Rascasse Audience Intelligence

The Descendants Audience in United States

A data profile of the people who buy, follow and care about The Descendants in United States — modelled from more than twelve digital signal sources. The Descendants has an estimated audience of 722,345 people in United States.

#2457among Movie / TV Show / Series in United States#5445in Movies & TV

The average The Descendants fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, Night at the Museum, Debby Ryan, with strongest over-indexing on Cameron Boyce (78.37× the country average).

Demographically, the The Descendants audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Descendants fan in United States is more female, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Descendants profile in United States.

Audience size
722K
in United States
Gender
68.8%♀
31.2% male
Age
34.7
average years
Country rank
#29326
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Descendants viewers

68.8% are female, 31.2% are male, average age 34.7.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for The Descendants audience in United States
MetricValue
Female68.8%
Male31.2%
Average age34.7
Estimated audience size722,345
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the The Descendants audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4915%
50+13%
Fig. 04

Worldwide distribution

43.9%

of the worldwide The Descendants audience comes from United States.

Worldwide audience distribution share by country for The Descendants
CountryShare
United States43.9%
Spain9.4%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Descendants audience in United States is strongest.

Fig. 05

Top regions by affinity

The Descendants fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.93×
02Oregon~10K1.14×
03New Hampshire~3K1.13×
04Massachusetts~20K1.06×
05Connecticut~8K1.06×
06Maine~3K1.06×
07California~90K1.05×
08Washington~20K1.04×
09Rhode Island~3K1.04×
10Vermont~1K1.04×
11Colorado~10K1.02×
12Nebraska~4K1.02×
13Montana~2K1.02×
14Kentucky~10K1.00×
15Pennsylvania~30K0.99×
16Wisconsin~10K0.99×
17Minnesota~10K0.99×
18Idaho~4K0.99×
19Alaska~2K0.99×
20Missouri~10K0.98×
21Illinois~20K0.97×
22New Mexico~4K0.97×
23Ohio~20K0.96×
24Kansas~6K0.96×
25Michigan~20K0.94×
26Oklahoma~8K0.94×
27Iowa~6K0.94×
28West Virginia~3K0.94×
29New Jersey~20K0.93×
30Arizona~10K0.93×
31South Dakota~2K0.93×
32Tennessee~10K0.91×
33Utah~6K0.91×
34New York~40K0.90×
35Indiana~10K0.90×
36Nevada~7K0.90×
37Delaware~2K0.90×
38Arkansas~6K0.89×
39Virginia~20K0.88×
40Texas~60K0.87×
41Louisiana~9K0.87×
42Maryland~10K0.86×
43South Carolina~10K0.86×
44North Carolina~20K0.85×
45North Dakota~1K0.85×
46Alabama~9K0.84×
47Mississippi~5K0.83×
48Florida~40K0.82×
49Washington, District of Columbia~2K0.81×
50Georgia~20K0.79×
Fig. 06

Affinity by region

Affinity by region — The Descendants, United States
0.79×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Descendants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Descendants audience
#·InterestCategoryAffinity×
01Camp RockMovies & TV84.55×
02Night at the MuseumMovies & TV82.36×
03Cameron BoyceMovies & TV78.37×
04Silver Linings PlaybookMovies & TV72.43×
05Ross LynchMovies & TV66.43×
06Gangs of New YorkMovies & TV65.55×
07Punch-Drunk LoveMovies & TV60.71×
08The LobsterMovies & TV60.68×
09Debby RyanMovies & TV58.49×
10Zoey 101Movies & TV46.01×
11Dove CameronMovies & TV35.68×
12VictoriousMovies & TV31.74×
13Super Size MeMovies & TV31.04×
14Skai JacksonMovies & TV28.02×
15Requiem for a DreamMovies & TV27.88×
16Olivia HoltMovies & TV26.69×
17Hayley WilliamsMusic & Radio20.12×
18Sabrina CarpenterMusic & Radio18.12×
19Millie Bobby BrownMovies & TV8.41×
20PoshmarkShopping7.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Descendants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Descendants audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Design AffinityPREMIUM1.76×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Descendants audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
IndividualismJOY0.81×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Descendants have in United States?

The Descendants has an estimated audience of 722,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Descendants viewers?

68.8% of The Descendants fans are female, 31.2% are male, with an average age of 34.7 years.

03

Which brands do The Descendants fans like most?

The Descendants fans show strongest brand affinity for Cameron Boyce (78.37×), Night at the Museum (82.36×), and Debby Ryan (58.49×) over the country average.

04

Where do The Descendants fans live in United States?

The Descendants fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Descendants fans also like?

Beyond The Descendants itself, the audience over-indexes on Night at the Museum (82.36×), Debby Ryan (58.49×), Silver Linings Playbook (72.43×), and Ross Lynch (66.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Descendants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Descendants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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