Rascasse Audience Intelligence

Submarine (2010 film) Audience in United States

A data profile of the people who buy, follow and care about Submarine (2010 film) in United States — modelled from more than twelve digital signal sources. Submarine (2010 film) has an estimated audience of 1,118,747 people in United States.

The average Submarine (2010 film) fan in United States is 48.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Moonrise Kingdom, Sixteen Candles, with strongest over-indexing on Midnight in Paris (207.26× the country average).

Demographically, the Submarine (2010 film) audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Submarine (2010 film) fan in United States is more female, around 48.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Submarine (2010 film) profile in United States.

Audience size
1.1M
in United States
Gender
83.8%
16.2% male
Age
48.8
average years
Country rank
#21918
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Submarine (2010 film) viewers

83.8% are female, 16.2% are male, average age 48.8.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Submarine (2010 film) audience in United States
MetricValue
Female83.8%
Male16.2%
Average age48.8
Estimated audience size1,118,747
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Submarine (2010 film) audience in United States
Age bracketShare%
16-194%
20-296%
30-3921%
40-4929%
50+41%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Submarine (2010 film) audience comes from United States.

Worldwide audience distribution share by country for Submarine (2010 film)
CountryShare
United States27.1%
United Kingdom13.5%
Australia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Submarine (2010 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Submarine (2010 film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.83×
02Connecticut~20K1.38×
03Rhode Island~6K1.36×
04Washington~30K1.23×
05New Hampshire~6K1.18×
06Virginia~40K1.17×
07Maine~6K1.17×
08Alaska~3K1.16×
09Idaho~8K1.13×
10New Jersey~40K1.08×
11Montana~4K1.07×
12Oregon~20K1.06×
13Illinois~50K1.05×
14California~200K1.03×
15Oklahoma~20K1.02×
16South Carolina~20K1.01×
17South Dakota~3K1.01×
18Florida~90K0.99×
19Arizona~30K0.99×
20Arkansas~10K0.98×
21Kansas~10K0.98×
22North Carolina~40K0.96×
23Indiana~20K0.96×
24North Dakota~3K0.95×
25Alabama~20K0.94×
26Utah~10K0.94×
27Iowa~10K0.94×
28New Mexico~7K0.94×
29Georgia~40K0.93×
30Maryland~20K0.93×
31Missouri~20K0.93×
32Michigan~30K0.92×
33Wisconsin~20K0.92×
34Texas~100K0.91×
35Massachusetts~20K0.91×
36Kentucky~20K0.91×
37Nebraska~6K0.91×
38Pennsylvania~40K0.90×
39Nevada~10K0.90×
40Ohio~40K0.89×
41Mississippi~10K0.89×
42West Virginia~6K0.89×
43Vermont~2K0.89×
44Louisiana~20K0.88×
45Tennessee~20K0.87×
46Minnesota~20K0.86×
47Colorado~20K0.85×
48New York~70K0.84×
49Washington, District of Columbia~3K0.81×
50Delaware~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Submarine (2010 film), United States
0.81×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Submarine (2010 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Submarine (2010 film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV207.26×
02Moonrise KingdomMovies & TV176.93×
03Sixteen CandlesMovies & TV147.54×
04Jackie BrownMovies & TV109.54×
05Camp RockMovies & TV103.55×
06Punch-Drunk LoveMovies & TV84.33×
07Love ActuallyMovies & TV83.22×
08Mrs. DoubtfireMovies & TV74.99×
09Little Miss SunshineMovies & TV61.95×
10The Goldbergs (TV series)Movies & TV42.12×
11Christian SlaterMovies & TV39.18×
12The HolidayMovies & TV35.28×
13Silver Linings PlaybookMovies & TV34.12×
14Kim CattrallMovies & TV27.63×
15JumanjiMovies & TV22.78×
16Desperate HousewivesMovies & TV20.00×
17FandangoTravel & Leisure17.65×
18Sex and the CityMovies & TV13.14×
19QuikTripShopping9.66×
20Diane KeatonMovies & TV6.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Submarine (2010 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Submarine (2010 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Community OrientationOPEN1.44×
SpiritualityBALANCE1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Submarine (2010 film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.82×
DIY MentalityTHRILL0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Submarine (2010 film) have in United States?

Submarine (2010 film) has an estimated audience of 1,118,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Submarine (2010 film) viewers?

83.8% of Submarine (2010 film) fans are female, 16.2% are male, with an average age of 48.8 years.

03

Which brands do Submarine (2010 film) fans like most?

Submarine (2010 film) fans show strongest brand affinity for Midnight in Paris (207.26×), Moonrise Kingdom (176.93×), and Sixteen Candles (147.54×) over the country average.

04

Where do Submarine (2010 film) fans live in United States?

Submarine (2010 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Submarine (2010 film) fans also like?

Beyond Submarine (2010 film) itself, the audience over-indexes on Moonrise Kingdom (176.93×), Sixteen Candles (147.54×), Love Actually (83.22×), and Mrs. Doubtfire (74.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Submarine (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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