Rascasse Audience Intelligence

The Price Is Right Viewer Demographics in United States

The Price Is Right has an estimated audience of 1.3M people in United States.

#458among TV series in United States
#1566among movies & series in United States#3587in Movies & TV

The average The Price Is Right fan in United States is 47.7 years old, more female, and lives primarily in California.

Its fans are 8.9 years older than the group average of 38.8.

Women make up 64.1% of the fan base, 8.4 percentage points more than the group average.

Compared with the other 4357 objects in TV series, The Price Is Right fans stand out for their interest in Cosmote, Yvonne Strahovski and Flare (magazine).

Most fans live in California, New York, Texas.

Top affinities include Cosmote, Yvonne Strahovski, Flare (magazine), with strongest over-indexing on Cosmote (136.73× the country average).

Demographically, the The Price Is Right audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

The typical The Price Is Right fan in United States is more female, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Cosmote.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
64.1%♀
35.9% male
Age
47.7
average years
Country rank
#20317
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Price Is Right viewers

64.1% are female, 35.9% are male, average age 47.7.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for The Price Is Right audience in United States
MetricValue
Female64.1%
Male35.9%
Average age47.7
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the The Price Is Right audience in United States
Age bracketShare%
16-247%
25-3412%
35-4416%
45-5424%
55+41%
Fig. 04

Worldwide distribution

69.5%

of the worldwide The Price Is Right audience comes from United States.

Worldwide audience distribution share by country for The Price Is Right
CountryShare
United States69.5%
Canada9.9%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Price Is Right fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.31×
02Louisiana~20K1.27×
03Ohio~60K1.24×
04Pennsylvania~60K1.23×
05Arkansas~10K1.23×
06Tennessee~30K1.19×
07Alabama~20K1.19×
08Iowa~10K1.19×
09Missouri~30K1.16×
10South Carolina~20K1.15×
11Kentucky~20K1.15×
12South Dakota~4K1.15×
13Oklahoma~20K1.12×
14New Mexico~9K1.12×
15Maine~6K1.11×
16New York~90K1.10×
17Minnesota~20K1.10×
18Michigan~40K1.09×
19Kansas~10K1.08×
20Indiana~30K1.06×
21Wisconsin~20K1.05×
22West Virginia~7K1.04×
23North Dakota~3K1.04×
24Maryland~20K1.02×
25Illinois~50K1.01×
26New Jersey~40K1.01×
27Connecticut~10K1.01×
28Nebraska~7K0.98×
29Georgia~40K0.97×
30Delaware~4K0.97×
31North Carolina~40K0.96×
32Texas~80K0.95×
33Utah~10K0.95×
34California~100K0.94×
35Idaho~7K0.93×
36Vermont~2K0.93×
37Virginia~30K0.92×
38Arizona~30K0.92×
39Nevada~10K0.92×
40Montana~4K0.89×
41Oregon~10K0.88×
42Florida~70K0.86×
43Rhode Island~4K0.86×
44Wyoming~2K0.86×
45New Hampshire~4K0.83×
46Alaska~2K0.83×
47Massachusetts~20K0.81×
48Washington~20K0.80×
49Colorado~20K0.71×
50Hawaii~4K0.69×
Fig. 06

Affinity by region

Affinity by region — The Price Is Right, United States
0.69×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Price Is Right audience vs. the country average
#·InterestCategoryAffinity×
01CosmoteTechnology & Electronics136.73×
02Yvonne StrahovskiMovies & TV78.16×
03Flare (magazine)Fashion & Accessoires69.20×
04Matt DallasMovies & TV59.75×
05University of DuhokBusiness & Career54.64×
06Deal or No DealMovies & TV54.39×
07The Jerry Springer ShowMovies & TV38.52×
08Ludwika PaletaFashion & Accessoires38.22×
09Let's Make a DealMovies & TV38.17×
10MKMusic & Radio29.24×
11Wheel of Fortune (U.S. game show)Movies & TV23.71×
12Schlager musicMusic & Radio23.65×
13Highway (2014 Hindi film)Movie / TV Show / Series20.73×
14In the Heat of the Night (TV series)Movies & TV20.28×
15ShawlFashion & Accessoires18.75×
16Paper (magazine)Fashion & Accessoires17.24×
17SiaMusic & Radio16.14×
18Atlantis Paradise IslandTravel & Leisure15.71×
19Jeopardy!Movies & TV10.26×
20Family FeudMovies & TV8.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Price Is Right audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Price Is Right audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Healthy LifestyleBALANCE1.58×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Price Is Right audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.98×
Urban LifestyleOPEN1.09×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Price Is Right over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-price-is-right-56651” · Methodology