Paper (magazine) Audience in United States

Paper (magazine) logo

Paper (magazine) has an estimated audience of 3,405,961 people in United States. 62.3% are female, 37.7% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Dazed & Confused (magazine), Google Maps, Capital One, Catherine Zeta-Jones, Indeed.com.

The average Paper (magazine) fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dazed & Confused (magazine), Google Maps, Capital One, with strongest over-indexing on Dazed & Confused (magazine) (36.67× the country average). Demographically, the Paper (magazine) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Paper (magazine) fans

Demographic split for Paper (magazine) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age34.9
Estimated audience size3,405,961

Audience persona

The typical Paper (magazine) fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dazed & Confused (magazine).

Top regions in United States

Top regions ranked by reach for Paper (magazine) in United States
RegionReachAffinity
California501,0081.34×
Texas362,1371.24×
Florida243,6641.06×
New York225,7531.19×
Georgia121,5511.16×
Pennsylvania119,3551.04×
Illinois115,4321.02×
North Carolina107,0731.04×
Ohio100,7690.96×
Virginia100,3401.21×
New Jersey94,2831.09×
Michigan84,0010.94×
Washington79,6521.17×
Massachusetts74,3141.11×
Arizona70,6691.02×
Tennessee69,0741.01×
Indiana66,0271.06×
Maryland63,8951.09×
Missouri54,9931×
South Carolina50,4190.98×
Alabama47,2860.99×
Louisiana46,1811.05×
Colorado45,4480.85×
Minnesota45,2240.93×
Wisconsin45,0460.88×
Kentucky44,0551.03×
Mississippi43,3181.54×
Nevada41,8511.27×
Oregon41,0911.05×
Oklahoma38,8081.03×
Connecticut32,4710.95×
Utah30,9711.02×
Arkansas28,4241.01×
Kansas25,8490.96×
Iowa25,1670.9×
New Mexico19,3881.14×
West Virginia16,5801.05×
Nebraska16,4910.97×
Idaho14,7830.87×
Hawaii14,5751×
New Hampshire10,9050.81×
Washington, District of Columbia10,6911.04×
Maine10,2060.84×
Rhode Island9,8940.91×
Delaware7,3730.78×
Montana6,6650.71×
South Dakota6,4550.82×
North Dakota5,9270.85×
Alaska5,6200.77×
Vermont4,2280.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paper (magazine) audience
BrandAffinityCategory
Dazed & Confused (magazine)36.67×Fashion & Accessoires
Google Maps6.39×Internet & Social Media
Capital One5.66×Business & Career
Catherine Zeta-Jones15.6×Movies & TV
Indeed.com5.49×Business & Career
Tennis Warehouse33.83×Shopping
Beetlejuice5.78×Movies & TV
Kia Sportage24.47×Cars & Mobility
Jaden Smith20.16×Movies & TV
Google News6.52×News
Diane Keaton6.52×Movies & TV
Michael Douglas14.4×Movies & TV
Nicole Kidman9.35×Movies & TV
ICloud9.19×Technology & Electronics
Kendra Scott10.21×Fashion & Accessoires
DeviantArt6.69×Internet & Social Media
Khan Academy7.62×Business & Career
Bruce Willis6.55×Movies & TV
Charli XCX11.87×Music & Radio
Aaron Rodgers5.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paper (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Early Adopter MentalityPOWER1.29
Social Media UsageJOY1.27
Urban LifestyleOPEN1.24
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Paper (magazine)
CountryShare
United States29.7%
India10.2%
France9.7%

See Paper (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Paper (magazine) have in United States?

Paper (magazine) has an estimated audience of 3,405,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Paper (magazine) fans?

62.3% of Paper (magazine) fans are female, 37.7% are male, with an average age of 34.9 years.

Which brands do Paper (magazine) fans like most?

Paper (magazine) fans show strongest brand affinity for Dazed & Confused (magazine) (36.67×), Google Maps (6.39×), and Capital One (5.66×) over the country average.

Where do Paper (magazine) fans live in United States?

Paper (magazine) fans in United States are most concentrated in California (reach 501,008), Texas (reach 362,137), and Florida (reach 243,664). These three regions account for the largest share of the active audience.

What other brands do Paper (magazine) fans also like?

Beyond Paper (magazine) itself, the audience over-indexes on Google Maps (6.39×), Capital One (5.66×), Catherine Zeta-Jones (15.6×), and Indeed.com (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.