Rascasse Audience Intelligence

Santa Marta Audience in United States

A data profile of the people who buy, follow and care about Santa Marta in United States — modelled from more than twelve digital signal sources. Santa Marta has an estimated audience of 385,042 people in United States.

#540among City in United States#4746among POI in United States#3490in Travel & Leisure

The average Santa Marta fan in United States is 38.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include West Side Story, Bancolombia, UEFA European Championship, with strongest over-indexing on West Side Story (78.36× the country average).

Demographically, the Santa Marta audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Marta fan in United States is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for West Side Story.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Marta profile in United States.

Audience size
385K
in United States
Gender
52.2%♀
47.8% male
Age
38.4
average years
Country rank
#42464
POI in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Marta fans

52.2% are female, 47.8% are male, average age 38.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Santa Marta audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.4
Estimated audience size385,042
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Santa Marta audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Santa Marta audience comes from United States.

Worldwide audience distribution share by country for Santa Marta
CountryShare
Colombia55.1%
Spain6.7%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Marta audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Marta fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~30K9.33×
02Florida~60K2.45×
03Washington, District of Columbia~3K2.34×
04New York~50K2.10×
05New Jersey~20K1.81×
06Massachusetts~10K1.63×
07Rhode Island~2K1.57×
08Missouri~9K1.46×
09Georgia~20K1.34×
10Virginia~10K1.30×
11Connecticut~5K1.24×
12Colorado~7K1.23×
13Texas~40K1.15×
14Maryland~8K1.15×
15Illinois~10K1.06×
16California~40K1.05×
17Utah~3K1.01×
18Alaska<1K0.96×
19Nevada~3K0.94×
20Vermont<1K0.94×
21North Carolina~10K0.93×
22New Hampshire~1K0.93×
23North Dakota<1K0.93×
24New Mexico~2K0.92×
25South Dakota<1K0.92×
26Maine~1K0.91×
27Montana<1K0.91×
28Delaware<1K0.91×
29Pennsylvania~10K0.89×
30Washington~7K0.88×
31West Virginia~2K0.88×
32South Carolina~5K0.87×
33Idaho~2K0.87×
34Hawaii~1K0.87×
35Oregon~4K0.85×
36Nebraska~2K0.84×
37Louisiana~4K0.83×
38Mississippi~3K0.83×
39Arkansas~3K0.82×
40Arizona~6K0.79×
41Oklahoma~3K0.79×
42Iowa~2K0.79×
43Minnesota~4K0.78×
44Tennessee~6K0.77×
45Kentucky~4K0.76×
46Wisconsin~4K0.75×
47Alabama~4K0.73×
48Indiana~5K0.72×
49Michigan~7K0.68×
50Ohio~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Santa Marta, United States
0.63×1.00×9.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Marta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Marta audience
#·InterestCategoryAffinity×
01West Side StoryMusic & Radio78.36×
02BancolombiaBusiness & Career71.83×
03UEFA European ChampionshipSports37.40×
04Atlético NacionalSports19.07×
05MontevideoTravel & Leisure17.21×
06Atlético MadridSports14.29×
07Lyric poetryLiterature14.16×
08FIFA Club World CupSports10.77×
09Benny BlancoMusic & Radio10.57×
10Playa del CarmenTravel & Leisure9.48×
11San Diego PadresSports8.71×
12Colorado RockiesSports8.26×
13Milwaukee BrewersSports5.33×
14WhatsAppInternet & Social Media4.62×
15Las VegasTravel & Leisure4.43×
16Spanish languagePolitics & Society3.85×
17Detroit TigersSports3.39×
18Real Madrid C.F.Sports2.92×
19Planet FitnessSports2.89×
20Google MapsInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Marta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Marta audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.11×
Early Adopter MentalityPOWER1.68×
Social Media UsageJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Marta audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.79×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Marta have in United States?

Santa Marta has an estimated audience of 385,042 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Santa Marta fans?

52.2% of Santa Marta fans are female, 47.8% are male, with an average age of 38.4 years.

03

Which brands do Santa Marta fans like most?

Santa Marta fans show strongest brand affinity for West Side Story (78.36×), Bancolombia (71.83×), and UEFA European Championship (37.4×) over the country average.

04

Where do Santa Marta fans live in United States?

Santa Marta fans in United States are most concentrated in Florida (reach ~60K), New York (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Marta fans also like?

Beyond Santa Marta itself, the audience over-indexes on Bancolombia (71.83×), UEFA European Championship (37.4×), Las Vegas (4.43×), and Atlético Madrid (14.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Marta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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