Bancolombia Audience in United States

Bancolombia logo

Bancolombia has an estimated audience of 383,126 people in United States. 47.1% are female, 52.9% are male, average age 34.9. Top regions: Florida, New York, Texas. Top brand affinities: Davivienda, Independiente Medellín, Bogotá, Cali, Medellín.

The average Bancolombia fan in United States is 34.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Davivienda, Independiente Medellín, Bogotá, with strongest over-indexing on Davivienda (306.53× the country average). Demographically, the Bancolombia audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Bancolombia fans

Demographic split for Bancolombia audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.9
Estimated audience size383,126

Audience persona

The typical Bancolombia fan in United States is balanced, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Davivienda.

Top regions in United States

Top regions ranked by reach for Bancolombia in United States
RegionReachAffinity
Florida178,8916.9×
New York50,6332.37×
Texas47,3511.44×
California42,6781.01×
New Jersey33,0573.39×
Georgia32,8352.78×
Virginia22,2782.39×
Illinois13,9421.09×
Massachusetts13,2741.76×
North Carolina11,4781×
Colorado8,2611.37×
Pennsylvania7,8020.6×
South Carolina7,2341.26×
Tennessee6,2140.81×
Utah5,8761.71×
Maryland5,8460.89×
Connecticut5,7561.5×
Ohio5,2600.45×
Washington5,0560.66×
Missouri4,1060.66×
Washington, District of Columbia3,9903.46×
Arizona3,9260.5×
Indiana3,4620.49×
Michigan3,1910.32×
Wisconsin3,0100.52×
Nevada2,9430.79×
Minnesota2,7190.5×
Oregon2,2860.52×
Alabama2,2620.42×
Rhode Island1,9101.57×
Louisiana1,8770.38×
Kentucky1,7450.36×
Idaho1,6450.86×
Oklahoma1,5080.35×
Kansas1,4580.48×
Iowa1,0530.33×
Arkansas8230.26×
New Hampshire8140.54×
Mississippi7740.25×
New Mexico6680.35×
Nebraska6560.34×
Delaware5790.55×
Alaska5410.66×
Hawaii5040.31×
Maine4080.3×
Montana3540.33×
West Virginia3100.17×
South Dakota2080.23×
Wyoming2040.36×
North Dakota2020.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bancolombia audience
BrandAffinityCategory
Davivienda306.53×Business & Career
Independiente Medellín209.04×Sports
Bogotá31.16×Travel & Leisure
Cali58.52×Travel & Leisure
Medellín43.63×Travel & Leisure
Atlético Nacional55.2×Sports
Disney, Oklahoma42.18×
Cartagena, Colombia53.59×Travel & Leisure
District University of Bogotá158.5×Business & Career
Privalia121.38×Fashion & Accessoires
My Name Necklace42.05×Fashion & Accessoires
Instant messaging6.38×Internet & Social Media
Caracol Radio91.45×Music & Radio
León, Spain52.23×Travel & Leisure
Direct selling22.13×Fashion & Accessoires
Regional styles of Mexican music15.6×Music & Radio
Millonarios FC113.36×Sports
Santa Marta71.83×Travel & Leisure
Vallenato30.88×Travel & Leisure
Cartagena, Spain44.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bancolombia audience
TraitClusterScore
Luxury OrientationPREMIUM3.47
Risk AppetiteTHRILL2.26
Urban LifestyleOPEN1.68
Quality AwarenessPREMIUM1.62
LGBTQ+ IdentityOPEN1.56
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Bancolombia
CountryShare
Colombia86.0%
United States4.6%
Spain2.7%

See Bancolombia audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Bancolombia have in United States?

Bancolombia has an estimated audience of 383,126 people in United States, concentrated in Florida and New York.

What is the gender split and age of Bancolombia fans?

47.1% of Bancolombia fans are female, 52.9% are male, with an average age of 34.9 years.

Which brands do Bancolombia fans like most?

Bancolombia fans show strongest brand affinity for Davivienda (306.53×), Independiente Medellín (209.04×), and Bogotá (31.16×) over the country average.

Where do Bancolombia fans live in United States?

Bancolombia fans in United States are most concentrated in Florida (reach 178,891), New York (reach 50,633), and Texas (reach 47,351). These three regions account for the largest share of the active audience.

What other brands do Bancolombia fans also like?

Beyond Bancolombia itself, the audience over-indexes on Independiente Medellín (209.04×), Bogotá (31.16×), Cali (58.52×), and Medellín (43.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bancolombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.