West Side Story Audience in United States

West Side Story logo

West Side Story has an estimated audience of 699,954 people in United States. 64.0% are female, 36.0% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Liam Payne, Ariana DeBose, Salma Hayek, Departments of Guatemala, American Pie (film series).

The average West Side Story fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Liam Payne, Ariana DeBose, Salma Hayek, with strongest over-indexing on Liam Payne (77.47× the country average). Demographically, the West Side Story audience skews more female with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of West Side Story fans

Demographic split for West Side Story audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.7
Estimated audience size699,954

Audience persona

The typical West Side Story fan in United States is more female, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Liam Payne.

Top regions in United States

Top regions ranked by reach for West Side Story in United States
RegionReachAffinity
California103,7391.35×
Texas63,1541.05×
New York58,4931.5×
Florida48,4521.02×
Pennsylvania28,0351.19×
Illinois27,7851.19×
New Jersey24,2891.36×
Ohio22,8521.06×
Georgia20,4910.95×
North Carolina19,5710.93×
Massachusetts17,4971.27×
Michigan17,4910.96×
Virginia17,3391.02×
Arizona15,8551.11×
Washington15,0181.07×
Maryland12,8881.07×
Tennessee12,5640.89×
Indiana12,3030.96×
Missouri12,1991.08×
Wisconsin11,8761.13×
Colorado11,4521.04×
Minnesota10,0301×
Connecticut8,8201.26×
Utah8,5811.37×
South Carolina8,5640.81×
Oregon8,2691.03×
Alabama7,6630.78×
Kentucky7,3640.84×
Louisiana6,7070.74×
Oklahoma6,5380.84×
Nevada6,1490.91×
Kansas5,9861.09×
Iowa5,6120.97×
Arkansas4,6090.8×
Mississippi3,9440.68×
Idaho3,6671.04×
Hawaii3,4431.14×
Nebraska3,1670.9×
New Mexico3,1360.89×
New Hampshire2,8251.02×
Washington, District of Columbia2,4881.18×
Rhode Island2,3861.07×
Maine2,3180.92×
West Virginia2,3040.71×
Delaware1,7610.91×
Montana1,5660.81×
Alaska1,2450.83×
South Dakota1,2260.76×
Vermont1,2090.98×
North Dakota1,0560.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Side Story audience
BrandAffinityCategory
Liam Payne77.47×Music & Radio
Ariana DeBose53.48×Movies & TV
Salma Hayek20.21×Movies & TV
Departments of Guatemala65.1×Travel & Leisure
American Pie (film series)36.27×Movies & TV
Andrew Wiggins48.8×Sports
Belinda Peregrín53.48×Music & Radio
Gypsy (musical)84.41×Music & Radio
Santa Marta78.36×Travel & Leisure
Romeo and Juliet28.52×Arts & Culture
West Side Story (film)43.08×Movies & TV
Rosario, Santa Fe57.26×Travel & Leisure
Bye Bye Birdie57.85×Movies & TV
Milla Jovovich22.02×Movies & TV
The Artist (magazine)88.27×News
Billy Elliot58.33×Movies & TV
Guys and Dolls52.04×Music & Radio
Romeo and Juliet (1968 film)19.61×Movies & TV
The Sound of Music39.33×Music & Radio
Fiddler on the Roof34.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Side Story audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
PatriotismCONSERVATISM1.62
Community OrientationOPEN1.34
TravellingTHRILL1.34
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for West Side Story
CountryShare
United States27.0%
United Kingdom8.9%
Spain6.2%

See West Side Story audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does West Side Story have in United States?

West Side Story has an estimated audience of 699,954 people in United States, concentrated in California and Texas.

What is the gender split and age of West Side Story fans?

64.0% of West Side Story fans are female, 36.0% are male, with an average age of 42.7 years.

Which brands do West Side Story fans like most?

West Side Story fans show strongest brand affinity for Liam Payne (77.47×), Ariana DeBose (53.48×), and Salma Hayek (20.21×) over the country average.

Where do West Side Story fans live in United States?

West Side Story fans in United States are most concentrated in California (reach 103,739), Texas (reach 63,154), and New York (reach 58,493). These three regions account for the largest share of the active audience.

What other brands do West Side Story fans also like?

Beyond West Side Story itself, the audience over-indexes on Ariana DeBose (53.48×), Salma Hayek (20.21×), Departments of Guatemala (65.1×), and American Pie (film series) (36.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Side Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.