Rascasse Audience Intelligence

West Side Story Audience in United States

A data profile of the people who buy, follow and care about West Side Story in United States — modelled from more than twelve digital signal sources. West Side Story has an estimated audience of 696,866 people in United States.

#23among Musical in United States#4067in Music & Radio

The average West Side Story fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Liam Payne, Departments of Guatemala, American Pie (film series), with strongest over-indexing on Liam Payne (77.47× the country average).

Demographically, the West Side Story audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Side Story fan in United States is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Liam Payne.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Side Story profile in United States.

Audience size
697K
in United States
Gender
64.0%♀
36.0% male
Age
42.7
average years
Country rank
#30002
Musical in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Side Story fans

64.0% are female, 36.0% are male, average age 42.7.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for West Side Story audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.7
Estimated audience size696,866
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the West Side Story audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

26.9%

of the worldwide West Side Story audience comes from United States.

Worldwide audience distribution share by country for West Side Story
CountryShare
United States26.9%
United Kingdom8.8%
Spain6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Side Story audience in United States is strongest.

Fig. 05

Top regions by affinity

West Side Story fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.40×
02New Jersey~20K1.38×
03Utah~9K1.36×
04California~100K1.27×
05Connecticut~9K1.24×
06Hawaii~4K1.24×
07Massachusetts~20K1.23×
08Washington, District of Columbia~3K1.21×
09Pennsylvania~30K1.17×
10Illinois~30K1.12×
11Rhode Island~2K1.11×
12Maryland~10K1.09×
13Arizona~20K1.08×
14Kansas~6K1.08×
15Vermont~1K1.07×
16Wisconsin~10K1.06×
17New Hampshire~3K1.05×
18Missouri~10K1.04×
19Maine~3K1.04×
20Idaho~4K1.03×
21Washington~10K1.02×
22Oregon~8K1.02×
23Ohio~20K1.00×
24Colorado~10K1.00×
25Minnesota~10K1.00×
26Iowa~6K1.00×
27Virginia~20K0.99×
28Florida~50K0.98×
29Delaware~2K0.98×
30Texas~60K0.97×
31New Mexico~3K0.95×
32Michigan~20K0.93×
33Indiana~10K0.93×
34Nebraska~3K0.93×
35Alaska~1K0.92×
36Georgia~20K0.91×
37Montana~2K0.90×
38North Carolina~20K0.89×
39Nevada~6K0.89×
40Tennessee~10K0.87×
41Kentucky~7K0.85×
42Oklahoma~7K0.84×
43South Dakota~1K0.84×
44Arkansas~5K0.83×
45South Carolina~9K0.81×
46Alabama~8K0.81×
47North Dakota~1K0.81×
48Louisiana~7K0.78×
49West Virginia~2K0.76×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — West Side Story, United States
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Side Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Side Story audience
#·InterestCategoryAffinity×
01The Artist (magazine)News88.27×
02Gypsy (musical)Music & Radio84.41×
03Santa MartaTravel & Leisure78.36×
04Liam PayneMusic & Radio77.47×
05Departments of GuatemalaTravel & Leisure65.10×
06The Emperor's New GrooveMovies & TV60.24×
07Billy ElliotMovies & TV58.33×
08Bye Bye BirdieMovies & TV57.85×
09Rosario, Santa FeTravel & Leisure57.26×
10Ariana DeBoseMovies & TV53.48×
11Belinda PeregrínMusic & Radio53.48×
12Guys and DollsMusic & Radio52.04×
13Andrew WigginsSports48.80×
14West Side Story (film)Movies & TV43.08×
15The Sound of MusicMusic & Radio39.33×
16American Pie (film series)Movies & TV36.27×
17Romeo and JulietArts & Culture28.52×
18Milla JovovichMovies & TV22.02×
19Salma HayekMovies & TV20.21×
20Romeo and Juliet (1968 film)Movies & TV19.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Side Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Side Story audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
Design AffinityPREMIUM1.20×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Side Story audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Convenience OrientationPREMIUM0.89×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Side Story have in United States?

West Side Story has an estimated audience of 696,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of West Side Story fans?

64.0% of West Side Story fans are female, 36.0% are male, with an average age of 42.7 years.

03

Which brands do West Side Story fans like most?

West Side Story fans show strongest brand affinity for Liam Payne (77.47×), Departments of Guatemala (65.1×), and American Pie (film series) (36.27×) over the country average.

04

Where do West Side Story fans live in United States?

West Side Story fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do West Side Story fans also like?

Beyond West Side Story itself, the audience over-indexes on Departments of Guatemala (65.1×), American Pie (film series) (36.27×), Salma Hayek (20.21×), and Ariana DeBose (53.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See West Side Story audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Side Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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