A data profile of the people who buy, follow and care about Camp Rock in United States — modelled from more than twelve digital signal sources. Camp Rock has an estimated audience of 874,156 people in United States.
The average Camp Rock fan in United States is 32.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Submarine (2010 film), Austin Butler, The Lizzie McGuire Movie, with strongest over-indexing on Submarine (2010 film) (103.55× the country average).
Demographically, the Camp Rock audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Camp Rock fan in United States is more female, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Submarine (2010 film).
The key figures that characterise the Camp Rock profile in United States.
70.1% are female, 29.9% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 32.2 |
| Estimated audience size | 874,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 34% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Camp Rock audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.2% |
| Brazil | 9.6% |
| United Kingdom | 5.7% |
Where the Camp Rock audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~20K | 1.25× | |
| 02 | Utah | ~9K | 1.20× | |
| 03 | Georgia | ~30K | 1.16× | |
| 04 | Maryland | ~20K | 1.14× | |
| 05 | Texas | ~80K | 1.13× | |
| 06 | California | ~100K | 1.12× | |
| 07 | Arkansas | ~8K | 1.12× | |
| 08 | New Jersey | ~20K | 1.11× | |
| 09 | Nebraska | ~5K | 1.10× | |
| 10 | Louisiana | ~10K | 1.08× | |
| 11 | Oklahoma | ~10K | 1.08× | |
| 12 | Connecticut | ~9K | 1.08× | |
| 13 | Alabama | ~10K | 1.07× | |
| 14 | Florida | ~60K | 1.06× | |
| 15 | Kentucky | ~10K | 1.06× | |
| 16 | Mississippi | ~7K | 1.06× | |
| 17 | Arizona | ~20K | 1.05× | |
| 18 | Tennessee | ~20K | 1.05× | |
| 19 | Massachusetts | ~20K | 1.05× | |
| 20 | Indiana | ~20K | 1.04× | |
| 21 | Rhode Island | ~3K | 1.04× | |
| 22 | New York | ~50K | 1.03× | |
| 23 | Pennsylvania | ~30K | 1.03× | |
| 24 | Kansas | ~7K | 1.03× | |
| 25 | Idaho | ~4K | 1.03× | |
| 26 | Hawaii | ~4K | 1.03× | |
| 27 | North Carolina | ~30K | 1.02× | |
| 28 | Illinois | ~30K | 1.00× | |
| 29 | South Carolina | ~10K | 1.00× | |
| 30 | Nevada | ~8K | 1.00× | |
| 31 | Ohio | ~30K | 0.99× | |
| 32 | New Hampshire | ~3K | 0.99× | |
| 33 | Michigan | ~20K | 0.98× | |
| 34 | Wisconsin | ~10K | 0.98× | |
| 35 | North Dakota | ~2K | 0.98× | |
| 36 | Virginia | ~20K | 0.97× | |
| 37 | Iowa | ~7K | 0.97× | |
| 38 | Delaware | ~2K | 0.97× | |
| 39 | Missouri | ~10K | 0.96× | |
| 40 | South Dakota | ~2K | 0.94× | |
| 41 | Washington | ~20K | 0.90× | |
| 42 | Oregon | ~9K | 0.90× | |
| 43 | West Virginia | ~4K | 0.90× | |
| 44 | Maine | ~3K | 0.89× | |
| 45 | New Mexico | ~4K | 0.88× | |
| 46 | Washington, District of Columbia | ~2K | 0.88× | |
| 47 | Alaska | ~2K | 0.87× | |
| 48 | Colorado | ~10K | 0.85× | |
| 49 | Vermont | ~1K | 0.82× | |
| 50 | Montana | ~2K | 0.80× |
The strongest cross-interests of the Camp Rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Lizzie McGuire Movie | Movies & TV | 170.41× | ||
| 02 | Hannah Montana: The Movie | Movies & TV | 106.12× | ||
| 03 | Submarine (2010 film) | Movies & TV | 103.55× | ||
| 04 | The Descendants | Movies & TV | 84.55× | ||
| 05 | Teen Beach Movie | Movies & TV | 67.76× | ||
| 06 | Jordan Fisher | Movies & TV | 58.84× | ||
| 07 | A Cinderella Story | Movies & TV | 52.47× | ||
| 08 | Jackie Brown | Movies & TV | 49.50× | ||
| 09 | Austin Butler | Movies & TV | 45.74× | ||
| 10 | Good Luck Charlie | Movies & TV | 41.47× | ||
| 11 | That's So Raven | Movies & TV | 39.72× | ||
| 12 | Karan Brar | Movies & TV | 39.00× | ||
| 13 | West Side Story (film) | Movies & TV | 36.91× | ||
| 14 | MK | Music & Radio | 31.41× | ||
| 15 | Zoolander | Movies & TV | 24.62× | ||
| 16 | Vanessa Hudgens | Movies & TV | 20.08× | ||
| 17 | Freaky Friday (2003 film) | Movies & TV | 18.49× | ||
| 18 | Sabrina Carpenter | Music & Radio | 17.76× | ||
| 19 | Zac Efron | Movies & TV | 12.85× | ||
| 20 | Yahoo! News | News | 6.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.24× | |
| Design Affinity | PREMIUM | 2.03× | |
| Luxury Orientation | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Career Orientation | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.73× |
Camp Rock has an estimated audience of 874,156 people in United States, concentrated in California and Texas.
70.1% of Camp Rock fans are female, 29.9% are male, with an average age of 32.2 years.
Camp Rock fans show strongest brand affinity for Submarine (2010 film) (103.55×), Austin Butler (45.74×), and The Lizzie McGuire Movie (170.41×) over the country average.
Camp Rock fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Camp Rock itself, the audience over-indexes on Austin Butler (45.74×), The Lizzie McGuire Movie (170.41×), Sabrina Carpenter (17.76×), and The Descendants (84.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Camp Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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