Submarine (2010 film) Audience in United States

Submarine (2010 film) has an estimated audience of 1,388,244 people in United States. 83.8% are female, 16.2% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Midnight in Paris, Moonrise Kingdom, The Holiday, Jackie Brown, Camp Rock.

The average Submarine (2010 film) fan in United States is 48.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Midnight in Paris, Moonrise Kingdom, The Holiday, with strongest over-indexing on Midnight in Paris (162.01× the country average). Demographically, the Submarine (2010 film) audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Submarine (2010 film) fans

Demographic split for Submarine (2010 film) audience in United States
MetricValue
Female83.8%
Male16.2%
Average age48.8
Estimated audience size1,388,244

Audience persona

The typical Submarine (2010 film) fan in United States is more female, around 48.8 years old, with strong Mindfulness tendencies and a notable affinity for Midnight in Paris.

Top regions in United States

Top regions ranked by reach for Submarine (2010 film) in United States
RegionReachAffinity
California154,0851.01×
Texas109,5080.92×
Florida98,5031.05×
New York65,4630.84×
Illinois50,0181.08×
Pennsylvania42,6890.91×
North Carolina40,2220.96×
Ohio39,5170.92×
Georgia38,5240.9×
New Jersey38,0171.08×
Virginia37,9161.12×
Michigan36,2211×
Washington35,7481.28×
Arizona29,6551.05×
Tennessee25,5700.92×
Indiana24,4780.97×
Massachusetts24,2830.89×
Maryland21,5950.9×
Missouri21,4980.96×
South Carolina20,7200.99×
Wisconsin19,8940.95×
Colorado19,1990.88×
Alabama18,1310.93×
Minnesota18,1230.91×
Oregon17,9711.13×
Connecticut17,8571.28×
Oklahoma16,5891.08×
Kentucky15,5410.89×
Louisiana15,1000.84×
Nevada12,4240.93×
Utah11,8840.96×
Arkansas11,5271.01×
Iowa11,5081.01×
Kansas11,1561.02×
Hawaii10,0111.68×
Mississippi9,8360.86×
Idaho8,2901.19×
New Mexico6,6500.96×
New Hampshire6,2791.15×
Nebraska6,0770.87×
Maine5,7641.16×
West Virginia5,6190.87×
Rhode Island5,3311.21×
Montana4,3021.12×
Alaska3,3271.12×
South Dakota3,2501.01×
Washington, District of Columbia3,0550.73×
Delaware2,9770.78×
North Dakota2,5620.9×
Wyoming2,2131.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Submarine (2010 film) audience
BrandAffinityCategory
Midnight in Paris162.01×Movies & TV
Moonrise Kingdom123.27×Movies & TV
The Holiday46.04×Movies & TV
Jackie Brown110.26×Movies & TV
Camp Rock97.87×Movies & TV
Sixteen Candles54.92×Movies & TV
Love Actually31.17×Movies & TV
Christian Slater38.13×Movies & TV
Sex and the City11×Movies & TV
The Goldbergs (TV series)35.86×Movies & TV
QuikTrip10.54×Shopping
Mrs. Doubtfire28.29×Movies & TV
Fandango13.85×Travel & Leisure
Daniel Day-Lewis19.57×Movies & TV
Kim Cattrall24.54×Movies & TV
Desperate Housewives16.78×Movies & TV
Westworld (TV series)20×Movies & TV
Autism Awareness9.29×Health
Little Miss Sunshine24.16×Movies & TV
Hannibal (TV series)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Submarine (2010 film) audience
TraitClusterScore
MindfulnessBALANCE1.23
Community OrientationOPEN1.23
Design AffinityPREMIUM1.18
TravellingTHRILL1.17
IndulgenceJOY1.16
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Submarine (2010 film)
CountryShare
United States32.1%
United Kingdom13.6%
Australia7.9%

See Submarine (2010 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Submarine (2010 film) have in United States?

Submarine (2010 film) has an estimated audience of 1,388,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Submarine (2010 film) fans?

83.8% of Submarine (2010 film) fans are female, 16.2% are male, with an average age of 48.8 years.

Which brands do Submarine (2010 film) fans like most?

Submarine (2010 film) fans show strongest brand affinity for Midnight in Paris (162.01×), Moonrise Kingdom (123.27×), and The Holiday (46.04×) over the country average.

Where do Submarine (2010 film) fans live in United States?

Submarine (2010 film) fans in United States are most concentrated in California (reach 154,085), Texas (reach 109,508), and Florida (reach 98,503). These three regions account for the largest share of the active audience.

What other brands do Submarine (2010 film) fans also like?

Beyond Submarine (2010 film) itself, the audience over-indexes on Moonrise Kingdom (123.27×), The Holiday (46.04×), Jackie Brown (110.26×), and Camp Rock (97.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.