Submarine (2010 film) Audience in United States

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Submarine (2010 film) has an estimated audience of 1,388,244 people in United States. 83.8% are female, 16.2% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Kazuo Ishiguro, Google Photos, Elsword, Hooked on Phonics.

The average Submarine (2010 film) fan in United States is 48.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Kazuo Ishiguro, Google Photos, with strongest over-indexing on Dog breed (1.71× the country average). Demographically, the Submarine (2010 film) audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Submarine (2010 film) fans

Demographic split for Submarine (2010 film) audience in United States
MetricValue
Female83.8%
Male16.2%
Average age48.8
Estimated audience size1,388,244

Audience persona

The typical Submarine (2010 film) fan in United States is more female, around 48.8 years old, with strong Mindfulness tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Submarine (2010 film) in United States
RegionReachAffinity
California154,0851.01×
Texas109,5080.92×
Florida98,5031.05×
New York65,4630.84×
Illinois50,0181.08×
Pennsylvania42,6890.91×
North Carolina40,2220.96×
Ohio39,5170.92×
Georgia38,5240.9×
New Jersey38,0171.08×
Virginia37,9161.12×
Michigan36,2211×
Washington35,7481.28×
Arizona29,6551.05×
Tennessee25,5700.92×
Indiana24,4780.97×
Massachusetts24,2830.89×
Maryland21,5950.9×
Missouri21,4980.96×
South Carolina20,7200.99×
Wisconsin19,8940.95×
Colorado19,1990.88×
Alabama18,1310.93×
Minnesota18,1230.91×
Oregon17,9711.13×
Connecticut17,8571.28×
Oklahoma16,5891.08×
Kentucky15,5410.89×
Louisiana15,1000.84×
Nevada12,4240.93×
Utah11,8840.96×
Arkansas11,5271.01×
Iowa11,5081.01×
Kansas11,1561.02×
Hawaii10,0111.68×
Mississippi9,8360.86×
Idaho8,2901.19×
New Mexico6,6500.96×
New Hampshire6,2791.15×
Nebraska6,0770.87×
Maine5,7641.16×
West Virginia5,6190.87×
Rhode Island5,3311.21×
Montana4,3021.12×
Alaska3,3271.12×
South Dakota3,2501.01×
Washington, District of Columbia3,0550.73×
Delaware2,9770.78×
North Dakota2,5620.9×
Wyoming2,2131.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Submarine (2010 film) audience
BrandAffinityCategory
Dog breed1.71×Pets & Animals
Kazuo Ishiguro24.54×Literature
Google Photos3.21×Technology & Electronics
Elsword19.18×Games
Hooked on Phonics11.44×Kids & Family
Volcano, Hawaii17.91×Travel & Leisure
Home equity1.76×Home & Garden
Home staging4.2×Home & Garden
Kidney Disease Awareness12.38×Health
Brown County, Wisconsin8.95×Travel & Leisure
Zack Greinke9.76×Sports
Horeca8.89×Travel & Leisure
Home Delivery1.59×Food & Beverages
Hitchcock (film)7.37×Movies & TV
Birthday Gifts1.61×Kids & Family
The Defender8.09×Movies & TV
Corona (band)2.64×Music & Radio
Steampunk2.2×Fashion & Accessoires
Nebraska Cornhuskers football1.6×Sports
Sinaloa1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Submarine (2010 film) audience
TraitClusterScore
MindfulnessBALANCE1.23
Community OrientationOPEN1.23
Design AffinityPREMIUM1.18
TravellingTHRILL1.17
IndulgenceJOY1.16
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Submarine (2010 film)
CountryShare
United States32.1%
United Kingdom13.6%
Australia7.9%

See Submarine (2010 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Submarine (2010 film) have in United States?

Submarine (2010 film) has an estimated audience of 1,388,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Submarine (2010 film) fans?

83.8% of Submarine (2010 film) fans are female, 16.2% are male, with an average age of 48.8 years.

Which brands do Submarine (2010 film) fans like most?

Submarine (2010 film) fans show strongest brand affinity for Dog breed (1.71×), Kazuo Ishiguro (24.54×), and Google Photos (3.21×) over the country average.

Where do Submarine (2010 film) fans live in United States?

Submarine (2010 film) fans in United States are most concentrated in California (reach 154,085), Texas (reach 109,508), and Florida (reach 98,503). These three regions account for the largest share of the active audience.

What other brands do Submarine (2010 film) fans also like?

Beyond Submarine (2010 film) itself, the audience over-indexes on Kazuo Ishiguro (24.54×), Google Photos (3.21×), Elsword (19.18×), and Hooked on Phonics (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.