Vallenato Audience in United States

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Vallenato has an estimated audience of 1,880,624 people in United States. 41.0% are female, 59.0% are male, average age 39.7. Top regions: Florida, Texas, New York. Top brand affinities: Las Vegas, Club América, FIFA World Cup, Cumbia, Liga MX.

The average Vallenato fan in United States is 39.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Las Vegas, Club América, FIFA World Cup, with strongest over-indexing on Las Vegas (5.44× the country average). Demographically, the Vallenato audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Musical genre

Demographics of Vallenato fans

Demographic split for Vallenato audience in United States
MetricValue
Female41.0%
Male59.0%
Average age39.7
Estimated audience size1,880,624

Audience persona

The typical Vallenato fan in United States is more male, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Vallenato in United States
RegionReachAffinity
Florida398,2393.13×
Texas335,7002.08×
New York263,7542.51×
California219,6781.06×
New Jersey138,1472.89×
Illinois115,5921.85×
Georgia102,8601.78×
North Carolina61,9861.1×
Pennsylvania57,5010.91×
Colorado54,8961.85×
Virginia53,9991.18×
Tennessee48,6111.29×
Massachusetts45,7281.23×
Connecticut43,8312.32×
Utah38,2752.27×
Maryland35,8691.11×
Arizona35,3210.92×
Ohio32,7020.56×
Indiana29,9080.87×
South Carolina28,1070.99×
Washington27,9530.74×
Michigan23,2540.47×
Minnesota22,1420.82×
Nevada19,0331.05×
Alabama16,4220.63×
Louisiana16,3820.68×
Wisconsin15,8600.56×
Oregon14,7860.69×
Kentucky14,5420.62×
Missouri13,6100.45×
Oklahoma12,7240.61×
Arkansas9,8630.64×
Kansas9,3660.63×
Rhode Island7,7581.3×
New Mexico7,6690.81×
Washington, District of Columbia7,4241.31×
Iowa6,8400.44×
Nebraska5,3500.57×
Mississippi5,1970.34×
Idaho4,1420.44×
Maine3,8760.58×
Delaware3,0570.59×
New Hampshire3,0530.41×
West Virginia2,3400.27×
Alaska2,3350.58×
Hawaii2,2360.28×
Montana2,2050.42×
South Dakota2,0090.46×
North Dakota1,9560.51×
Wyoming1,8930.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vallenato audience
BrandAffinityCategory
Las Vegas5.44×Travel & Leisure
Club América11.4×Sports
FIFA World Cup4×Sports
Cumbia12.7×Music & Radio
Liga MX8×Sports
La Liga8.54×Sports
Allison Janney18.64×Movies & TV
Ana Gabriel28.61×Movies & TV
Tigres UANL15.15×Sports
Pollo Campero11.44×Food & Beverages
FIFA Club World Cup14.23×Sports
El País16.05×News
Livemusic4.12×Music & Radio
Web server6.72×Technology & Electronics
Atlético Madrid13.04×Sports
Real Madrid C.F.3.77×Sports
Cruz Azul9.87×Sports
Staples (Canada)3.92×Business & Career
Benny Blanco10.05×Music & Radio
Mariachi9.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vallenato audience
TraitClusterScore
Urban LifestyleOPEN1.57
SpiritualityBALANCE1.29
ExtroversionTHRILL1.23
Social Media UsageJOY1.21
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Vallenato
CountryShare
Colombia40.6%
Mexico13.7%
United States12.2%

See Vallenato audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Vallenato have in United States?

Vallenato has an estimated audience of 1,880,624 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Vallenato fans?

41.0% of Vallenato fans are female, 59.0% are male, with an average age of 39.7 years.

Which brands do Vallenato fans like most?

Vallenato fans show strongest brand affinity for Las Vegas (5.44×), Club América (11.4×), and FIFA World Cup (4×) over the country average.

Where do Vallenato fans live in United States?

Vallenato fans in United States are most concentrated in Florida (reach 398,239), Texas (reach 335,700), and New York (reach 263,754). These three regions account for the largest share of the active audience.

What other brands do Vallenato fans also like?

Beyond Vallenato itself, the audience over-indexes on Club América (11.4×), FIFA World Cup (4×), Cumbia (12.7×), and Liga MX (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vallenato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.