Santa Marta Audience in United States

Santa Marta logo

Santa Marta has an estimated audience of 385,042 people in United States. 52.2% are female, 47.8% are male, average age 38.4. Top regions: Florida, New York, California. Top brand affinities: Nationality, Join Me, Kendra Scott, Lilongwe, Minnesota.

The average Santa Marta fan in United States is 38.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Nationality, Join Me, Kendra Scott, with strongest over-indexing on Nationality (8.57× the country average). Demographically, the Santa Marta audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santa Marta fans

Demographic split for Santa Marta audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.4
Estimated audience size385,042

Audience persona

The typical Santa Marta fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Santa Marta in United States
RegionReachAffinity
Florida66,0682.53×
New York48,2792.24×
California46,4371.1×
Texas40,3551.22×
New Jersey19,0921.95×
Georgia16,8791.42×
Kansas14,3324.72×
Illinois14,2791.11×
Massachusetts13,2991.75×
Virginia12,9161.38×
Pennsylvania11,5940.89×
North Carolina11,0830.96×
Colorado7,9271.31×
Maryland7,8641.19×
Missouri6,7261.08×
Washington6,7230.87×
Ohio5,9540.5×
Arizona5,6570.72×
Michigan5,6460.56×
Tennessee5,1420.67×
Connecticut5,1351.33×
South Carolina4,6960.81×
Indiana4,0360.57×
Minnesota3,7290.68×
Wisconsin3,5070.61×
Utah3,4891.01×
Louisiana3,4190.69×
Oregon3,3700.76×
Nevada3,3520.9×
Washington, District of Columbia3,2272.79×
Rhode Island2,4041.96×
Alabama2,3930.44×
Kentucky2,3150.48×
Oklahoma2,2450.53×
New Mexico1,4880.77×
Arkansas1,4760.47×
Iowa1,3580.43×
New Hampshire1,1930.79×
Mississippi1,1690.37×
Idaho1,1490.6×
Maine9890.72×
Nebraska9840.51×
Hawaii9190.55×
Delaware6700.63×
West Virginia5840.33×
Montana5740.54×
Alaska5320.65×
Vermont4170.62×
South Dakota3490.39×
Wyoming3080.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Marta audience
BrandAffinityCategory
Nationality8.57×Politics & Society
Join Me118.86×Technology & Electronics
Kendra Scott7.27×Fashion & Accessoires
Lilongwe76.45×Travel & Leisure
Minnesota2.86×Travel & Leisure
Kento Yamazaki17.18×Movies & TV
Halsey, Oregon11.8×Travel & Leisure
Electrolyte5.19×Health
Jai22.18×Movies & TV
Home construction1.5×Home & Garden
Nebraska Cornhuskers football3.57×Sports
Homie13.66×Politics & Society
Hog Hunting2.8×Sports
Jesse Plemons2.73×Movies & TV
Personality4.76×Business & Career
Buying and Selling Real Estate6.07×Home & Garden
Charlamagne Tha God5.69×Movies & TV
Stamp collecting2.83×Home & Garden
TeachHUB2.36×Business & Career
Kemper Amps15.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Marta audience
TraitClusterScore
SpiritualityBALANCE1.66
Risk AppetiteTHRILL1.51
LGBTQ+ IdentityOPEN1.4
Social Media UsageJOY1.38
MindfulnessBALANCE1.35
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Santa Marta
CountryShare
Colombia55.2%
Spain6.7%
United States6.4%

See Santa Marta audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santa Marta have in United States?

Santa Marta has an estimated audience of 385,042 people in United States, concentrated in Florida and New York.

What is the gender split and age of Santa Marta fans?

52.2% of Santa Marta fans are female, 47.8% are male, with an average age of 38.4 years.

Which brands do Santa Marta fans like most?

Santa Marta fans show strongest brand affinity for Nationality (8.57×), Join Me (118.86×), and Kendra Scott (7.27×) over the country average.

Where do Santa Marta fans live in United States?

Santa Marta fans in United States are most concentrated in Florida (reach 66,068), New York (reach 48,279), and California (reach 46,437). These three regions account for the largest share of the active audience.

What other brands do Santa Marta fans also like?

Beyond Santa Marta itself, the audience over-indexes on Join Me (118.86×), Kendra Scott (7.27×), Lilongwe (76.45×), and Minnesota (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Marta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.