The Price Is Right Audience in United States

The Price Is Right logo

The Price Is Right has an estimated audience of 1,207,168 people in United States. 64.1% are female, 35.9% are male, average age 47.0. Top regions: California, Texas, New York. Top brand affinities: Yvonne Strahovski, Wheel of Fortune (U.S. game show), MK, Deal or No Deal, Flare (magazine).

The average The Price Is Right fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yvonne Strahovski, Wheel of Fortune (U.S. game show), MK, with strongest over-indexing on Yvonne Strahovski (78.16× the country average). Demographically, the The Price Is Right audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Price Is Right fans

Demographic split for The Price Is Right audience in United States
MetricValue
Female64.1%
Male35.9%
Average age47.0
Estimated audience size1,207,168

Audience persona

The typical The Price Is Right fan in United States is more female, around 47.0 years old, with strong Risk Appetite tendencies and a notable affinity for Yvonne Strahovski.

Top regions in United States

Top regions ranked by reach for The Price Is Right in United States
RegionReachAffinity
California127,5370.96×
Texas103,7941×
New York77,9991.16×
Florida69,1250.85×
Ohio47,2771.27×
Pennsylvania46,8931.15×
Illinois41,4271.03×
Georgia38,0591.02×
North Carolina36,3991×
Michigan33,8321.07×
New Jersey32,3931.06×
Tennessee28,3261.17×
Virginia27,9540.95×
Indiana23,9761.09×
Arizona22,0370.89×
Missouri21,6091.11×
South Carolina21,4941.18×
Maryland20,5520.99×
Louisiana20,4201.31×
Washington19,7530.82×
Minnesota19,0821.1×
Massachusetts18,4900.78×
Kentucky18,2481.21×
Alabama18,0521.07×
Wisconsin18,0370.99×
Oklahoma15,4571.15×
Colorado14,0330.74×
Arkansas13,1271.32×
Mississippi12,4881.26×
Iowa12,1211.22×
Connecticut12,0320.99×
Oregon11,5450.83×
Nevada11,3550.97×
Kansas11,0391.16×
Utah10,8941.01×
New Mexico6,5891.09×
West Virginia5,6491×
Idaho5,5920.92×
Nebraska5,3980.89×
Maine5,2921.22×
New Hampshire3,4910.73×
Rhode Island3,3290.87×
South Dakota3,2141.15×
Hawaii2,9590.57×
Montana2,9030.87×
Delaware2,7920.84×
North Dakota2,5091.01×
Washington, District of Columbia2,1710.6×
Vermont1,8240.86×
Alaska1,7260.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Price Is Right audience
BrandAffinityCategory
Yvonne Strahovski78.16×Movies & TV
Wheel of Fortune (U.S. game show)23.71×Movies & TV
MK29.24×Music & Radio
Deal or No Deal54.39×Movies & TV
Flare (magazine)69.2×Fashion & Accessoires
The Jerry Springer Show38.52×Movies & TV
Shawl18.75×Fashion & Accessoires
Paper (magazine)17.24×Fashion & Accessoires
Let's Make a Deal38.17×Movies & TV
Matt Dallas59.75×Movies & TV
Cosmote136.73×Technology & Electronics
Schlager music23.65×Music & Radio
Sia16.14×Music & Radio
Ludwika Paleta38.22×Fashion & Accessoires
Jeopardy!10.26×Movies & TV
S.T.S.31.64×Music & Radio
Highway (2014 Hindi film)20.73×
Atlantis Paradise Island15.71×Travel & Leisure
University of Duhok54.64×Business & Career
Family Feud8.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Price Is Right audience
TraitClusterScore
Risk AppetiteTHRILL1.76
Luxury OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.29
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.21
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for The Price Is Right
CountryShare
United States71.6%
Canada8.9%
United Kingdom3.2%

See The Price Is Right audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Price Is Right have in United States?

The Price Is Right has an estimated audience of 1,207,168 people in United States, concentrated in California and Texas.

What is the gender split and age of The Price Is Right fans?

64.1% of The Price Is Right fans are female, 35.9% are male, with an average age of 47.0 years.

Which brands do The Price Is Right fans like most?

The Price Is Right fans show strongest brand affinity for Yvonne Strahovski (78.16×), Wheel of Fortune (U.S. game show) (23.71×), and MK (29.24×) over the country average.

Where do The Price Is Right fans live in United States?

The Price Is Right fans in United States are most concentrated in California (reach 127,537), Texas (reach 103,794), and New York (reach 77,999). These three regions account for the largest share of the active audience.

What other brands do The Price Is Right fans also like?

Beyond The Price Is Right itself, the audience over-indexes on Wheel of Fortune (U.S. game show) (23.71×), MK (29.24×), Deal or No Deal (54.39×), and Flare (magazine) (69.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Price Is Right. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.