Rascasse Audience Intelligence

Cartagena, Colombia Audience in United States

A data profile of the people who buy, follow and care about Cartagena, Colombia in United States — modelled from more than twelve digital signal sources. Cartagena, Colombia has an estimated audience of 1,176,000 people in United States.

#289among City in United States#1839among POI in United States#1587in Travel & Leisure

The average Cartagena, Colombia fan in United States is 39.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Cultural tourism, Bancolombia, Las Vegas, with strongest over-indexing on Cultural tourism (42.96× the country average).

Demographically, the Cartagena, Colombia audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cartagena, Colombia fan in United States is balanced, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Cultural tourism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cartagena, Colombia profile in United States.

Audience size
1.2M
in United States
Gender
51.7%♀
48.3% male
Age
39.0
average years
Country rank
#21174
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cartagena, Colombia fans

51.7% are female, 48.3% are male, average age 39.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Cartagena, Colombia audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.0
Estimated audience size1,176,000
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Cartagena, Colombia audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Cartagena, Colombia audience comes from United States.

Worldwide audience distribution share by country for Cartagena, Colombia
CountryShare
Colombia40.5%
Brazil11.8%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cartagena, Colombia audience in United States is strongest.

Fig. 05

Top regions by affinity

Cartagena, Colombia fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.43×
02Washington, District of Columbia~7K2.08×
03Georgia~70K1.91×
04Maryland~30K1.54×
05New York~100K1.50×
06New Jersey~40K1.43×
07Connecticut~20K1.37×
08North Carolina~50K1.34×
09Virginia~40K1.27×
10Texas~100K1.25×
11Rhode Island~5K1.24×
12South Carolina~20K1.21×
13Massachusetts~30K1.16×
14Louisiana~20K1.11×
15Nevada~10K1.10×
16Delaware~4K1.08×
17Illinois~40K1.07×
18Vermont~2K1.03×
19California~100K1.02×
20Pennsylvania~40K1.02×
21Colorado~20K0.97×
22Alaska~2K0.95×
23Tennessee~20K0.94×
24Utah~10K0.93×
25Arizona~20K0.90×
26Maine~4K0.90×
27Washington~20K0.88×
28New Mexico~5K0.88×
29Missouri~20K0.86×
30Alabama~10K0.85×
31Oregon~10K0.84×
32Wisconsin~10K0.82×
33Michigan~20K0.81×
34Montana~3K0.81×
35Minnesota~10K0.80×
36New Hampshire~4K0.80×
37Idaho~5K0.79×
38Hawaii~4K0.79×
39Ohio~30K0.78×
40Mississippi~8K0.78×
41Kansas~7K0.78×
42Kentucky~10K0.76×
43Indiana~20K0.75×
44North Dakota~2K0.73×
45Oklahoma~9K0.72×
46Nebraska~4K0.72×
47Arkansas~7K0.71×
48Iowa~7K0.70×
49South Dakota~2K0.70×
50West Virginia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Cartagena, Colombia, United States
0.63×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cartagena, Colombia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cartagena, Colombia audience
#·InterestCategoryAffinity×
01BancolombiaBusiness & Career53.59×
02Cultural tourismTravel & Leisure42.96×
03UEFA European ChampionshipSports16.47×
04Atlético NacionalSports14.79×
05BodrumTravel & Leisure13.79×
06World Heritage SitePolitics & Society12.07×
07Lyric poetryLiterature11.94×
08Christoph WaltzMovies & TV11.48×
09Atlético MadridSports9.06×
10VolarisTravel & Leisure7.97×
11Playa del CarmenTravel & Leisure7.46×
12Ricky MartinMusic & Radio6.94×
13Web serverTechnology & Electronics5.81×
14WhatsAppInternet & Social Media4.16×
15Las VegasTravel & Leisure3.55×
16Spanish languagePolitics & Society3.05×
17MexicoTravel & Leisure2.62×
18Planet FitnessSports2.39×
19Sam's ClubShopping2.19×
20FIFA World CupSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cartagena, Colombia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cartagena, Colombia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.70×
Urban LifestyleOPEN1.65×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cartagena, Colombia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
DIY MentalityTHRILL0.84×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cartagena, Colombia have in United States?

Cartagena, Colombia has an estimated audience of 1,176,000 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cartagena, Colombia fans?

51.7% of Cartagena, Colombia fans are female, 48.3% are male, with an average age of 39.0 years.

03

Which brands do Cartagena, Colombia fans like most?

Cartagena, Colombia fans show strongest brand affinity for Cultural tourism (42.96×), Bancolombia (53.59×), and Las Vegas (3.55×) over the country average.

04

Where do Cartagena, Colombia fans live in United States?

Cartagena, Colombia fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cartagena, Colombia fans also like?

Beyond Cartagena, Colombia itself, the audience over-indexes on Bancolombia (53.59×), Las Vegas (3.55×), WhatsApp (4.16×), and Web server (5.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cartagena, Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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