MK Audience in United States
MK has an estimated audience of 4,388,597 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Home construction, Iwi, Elsword, Jumia.
MK fans in United States are concentrated in California, with strong brand affinity for Minnesota. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Home construction, Iwi, with strongest over-indexing on Minnesota (5.5× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country
Demographics of MK fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,388,597 |
Audience persona
The typical MK fan in United States shows strong Travelling tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 615,222 | 1.27× |
| Texas | 540,000 | 1.43× |
| Florida | 318,931 | 1.07× |
| New York | 277,858 | 1.13× |
| Illinois | 168,520 | 1.15× |
| Georgia | 158,427 | 1.17× |
| North Carolina | 150,693 | 1.14× |
| Pennsylvania | 142,858 | 0.97× |
| Ohio | 134,832 | 1× |
| Arizona | 122,048 | 1.36× |
| New Jersey | 120,357 | 1.08× |
| Michigan | 114,956 | 1× |
| Virginia | 105,276 | 0.98× |
| Tennessee | 102,133 | 1.16× |
| Washington | 87,508 | 0.99× |
| Indiana | 84,866 | 1.06× |
| Alabama | 80,329 | 1.31× |
| Maryland | 80,275 | 1.06× |
| Massachusetts | 74,637 | 0.86× |
| South Carolina | 74,102 | 1.12× |
| Missouri | 72,785 | 1.03× |
| Louisiana | 70,300 | 1.24× |
| Colorado | 63,768 | 0.92× |
| Nevada | 62,397 | 1.47× |
| Kentucky | 58,060 | 1.06× |
| Oklahoma | 56,750 | 1.16× |
| Wisconsin | 56,269 | 0.85× |
| Minnesota | 51,196 | 0.81× |
| Mississippi | 49,175 | 1.36× |
| Oregon | 46,922 | 0.93× |
| Arkansas | 41,227 | 1.14× |
| Connecticut | 39,700 | 0.9× |
| Kansas | 36,442 | 1.05× |
| Utah | 36,416 | 0.93× |
| Iowa | 29,921 | 0.83× |
| New Mexico | 28,610 | 1.3× |
| Hawaii | 20,224 | 1.07× |
| Nebraska | 19,419 | 0.88× |
| Idaho | 16,754 | 0.76× |
| West Virginia | 16,680 | 0.82× |
| New Hampshire | 11,321 | 0.65× |
| Rhode Island | 10,932 | 0.78× |
| Washington, District of Columbia | 10,768 | 0.82× |
| Delaware | 10,615 | 0.88× |
| Alaska | 10,231 | 1.09× |
| Maine | 9,781 | 0.62× |
| Montana | 8,686 | 0.71× |
| South Dakota | 6,913 | 0.68× |
| North Dakota | 6,610 | 0.73× |
| Wyoming | 4,294 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 5.5× | Travel & Leisure |
| Home construction | 4.28× | Home & Garden |
| Iwi | 41.67× | |
| Elsword | 27.27× | Games |
| Jumia | 27.34× | Fashion & Accessoires |
| Building envelope | 15.06× | Home & Garden |
| The Streets | 31.36× | Music & Radio |
| Georgia Southern Eagles football | 16.98× | Sports |
| Throne of Glass | 9.39× | Literature |
| JDSU | 3.56× | Business & Career |
| Home equity | 2.12× | Home & Garden |
| Bank account | 2.65× | Business & Career |
| Mackenzie Foy | 7.11× | Fashion & Accessoires |
| Magazine (band) | 5.76× | Music & Radio |
| Justice | 2.48× | Politics & Society |
| Nationality | 1.82× | Politics & Society |
| 3D printing | 2.01× | Technology & Electronics |
| Litter box | 1.57× | Pets & Animals |
| Home staging | 3.28× | Home & Garden |
| Stamp collecting | 2.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.7 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Risk Appetite | THRILL | 1.55 |
| Spirituality | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 11.2% |
| India | 9.1% |
See MK audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for MK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.