Rascasse Audience Intelligence

The Descendants Viewer Demographics in United States

The Descendants has an estimated audience of 1.1M people in United States.

#1832among movies & series in United States#4101in Movies & TV

The average The Descendants fan in United States is 35.4 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Camp Rock, Night at the Museum, Cameron Boyce, with strongest over-indexing on Camp Rock (84.55× the country average).

Demographically, the The Descendants audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

The typical The Descendants fan in United States is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Camp Rock.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
68.8%♀
31.2% male
Age
35.4
average years
Country rank
#22577
among all objects in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Descendants viewers

68.8% are female, 31.2% are male, average age 35.4.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for The Descendants audience in United States
MetricValue
Female68.8%
Male31.2%
Average age35.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the The Descendants audience in United States
Age bracketShare%
16-2431%
25-3422%
35-4419%
45-5415%
55+13%
Fig. 04

Worldwide distribution

46.0%

of the worldwide The Descendants audience comes from United States.

Worldwide audience distribution share by country for The Descendants
CountryShare
United States46.0%
Spain8.9%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Descendants fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K3.93×
02Oregon~20K1.14×
03New Hampshire~5K1.13×
04Massachusetts~20K1.06×
05Connecticut~10K1.06×
06Maine~5K1.06×
07California~100K1.05×
08Washington~30K1.04×
09Rhode Island~4K1.04×
10Vermont~2K1.04×
11Colorado~20K1.02×
12Nebraska~7K1.02×
13Montana~4K1.02×
14Kentucky~20K1.00×
15Pennsylvania~40K0.99×
16Wisconsin~20K0.99×
17Minnesota~20K0.99×
18Idaho~6K0.99×
19Alaska~2K0.99×
20Missouri~20K0.98×
21Illinois~40K0.97×
22New Mexico~7K0.97×
23Ohio~40K0.96×
24Kansas~9K0.96×
25Michigan~30K0.94×
26Oklahoma~10K0.94×
27Iowa~10K0.94×
28West Virginia~6K0.94×
29New Jersey~30K0.93×
30Arizona~20K0.93×
31South Dakota~3K0.93×
32Tennessee~20K0.91×
33Utah~10K0.91×
34New York~60K0.90×
35Indiana~20K0.90×
36Nevada~10K0.90×
37Delaware~3K0.90×
38Arkansas~9K0.89×
39Virginia~30K0.88×
40Texas~70K0.87×
41Louisiana~10K0.87×
42Maryland~20K0.86×
43South Carolina~20K0.86×
44North Carolina~30K0.85×
45North Dakota~2K0.85×
46Alabama~10K0.84×
47Mississippi~8K0.83×
48Florida~60K0.82×
49Washington, District of Columbia~2K0.81×
50Georgia~30K0.79×
Fig. 06

Affinity by region

Affinity by region — The Descendants, United States
0.79×1.00×3.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Descendants audience vs. the country average
#·InterestCategoryAffinity×
01Camp RockMovies & TV84.55×
02Night at the MuseumMovies & TV82.36×
03Cameron BoyceMovies & TV78.37×
04Silver Linings PlaybookMovies & TV72.43×
05Ross LynchMovies & TV66.43×
06Gangs of New YorkMovies & TV65.55×
07Punch-Drunk LoveMovies & TV60.71×
08The LobsterMovies & TV60.68×
09Debby RyanMovies & TV58.49×
10Zoey 101Movies & TV46.01×
11Dove CameronMovies & TV35.68×
12VictoriousMovies & TV31.74×
13Skai JacksonMovies & TV28.02×
14Requiem for a DreamMovies & TV27.88×
15Olivia HoltMovies & TV26.69×
16Hayley WilliamsMusic & Radio20.12×
17KiKShopping20.00×
18Sabrina CarpenterMusic & Radio18.12×
19Millie Bobby BrownMovies & TV8.41×
20PoshmarkShopping7.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Descendants audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Descendants audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Design AffinityPREMIUM1.76×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Descendants audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
IndividualismJOY0.81×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Descendants over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-descendants-168225” · Methodology