Medellín Audience in United States

Medellín logo

Medellín has an estimated audience of 2,450,507 people in United States. 46.7% are female, 53.3% are male, average age 35.7. Top regions: Florida, California, Texas. Top brand affinities: Natural rubber, Historic site, Stamp collecting, Nationality, Vocal harmony.

The average Medellín fan in United States is 35.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Natural rubber, Historic site, Stamp collecting, with strongest over-indexing on Natural rubber (7.71× the country average). Demographically, the Medellín audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Medellín fans

Demographic split for Medellín audience in United States
MetricValue
Female46.7%
Male53.3%
Average age35.7
Estimated audience size2,450,507

Audience persona

The typical Medellín fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Medellín in United States
RegionReachAffinity
Florida490,8602.96×
California353,0041.31×
Texas301,5021.43×
New York240,0101.75×
Georgia109,7101.45×
New Jersey104,8171.68×
Illinois95,8461.17×
Virginia92,6641.55×
North Carolina80,7391.09×
Massachusetts76,6681.59×
Pennsylvania74,9450.91×
Arizona64,7511.29×
Washington57,2311.16×
Maryland55,8721.33×
Colorado50,5311.31×
Ohio48,8770.65×
Michigan45,6220.71×
Tennessee39,6590.81×
South Carolina35,7640.97×
Nevada34,3011.45×
Connecticut32,4621.32×
Indiana31,4400.7×
Oregon30,6611.09×
Wisconsin29,0390.79×
Minnesota29,0140.83×
Alabama28,3270.83×
Missouri27,3710.69×
Louisiana23,9480.76×
Utah20,9300.95×
Oklahoma16,8070.62×
Kentucky16,6680.54×
Washington, District of Columbia14,9162.03×
Iowa14,4350.71×
Kansas14,2980.74×
Mississippi12,9470.64×
Arkansas11,8980.59×
Rhode Island10,8501.39×
New Mexico10,5510.86×
Nebraska8,5240.69×
Idaho8,5080.69×
Hawaii7,1530.68×
Delaware7,0901.05×
New Hampshire6,5800.68×
Maine5,2750.6×
Alaska4,2910.82×
Montana3,8470.57×
West Virginia3,4400.3×
Vermont3,3650.78×
North Dakota2,7730.55×
South Dakota2,7430.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medellín audience
BrandAffinityCategory
Natural rubber7.71×Cars & Mobility
Historic site13.72×Arts & Culture
Stamp collecting13.37×Home & Garden
Nationality4.94×Politics & Society
Vocal harmony8.74×Music & Radio
Kendra Scott4.95×Fashion & Accessoires
Hipster15.63×Politics & Society
Governor of Michigan10.58×Politics & Society
Home construction2.04×Home & Garden
Product design2.39×Business & Career
Combat sport1.88×Sports
Jai23.27×Movies & TV
Lahaina, Hawaii19.97×Travel & Leisure
UK garage5.45×Music & Radio
Grinch3.94×Movies & TV
Google Home6.06×Technology & Electronics
Mathcore7.33×Music & Radio
Fairy godmother6.63×Literature
Panama3.17×Travel & Leisure
Personality5.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medellín audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
TravellingTHRILL1.7
Luxury OrientationPREMIUM1.6
Design AffinityPREMIUM1.44
Urban LifestyleOPEN1.41
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Medellín
CountryShare
Colombia43.3%
United States12.3%
Mexico8.8%

See Medellín audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Medellín have in United States?

Medellín has an estimated audience of 2,450,507 people in United States, concentrated in Florida and California.

What is the gender split and age of Medellín fans?

46.7% of Medellín fans are female, 53.3% are male, with an average age of 35.7 years.

Which brands do Medellín fans like most?

Medellín fans show strongest brand affinity for Natural rubber (7.71×), Historic site (13.72×), and Stamp collecting (13.37×) over the country average.

Where do Medellín fans live in United States?

Medellín fans in United States are most concentrated in Florida (reach 490,860), California (reach 353,004), and Texas (reach 301,502). These three regions account for the largest share of the active audience.

What other brands do Medellín fans also like?

Beyond Medellín itself, the audience over-indexes on Historic site (13.72×), Stamp collecting (13.37×), Nationality (4.94×), and Vocal harmony (8.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medellín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.