Rascasse Audience Intelligence

MK Audience in United States

A data profile of the people who buy, follow and care about MK in United States — modelled from more than twelve digital signal sources. MK has an estimated audience of 1,677,978 people in United States.

#3164among Person in United States#1920in Music & Radio

MK fans in United States are concentrated in California, with strong brand affinity for Eraserhead.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eraserhead, Descendants (2015 film), Anne Hathaway, with strongest over-indexing on Eraserhead (105.28× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MK fan in United States shows strong Travelling tendencies and a notable affinity for Eraserhead.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MK profile in United States.

Audience size
1.7M
in United States
Country rank
#16324
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MK fans

Fig. 02

Gender split

Demographic split for MK audience in United States
MetricValue
Estimated audience size1,677,978
Fig. 04

Worldwide distribution

15.8%

of the worldwide MK audience comes from United States.

Worldwide audience distribution share by country for MK
CountryShare
United States15.8%
Mexico9.7%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MK audience in United States is strongest.

Fig. 05

Top regions by affinity

MK fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.45×
02Nevada~60K1.41×
03Texas~500K1.34×
04Alabama~80K1.31×
05New Mexico~30K1.30×
06Arizona~100K1.29×
07Louisiana~70K1.25×
08California~600K1.20×
09Arkansas~40K1.17×
10Georgia~200K1.14×
11Tennessee~100K1.14×
12South Carolina~70K1.14×
13Oklahoma~60K1.14×
14Alaska~10K1.14×
15New York~300K1.11×
16Hawaii~20K1.11×
17Illinois~200K1.10×
18New Jersey~100K1.10×
19North Carolina~100K1.09×
20Maryland~80K1.06×
21Kentucky~60K1.06×
22Florida~300K1.05×
23Indiana~80K1.04×
24Kansas~40K1.04×
25Missouri~70K1.02×
26Michigan~100K1.00×
27Ohio~100K0.97×
28Virginia~100K0.97×
29Washington~80K0.96×
30Pennsylvania~100K0.95×
31Delaware~10K0.95×
32Nebraska~20K0.93×
33Oregon~50K0.91×
34Utah~40K0.91×
35Connecticut~40K0.90×
36West Virginia~20K0.89×
37Colorado~60K0.88×
38Massachusetts~80K0.87×
39Wisconsin~60K0.85×
40Iowa~30K0.85×
41Rhode Island~10K0.84×
42North Dakota~8K0.84×
43Washington, District of Columbia~10K0.83×
44Minnesota~50K0.82×
45Idaho~20K0.77×
46South Dakota~8K0.76×
47Montana~9K0.75×
48Wyoming~5K0.73×
49New Hampshire~10K0.70×
50Maine~10K0.66×
Fig. 06

Affinity by region

Affinity by region — MK, United States
0.66×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MK audience
#·InterestCategoryAffinity×
01EraserheadMovies & TV105.28×
02CateyeCars & Mobility50.76×
03Descendants (2015 film)Movies & TV47.39×
04BerghainMusic & Radio45.67×
05Disclosure (band)Music & Radio39.19×
06A History of ViolenceMovies & TV34.71×
07Camp RockMovies & TV31.41×
08The Price Is RightMovies & TV29.24×
09Humanoid robotTechnology & Electronics23.75×
10A Beautiful Mind (film)Movies & TV20.00×
11Resident AdvisorMusic & Radio19.62×
12Requiem for a DreamMovies & TV17.62×
13DKNYFashion & Accessoires15.02×
14Anne HathawayMovies & TV13.17×
15The HillsMovies & TV10.05×
16Carl's Jr.Food & Beverages8.73×
17SnowmobileCars & Mobility7.58×
18Wheel of Fortune (U.S. game show)Movies & TV7.14×
19High schoolBusiness & Career4.68×
20Sam's ClubShopping4.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MK audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.59×
SpiritualityBALANCE1.54×
Risk AppetiteTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MK audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
Family OrientationCONSERVATISM0.68×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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