Rascasse Audience Intelligence

Medellín Audience in United States

A data profile of the people who buy, follow and care about Medellín in United States — modelled from more than twelve digital signal sources. Medellín has an estimated audience of 2,450,507 people in United States.

#175among City in United States#929among POI in United States#965in Travel & Leisure

The average Medellín fan in United States is 35.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Atlético Nacional, KaRoL G, Las Vegas, with strongest over-indexing on Atlético Nacional (35.19× the country average).

Demographically, the Medellín audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medellín fan in United States is balanced, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Atlético Nacional.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medellín profile in United States.

Audience size
2.5M
in United States
Gender
46.7%♀
53.3% male
Age
35.7
average years
Country rank
#12087
POI in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medellín fans

46.7% are female, 53.3% are male, average age 35.7.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Medellín audience in United States
MetricValue
Female46.7%
Male53.3%
Average age35.7
Estimated audience size2,450,507
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Medellín audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Medellín audience comes from United States.

Worldwide audience distribution share by country for Medellín
CountryShare
Colombia43.4%
United States12.3%
Mexico8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medellín audience in United States is strongest.

Fig. 05

Top regions by affinity

Medellín fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K2.82×
02Florida~400K2.43×
03Washington, District of Columbia~10K2.00×
04Massachusetts~80K1.75×
05New York~200K1.74×
06New Jersey~100K1.54×
07Colorado~50K1.39×
08Connecticut~30K1.38×
09Virginia~80K1.32×
10California~400K1.31×
11Georgia~100K1.29×
12Rhode Island~10K1.23×
13Illinois~100K1.20×
14Maryland~50K1.16×
15Nevada~30K1.16×
16North Carolina~80K1.11×
17Washington~50K1.09×
18Arizona~50K1.03×
19South Carolina~40K1.00×
20Oregon~30K0.98×
21Utah~20K0.98×
22Vermont~4K0.96×
23New Hampshire~9K0.95×
24Delaware~6K0.92×
25Alaska~5K0.92×
26Pennsylvania~70K0.90×
27New Mexico~10K0.89×
28Hawaii~9K0.87×
29Maine~7K0.85×
30Montana~6K0.81×
31Tennessee~40K0.79×
32Minnesota~30K0.79×
33North Dakota~4K0.79×
34Wisconsin~30K0.78×
35Louisiana~20K0.77×
36Idaho~10K0.77×
37Indiana~30K0.76×
38Nebraska~9K0.76×
39South Dakota~4K0.76×
40Kansas~10K0.74×
41Alabama~30K0.73×
42Michigan~50K0.71×
43Oklahoma~20K0.71×
44Iowa~10K0.71×
45Missouri~30K0.70×
46Arkansas~10K0.70×
47West Virginia~8K0.70×
48Mississippi~10K0.68×
49Kentucky~20K0.67×
50Ohio~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Medellín, United States
0.65×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medellín audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medellín audience
#·InterestCategoryAffinity×
01BancolombiaBusiness & Career43.63×
02Atlético NacionalSports35.19×
03Cultural tourismTravel & Leisure22.10×
04Dental tourismHealth16.77×
05KaRoL GMusic & Radio13.73×
06RosaliaMusic & Radio13.73×
07John LeguizamoMovies & TV10.28×
08Club AméricaSports9.17×
09Cruz AzulSports9.11×
10Liga MXSports6.68×
11TicketmasterTravel & Leisure4.56×
12Las VegasTravel & Leisure4.37×
13Spanish languagePolitics & Society3.99×
14WhatsAppInternet & Social Media3.71×
15MexicoTravel & Leisure3.44×
16Google MapsInternet & Social Media3.11×
17Sam's ClubShopping2.46×
18Planet FitnessSports2.38×
19United States Postal ServiceBusiness & Career2.19×
20FIFA World CupSports2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medellín audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medellín audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.52×
TravellingTHRILL1.48×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medellín audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
CreativityOPEN0.81×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medellín have in United States?

Medellín has an estimated audience of 2,450,507 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Medellín fans?

46.7% of Medellín fans are female, 53.3% are male, with an average age of 35.7 years.

03

Which brands do Medellín fans like most?

Medellín fans show strongest brand affinity for Atlético Nacional (35.19×), KaRoL G (13.73×), and Las Vegas (4.37×) over the country average.

04

Where do Medellín fans live in United States?

Medellín fans in United States are most concentrated in Texas (reach ~600K), Florida (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Medellín fans also like?

Beyond Medellín itself, the audience over-indexes on KaRoL G (13.73×), Las Vegas (4.37×), Ticketmaster (4.56×), and Bancolombia (43.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Medellín audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medellín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →