Rascasse Audience Intelligence

Paper (magazine) Audience Demographics in United States

Paper (magazine) has an estimated audience of 3.4M people in United States.

#251among websites & media in United States
#446in Fashion & Accessoires

The average Paper (magazine) fan in United States is 35.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include The Price Is Right, Miyamoto Musashi, Jenny Slate, with strongest over-indexing on The Price Is Right (17.24× the country average).

Demographically, the Paper (magazine) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

The typical Paper (magazine) fan in United States is more female, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Price Is Right.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
62.3%♀
37.7% male
Age
35.6
average years
Country rank
#9099
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Paper (magazine)

62.3% are female, 37.7% are male, average age 35.6.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Paper (magazine) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age35.6
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Paper (magazine) audience in United States
Age bracketShare%
16-2428%
25-3425%
35-4420%
45-5416%
55+12%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Paper (magazine) audience comes from United States.

Worldwide audience distribution share by country for Paper (magazine)
CountryShare
United States29.5%
India10.3%
France10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paper (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.46×
02California~500K1.30×
03Texas~300K1.18×
04Kentucky~50K1.18×
05Nevada~40K1.14×
06Georgia~100K1.13×
07Virginia~100K1.13×
08Indiana~80K1.11×
09New York~200K1.08×
10New Jersey~100K1.08×
11Louisiana~50K1.07×
12Oklahoma~40K1.07×
13Washington~80K1.06×
14Pennsylvania~100K1.05×
15South Carolina~60K1.05×
16Alabama~50K1.05×
17Illinois~100K1.04×
18North Carolina~100K1.04×
19New Mexico~20K1.04×
20West Virginia~20K1.04×
21Hawaii~20K1.04×
22Massachusetts~70K1.03×
23Arkansas~30K1.03×
24Missouri~60K1.02×
25Maryland~60K1.02×
26Arizona~80K1.01×
27Utah~30K1.01×
28Kansas~30K1.01×
29Oregon~40K1.00×
30North Dakota~8K0.99×
31Ohio~100K0.98×
32Connecticut~40K0.97×
33Nebraska~20K0.97×
34South Dakota~9K0.97×
35Michigan~100K0.96×
36Florida~200K0.94×
37Rhode Island~10K0.94×
38Tennessee~70K0.92×
39Wisconsin~60K0.91×
40Minnesota~50K0.91×
41Iowa~30K0.91×
42Alaska~7K0.91×
43Idaho~20K0.90×
44Delaware~9K0.90×
45Washington, District of Columbia~6K0.90×
46Maine~10K0.85×
47New Hampshire~10K0.83×
48Colorado~50K0.82×
49Montana~9K0.82×
50Vermont~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Paper (magazine), United States
0.80×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paper (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01The Price Is RightMovies & TV17.24×
02Miyamoto MusashiPolitics & Society13.52×
03Jenny SlateMovies & TV9.39×
04Charli XCXMusic & Radio8.46×
05Crown RoyalFood & Beverages7.78×
06Sam RockwellMovies & TV7.67×
07Wheel of Fortune (U.S. game show)Movies & TV3.63×
08Thursday Night FootballSports3.58×
09Monday Night FootballSports3.44×
10Curly HairBeauty & Wellness3.41×
11TMZInternet & Social Media3.02×
12PhilanthropyArts & Culture2.43×
13NASDAQBusiness & Career2.39×
14ShampooBeauty & Wellness2.32×
15RedditInternet & Social Media2.22×
16Taylor SwiftMusic & Radio1.76×
17SubwayFood & Beverages1.75×
18IKEAHome & Garden1.73×
19Trader Joe'sShopping1.62×
20McDonald'sFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paper (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paper (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
IndulgenceJOY1.34×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paper (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Family OrientationCONSERVATISM0.80×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

See Paper (magazine) audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Paper (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/paper-magazine-11077” · Methodology