K0.88×
21Tennessee~6K0.81×
22Vermont<1K0.81×
23South Dakota<1K0.79×
24North Dakota<1K0.79×
25New Hampshire~1K0.74×
26Delaware<1K0.74×
27Montana<1K0.73×
28Washington~5K0.70×
29West Virginia~1K0.70×
30Kansas~2K0.67×
31Maine<1K0.67×
32Missouri~4K0.66×
33Hawaii~1K0.66×
34Pennsylvania~8K0.64×
35Nebraska~1K0.62×
36New Mexico~1K0.62×
37Mississippi~2K0.61×
38Wisconsin~3K0.60×
39Oregon~3K0.60×
40Arkansas~2K0.58×
41Ohio~7K0.57×
42Arizona~4K0.56×
43Indiana~4K0.56×
44Minnesota~3K0.56×
45Oklahoma~2K0.56×
46Iowa~2K0.56×
47Alabama~3K0.55×
48Louisiana~3K0.55×
49Kentucky~3K0.53×
50Michigan~4K0.40×
Fig. 06

Affinity by region

Affinity by region — Bancolombia, United States
0.40×1.00×7.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bancolombia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bancolombia audience
#·InterestCategoryAffinity×
01DaviviendaBusiness & Career306.53×
02Independiente MedellínSports209.04×
03District University of BogotáBusiness & Career158.50×
04PrivaliaFashion & Accessoires121.38×
05Millonarios FCSports113.36×
06Caracol RadioMusic & Radio91.45×
07Santa MartaTravel & Leisure71.83×
08CaliTravel & Leisure58.52×
09Atlético NacionalSports55.20×
10Cartagena, ColombiaTravel & Leisure53.59×
11León, SpainTravel & Leisure52.23×
12Cartagena, SpainTravel & Leisure44.78×
13MedellínTravel & Leisure43.63×
14Disney, OklahomaPOI42.18×
15My Name NecklaceFashion & Accessoires42.05×
16BogotáTravel & Leisure31.16×
17VallenatoTravel & Leisure30.88×
18Direct sellingFashion & Accessoires22.13×
19Regional styles of Mexican musicMusic & Radio15.60×
20Instant messagingInternet & Social Media6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bancolombia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bancolombia audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.07×
Price SensitivityPREMIUM1.84×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bancolombia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Early Adopter MentalityPOWER0.88×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bancolombia's target market in United States?

Bancolombia's target market in United States covers an estimated 371,803 people, concentrated in Florida and New York.

02

What is the gender split and age of Bancolombia customers?

47.1% of the Bancolombia audience are female, 52.9% are male, with an average age of 34.9 years.

03

Which brands do Bancolombia fans like most?

Bancolombia fans show strongest brand affinity for Davivienda (306.53×), Independiente Medellín (209.04×), and Bogotá (31.16×) over the country average.

04

Where do Bancolombia fans live in United States?

Bancolombia fans in United States are most concentrated in Florida (reach ~200K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bancolombia fans also like?

Beyond Bancolombia itself, the audience over-indexes on Independiente Medellín (209.04×), Bogotá (31.16×), Cali (58.52×), and Medellín (43.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bancolombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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