Rascasse Audience Intelligence

Vallenato Audience in United States

A data profile of the people who buy, follow and care about Vallenato in United States — modelled from more than twelve digital signal sources. Vallenato has an estimated audience of 1,880,624 people in United States.

#1196among POI in United States#1169in Travel & Leisure

The average Vallenato fan in United States is 39.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Las Vegas, Cumbia, WhatsApp, with strongest over-indexing on Las Vegas (6.49× the country average).

Demographically, the Vallenato audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vallenato fan in United States is more male, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vallenato profile in United States.

Audience size
1.9M
in United States
Gender
41.0%♀
59.0% male
Age
39.7
average years
Country rank
#14959
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vallenato fans

41.0% are female, 59.0% are male, average age 39.7.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Vallenato audience in United States
MetricValue
Female41.0%
Male59.0%
Average age39.7
Estimated audience size1,880,624
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Vallenato audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Vallenato audience comes from United States.

Worldwide audience distribution share by country for Vallenato
CountryShare
Colombia40.6%
Mexico13.7%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vallenato audience in United States is strongest.

Fig. 05

Top regions by affinity

Vallenato fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K2.88×
02New Jersey~100K2.63×
03New York~200K2.25×
04Connecticut~40K2.03×
05Utah~30K1.89×
06Texas~300K1.86×
07Colorado~50K1.76×
08Illinois~100K1.71×
09Georgia~90K1.56×
10Massachusetts~50K1.27×
11Rhode Island~7K1.19×
12Tennessee~40K1.17×
13Washington, District of Columbia~6K1.12×
14Virginia~50K1.11×
15North Carolina~60K1.07×
16Maryland~30K1.07×
17Nevada~20K1.03×
18California~200K1.02×
19South Carolina~30K1.01×
20Alaska~4K0.95×
21North Dakota~4K0.95×
22Vermont~3K0.94×
23South Dakota~4K0.91×
24Pennsylvania~60K0.90×
25New Mexico~8K0.90×
26Montana~5K0.90×
27Arizona~30K0.89×
28Indiana~30K0.89×
29Delaware~5K0.89×
30Nebraska~8K0.87×
31West Virginia~8K0.87×
32Maine~6K0.87×
33Wisconsin~20K0.86×
34Hawaii~7K0.86×
35New Hampshire~6K0.86×
36Minnesota~20K0.85×
37Oklahoma~20K0.84×
38Arkansas~10K0.84×
39Kansas~10K0.84×
40Idaho~8K0.84×
41Mississippi~10K0.82×
42Washington~30K0.81×
43Louisiana~20K0.81×
44Alabama~20K0.80×
45Kentucky~20K0.80×
46Oregon~20K0.79×
47Iowa~10K0.79×
48Missouri~20K0.69×
49Ohio~40K0.67×
50Michigan~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Vallenato, United States
0.65×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vallenato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vallenato audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature23.28×
02Allison JanneyMovies & TV20.00×
03FIFA Club World CupSports19.09×
04El PaísNews18.08×
05CumbiaMusic & Radio17.05×
06Atlético MadridSports14.75×
07BoleroMusic & Radio14.48×
08MariachiMusic & Radio14.31×
09Cruz AzulSports12.46×
10Cillian MurphyMovies & TV11.13×
11Web serverTechnology & Electronics9.11×
12Club AméricaSports8.65×
13Liga MXSports7.36×
14La LigaSports7.33×
15WhatsAppInternet & Social Media6.67×
16Las VegasTravel & Leisure6.49×
17Spanish languagePolitics & Society4.48×
18MexicoTravel & Leisure4.25×
19FIFA World CupSports3.34×
20Google MapsInternet & Social Media2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vallenato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vallenato audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.07×
SpiritualityBALANCE2.01×
Social Media UsageJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vallenato audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
CreativityOPEN0.80×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vallenato have in United States?

Vallenato has an estimated audience of 1,880,624 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Vallenato fans?

41.0% of Vallenato fans are female, 59.0% are male, with an average age of 39.7 years.

03

Which brands do Vallenato fans like most?

Vallenato fans show strongest brand affinity for Las Vegas (6.49×), Cumbia (17.05×), and WhatsApp (6.67×) over the country average.

04

Where do Vallenato fans live in United States?

Vallenato fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vallenato fans also like?

Beyond Vallenato itself, the audience over-indexes on Cumbia (17.05×), WhatsApp (6.67×), Mariachi (14.31×), and Lyric poetry (23.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vallenato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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