Camp Rock Audience in United States

Camp Rock logo

Camp Rock has an estimated audience of 856,916 people in United States. 70.1% are female, 29.9% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Submarine (2010 film), Austin Butler, The Lizzie McGuire Movie, Sabrina Carpenter, The Descendants.

The average Camp Rock fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Submarine (2010 film), Austin Butler, The Lizzie McGuire Movie, with strongest over-indexing on Submarine (2010 film) (103.55× the country average). Demographically, the Camp Rock audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Camp Rock fans

Demographic split for Camp Rock audience in United States
MetricValue
Female70.1%
Male29.9%
Average age32.2
Estimated audience size856,916

Audience persona

The typical Camp Rock fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Submarine (2010 film).

Top regions in United States

Top regions ranked by reach for Camp Rock in United States
RegionReachAffinity
California110,8691.18×
Texas85,8031.16×
Florida62,4461.08×
New York49,3811.03×
Georgia32,4211.23×
Illinois29,8661.05×
Pennsylvania29,3141.02×
North Carolina26,2481.02×
Ohio25,3520.96×
New Jersey22,4051.03×
Michigan22,3901×
Virginia21,0441.01×
Minnesota18,9211.54×
Tennessee18,4991.08×
Arizona17,7791.02×
Massachusetts17,1031.01×
Maryland16,6431.13×
Washington16,4420.96×
Indiana15,9781.02×
Missouri13,3700.97×
Wisconsin12,7180.99×
South Carolina12,4420.97×
Alabama12,2061.02×
Louisiana12,0701.09×
Colorado11,9060.88×
Kentucky11,1531.04×
Oklahoma10,7871.13×
Connecticut9,5481.11×
Utah9,3691.22×
Oregon8,9880.92×
Nevada8,6151.04×
Arkansas7,6051.08×
Mississippi7,1641.01×
Iowa6,9450.98×
Kansas6,2940.93×
Nebraska4,4091.03×
Idaho4,0560.94×
Hawaii3,8341.04×
New Mexico3,6460.85×
West Virginia3,3200.83×
New Hampshire3,2960.98×
Maine2,5940.85×
Rhode Island2,5590.94×
Washington, District of Columbia2,2540.88×
Delaware2,0780.88×
South Dakota1,9110.96×
North Dakota1,8311.04×
Montana1,7550.74×
Alaska1,4960.82×
Vermont1,0380.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camp Rock audience
BrandAffinityCategory
Submarine (2010 film)103.55×Movies & TV
Austin Butler45.74×Movies & TV
The Lizzie McGuire Movie170.41×Movies & TV
Sabrina Carpenter17.76×Music & Radio
The Descendants84.55×Movies & TV
Hannah Montana: The Movie106.12×Movies & TV
MK31.41×Music & Radio
A Cinderella Story52.47×Movies & TV
Jordan Fisher58.84×Movies & TV
Freaky Friday (2003 film)18.49×Movies & TV
Good Luck Charlie41.47×Movies & TV
Jackie Brown49.5×Movies & TV
Zac Efron12.85×Movies & TV
Vanessa Hudgens20.08×Movies & TV
West Side Story (film)36.91×Movies & TV
That's So Raven39.72×Movies & TV
Yahoo! News6.3×News
Zoolander24.62×Movies & TV
Karan Brar39×Movies & TV
Idina Menzel22.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camp Rock audience
TraitClusterScore
Luxury OrientationPREMIUM3.74
Risk AppetiteTHRILL1.73
TraditionCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.33
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Camp Rock
CountryShare
United States31.4%
Brazil9.5%
United Kingdom5.7%

See Camp Rock audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Camp Rock have in United States?

Camp Rock has an estimated audience of 856,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Camp Rock fans?

70.1% of Camp Rock fans are female, 29.9% are male, with an average age of 32.2 years.

Which brands do Camp Rock fans like most?

Camp Rock fans show strongest brand affinity for Submarine (2010 film) (103.55×), Austin Butler (45.74×), and The Lizzie McGuire Movie (170.41×) over the country average.

Where do Camp Rock fans live in United States?

Camp Rock fans in United States are most concentrated in California (reach 110,869), Texas (reach 85,803), and Florida (reach 62,446). These three regions account for the largest share of the active audience.

What other brands do Camp Rock fans also like?

Beyond Camp Rock itself, the audience over-indexes on Austin Butler (45.74×), The Lizzie McGuire Movie (170.41×), Sabrina Carpenter (17.76×), and The Descendants (84.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camp Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.