The Descendants Audience in United States

The Descendants logo

The Descendants has an estimated audience of 762,374 people in United States. 68.8% are female, 31.2% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Huddle (software), Ilya Kovalchuk, Wim Hof, Harvey Mudd College, Combat sport.

The average The Descendants fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huddle (software), Ilya Kovalchuk, Wim Hof, with strongest over-indexing on Huddle (software) (79.56× the country average). Demographically, the The Descendants audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Descendants fans

Demographic split for The Descendants audience in United States
MetricValue
Female68.8%
Male31.2%
Average age34.7
Estimated audience size762,374

Audience persona

The typical The Descendants fan in United States is more female, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Huddle (software).

Top regions in United States

Top regions ranked by reach for The Descendants in United States
RegionReachAffinity
California90,3141.08×
Texas59,6920.91×
Florida42,5160.82×
New York39,8450.94×
Pennsylvania26,5891.04×
Illinois25,7231.01×
Ohio24,0851.03×
North Carolina20,4880.89×
Michigan19,5640.98×
Georgia19,3490.82×
New Jersey18,7390.97×
Virginia17,0560.92×
Massachusetts16,9561.13×
Washington16,4151.07×
Tennessee14,4970.95×
Arizona14,4670.93×
Colorado13,1631.1×
Indiana12,7020.91×
Missouri12,3351×
Minnesota11,3901.04×
Wisconsin11,3220.99×
Maryland11,2940.86×
Hawaii11,2863.44×
Oregon10,2301.17×
South Carolina9,9590.87×
Kentucky9,4540.99×
Alabama9,0760.85×
Louisiana8,6320.88×
Connecticut8,2501.08×
Oklahoma7,9520.94×
Nevada6,6890.91×
Utah6,3000.92×
Iowa6,0440.96×
Kansas5,8910.98×
Arkansas5,4350.87×
Mississippi4,8600.77×
Nebraska3,9691.04×
Idaho3,9121.02×
New Hampshire3,5291.17×
New Mexico3,3700.88×
West Virginia3,2550.92×
Maine2,9231.07×
Rhode Island2,5521.05×
Montana2,1641.02×
Washington, District of Columbia1,7610.77×
Delaware1,7260.82×
South Dakota1,5500.88×
Alaska1,3910.85×
Vermont1,3321×
North Dakota1,1420.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Descendants audience
BrandAffinityCategory
Huddle (software)79.56×Technology & Electronics
Ilya Kovalchuk75.67×Sports
Wim Hof23.48×Sports
Harvey Mudd College36.6×Business & Career
Combat sport2.6×Sports
Yahoo Sports Fantasy9.85×
Dog breed1.57×Pets & Animals
Isometric exercise11.23×Sports
Elsword20×Games
Iron Man (film)5.8×Movies & TV
Grace Slick10.32×Music & Radio
Home equity2.26×Home & Garden
Nationality2.03×Politics & Society
Hongik University12.11×Business & Career
Goop4.89×Internet & Social Media
Fantasy Football10.86×Internet & Social Media
Kelli O'Hara14.97×Movies & TV
Wok5.41×Food & Beverages
Grinch3.31×Movies & TV
headspace7.61×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Descendants audience
TraitClusterScore
PatriotismCONSERVATISM2.14
MindfulnessBALANCE1.49
Design AffinityPREMIUM1.45
Pet OwnershipJOY1.39
TraditionCONSERVATISM1.32
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for The Descendants
CountryShare
United States49.1%
France5.1%
Canada4.8%

See The Descendants audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Descendants have in United States?

The Descendants has an estimated audience of 762,374 people in United States, concentrated in California and Texas.

What is the gender split and age of The Descendants fans?

68.8% of The Descendants fans are female, 31.2% are male, with an average age of 34.7 years.

Which brands do The Descendants fans like most?

The Descendants fans show strongest brand affinity for Huddle (software) (79.56×), Ilya Kovalchuk (75.67×), and Wim Hof (23.48×) over the country average.

Where do The Descendants fans live in United States?

The Descendants fans in United States are most concentrated in California (reach 90,314), Texas (reach 59,692), and Florida (reach 42,516). These three regions account for the largest share of the active audience.

What other brands do The Descendants fans also like?

Beyond The Descendants itself, the audience over-indexes on Ilya Kovalchuk (75.67×), Wim Hof (23.48×), Harvey Mudd College (36.6×), and Combat sport (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Descendants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.