West Side Story (film) Audience in United States

West Side Story (film) logo

West Side Story (film) has an estimated audience of 1,140,721 people in United States. 56.7% are female, 43.3% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Paul Newman, Diego Rivera, Moulin Rouge!, La La Land (film), In the Heights.

The average West Side Story (film) fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Paul Newman, Diego Rivera, Moulin Rouge!, with strongest over-indexing on Paul Newman (55.63× the country average). Demographically, the West Side Story (film) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of West Side Story (film) fans

Demographic split for West Side Story (film) audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.5
Estimated audience size1,140,721

Audience persona

The typical West Side Story (film) fan in United States is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Paul Newman.

Top regions in United States

Top regions ranked by reach for West Side Story (film) in United States
RegionReachAffinity
California169,0641.35×
Texas102,9221.05×
New York95,3261.5×
Florida78,9631.02×
Pennsylvania45,6891.19×
Illinois45,2821.19×
New Jersey39,5831.36×
Ohio37,2421.06×
Georgia33,3940.95×
North Carolina31,8950.93×
Massachusetts28,5141.27×
Michigan28,5060.96×
Virginia28,2571.02×
Arizona25,8401.11×
Washington24,4761.07×
Maryland21,0031.07×
Tennessee20,4760.89×
Indiana20,0510.96×
Missouri19,8801.08×
Wisconsin19,3541.13×
Colorado18,6641.04×
Minnesota16,3451×
Connecticut14,3741.26×
Utah13,9841.37×
South Carolina13,9560.81×
Oregon13,4751.03×
Alabama12,4880.78×
Kentucky12,0000.84×
Louisiana10,9310.74×
Oklahoma10,6550.84×
Nevada10,0210.91×
Kansas9,7551.09×
Iowa9,1460.97×
Arkansas7,5120.8×
Mississippi6,4270.68×
Idaho5,9761.04×
Hawaii5,6111.14×
Nebraska5,1620.9×
New Mexico5,1100.89×
New Hampshire4,6041.02×
Washington, District of Columbia4,0541.18×
Rhode Island3,8881.07×
Maine3,7780.92×
West Virginia3,7550.71×
Delaware2,8700.91×
Montana2,5520.81×
Alaska2,0290.83×
South Dakota1,9980.76×
Vermont1,9710.98×
North Dakota1,7220.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Side Story (film) audience
BrandAffinityCategory
Paul Newman55.63×Movies & TV
Diego Rivera83.79×Arts & Culture
Moulin Rouge!60.42×Movies & TV
La La Land (film)28.32×Movies & TV
In the Heights73.88×Music & Radio
West Side Story76.45×Music & Radio
Audrey Hepburn29.34×Movies & TV
My Fair Lady74.51×Movies & TV
Fairfield Inn by Marriott49.53×Travel & Leisure
Citizen Kane52.94×Movies & TV
Boardwalk Empire38.69×Movies & TV
Julio Iglesias42.52×Music & Radio
Joan Baez31.31×Music & Radio
Westin Hotels & Resorts59.14×Travel & Leisure
Camp Rock50.78×Movies & TV
Julianne Moore20.84×Movies & TV
Julie Andrews20.12×Movies & TV
Horoscope12.71×Health
Chicago (musical)30.69×Music & Radio
Ansel Elgort36.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Side Story (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Luxury OrientationPREMIUM1.95
PatriotismCONSERVATISM1.79
Community OrientationOPEN1.48
TraditionCONSERVATISM1.45
SpiritualityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for West Side Story (film)
CountryShare
United States34.8%
United Kingdom10.5%
Netherlands7.8%

See West Side Story (film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does West Side Story (film) have in United States?

West Side Story (film) has an estimated audience of 1,140,721 people in United States, concentrated in California and Texas.

What is the gender split and age of West Side Story (film) fans?

56.7% of West Side Story (film) fans are female, 43.3% are male, with an average age of 42.5 years.

Which brands do West Side Story (film) fans like most?

West Side Story (film) fans show strongest brand affinity for Paul Newman (55.63×), Diego Rivera (83.79×), and Moulin Rouge! (60.42×) over the country average.

Where do West Side Story (film) fans live in United States?

West Side Story (film) fans in United States are most concentrated in California (reach 169,064), Texas (reach 102,922), and New York (reach 95,326). These three regions account for the largest share of the active audience.

What other brands do West Side Story (film) fans also like?

Beyond West Side Story (film) itself, the audience over-indexes on Diego Rivera (83.79×), Moulin Rouge! (60.42×), La La Land (film) (28.32×), and In the Heights (73.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Side Story (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.