Rascasse Audience Intelligence

The Price Is Right Audience in United States

A data profile of the people who buy, follow and care about The Price Is Right in United States — modelled from more than twelve digital signal sources. The Price Is Right has an estimated audience of 1,212,295 people in United States.

#397among TV series in United States#1493among Movie / TV Show / Series in United States#3602in Movies & TV

The average The Price Is Right fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yvonne Strahovski, Wheel of Fortune (U.S. game show), Deal or No Deal, with strongest over-indexing on Yvonne Strahovski (78.16× the country average).

Demographically, the The Price Is Right audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Price Is Right fan in United States is more female, around 47.0 years old, with strong Spirituality tendencies and a notable affinity for Yvonne Strahovski.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Price Is Right profile in United States.

Audience size
1.2M
in United States
Gender
64.1%♀
35.9% male
Age
47.0
average years
Country rank
#20738
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Price Is Right viewers

64.1% are female, 35.9% are male, average age 47.0.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for The Price Is Right audience in United States
MetricValue
Female64.1%
Male35.9%
Average age47.0
Estimated audience size1,212,295
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the The Price Is Right audience in United States
Age bracketShare%
16-197%
20-2912%
30-3916%
40-4924%
50+41%
Fig. 04

Worldwide distribution

70.1%

of the worldwide The Price Is Right audience comes from United States.

Worldwide audience distribution share by country for The Price Is Right
CountryShare
United States70.1%
Canada9.6%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Price Is Right audience in United States is strongest.

Fig. 05

Top regions by affinity

The Price Is Right fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.31×
02Louisiana~20K1.27×
03Ohio~50K1.24×
04Pennsylvania~50K1.23×
05Arkansas~10K1.23×
06Tennessee~30K1.19×
07Alabama~20K1.19×
08Iowa~10K1.19×
09Missouri~20K1.16×
10South Carolina~20K1.15×
11Kentucky~20K1.15×
12South Dakota~3K1.15×
13Oklahoma~20K1.12×
14New Mexico~7K1.12×
15Maine~5K1.11×
16New York~70K1.10×
17Minnesota~20K1.10×
18Michigan~30K1.09×
19Kansas~10K1.08×
20Indiana~20K1.06×
21Wisconsin~20K1.05×
22West Virginia~6K1.04×
23North Dakota~3K1.04×
24Maryland~20K1.02×
25Illinois~40K1.01×
26New Jersey~30K1.01×
27Connecticut~10K1.01×
28Nebraska~6K0.98×
29Georgia~40K0.97×
30Delaware~3K0.97×
31North Carolina~30K0.96×
32Texas~100K0.95×
33Utah~10K0.95×
34California~100K0.94×
35Idaho~6K0.93×
36Vermont~2K0.93×
37Virginia~30K0.92×
38Arizona~20K0.92×
39Nevada~10K0.92×
40Montana~3K0.89×
41Oregon~10K0.88×
42Florida~70K0.86×
43Rhode Island~3K0.86×
44New Hampshire~4K0.83×
45Alaska~2K0.83×
46Massachusetts~20K0.81×
47Washington~20K0.80×
48Colorado~10K0.71×
49Hawaii~4K0.69×
50Washington, District of Columbia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — The Price Is Right, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Price Is Right audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Price Is Right audience
#·InterestCategoryAffinity×
01CosmoteTechnology & Electronics136.73×
02Yvonne StrahovskiMovies & TV78.16×
03Flare (magazine)Fashion & Accessoires69.20×
04Matt DallasMovies & TV59.75×
05University of DuhokBusiness & Career54.64×
06Deal or No DealMovies & TV54.39×
07The Jerry Springer ShowMovies & TV38.52×
08Ludwika PaletaFashion & Accessoires38.22×
09Let's Make a DealMovies & TV38.17×
10S.T.S.Music & Radio31.64×
11MKMusic & Radio29.24×
12Wheel of Fortune (U.S. game show)Movies & TV23.71×
13Schlager musicMusic & Radio23.65×
14Highway (2014 Hindi film)Movie / TV Show / Series20.73×
15ShawlFashion & Accessoires18.75×
16Paper (magazine)Fashion & Accessoires17.24×
17SiaMusic & Radio16.14×
18Atlantis Paradise IslandTravel & Leisure15.71×
19Jeopardy!Movies & TV10.26×
20Family FeudMovies & TV8.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Price Is Right audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Price Is Right audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Healthy LifestyleBALANCE1.58×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Price Is Right audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.98×
Urban LifestyleOPEN1.09×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Price Is Right have in United States?

The Price Is Right has an estimated audience of 1,212,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Price Is Right viewers?

64.1% of The Price Is Right fans are female, 35.9% are male, with an average age of 47.0 years.

03

Which brands do The Price Is Right fans like most?

The Price Is Right fans show strongest brand affinity for Yvonne Strahovski (78.16×), Wheel of Fortune (U.S. game show) (23.71×), and Deal or No Deal (54.39×) over the country average.

04

Where do The Price Is Right fans live in United States?

The Price Is Right fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Price Is Right fans also like?

Beyond The Price Is Right itself, the audience over-indexes on Wheel of Fortune (U.S. game show) (23.71×), Deal or No Deal (54.39×), Flare (magazine) (69.2×), and The Jerry Springer Show (38.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Price Is Right audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Price Is Right. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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