Rascasse Audience Intelligence

Paper (magazine) Audience Demographics in Germany

Paper (magazine) has an estimated audience of 192K people in Germany.

#777among websites & media in Germany
#1007in Fashion & Accessoires

The average Paper (magazine) fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Zuhair Murad, Zooey Deschanel, Helmut Newton, with strongest over-indexing on Zuhair Murad (100.76× the country average).

Demographically, the Paper (magazine) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Paper (magazine) fan in Germany is more female, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zuhair Murad.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
192K
in Germany
Gender
68.5%♀
31.5% male
Age
34.0
average years
Country rank
#23082
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Paper (magazine)

68.5% are female, 31.5% are male, average age 34.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Paper (magazine) audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age34.0
Estimated audience size192K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Paper (magazine) audience in Germany
Age bracketShare%
16-2431%
25-3426%
35-4420%
45-5414%
55+9%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Paper (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Paper (magazine)
CountryShare
United States29.5%
India10.3%
France10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paper (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.45×
02Hessen~20K1.38×
03Hamburg~5K1.23×
04Bremen~2K1.13×
05Saarland~2K1.02×
06Baden-Württemberg~30K1.01×
07Rheinland-Pfalz~9K0.96×
08Sachsen~9K0.96×
09Bayern~30K0.95×
10Nordrhein-Westfalen~40K0.94×
11Thüringen~4K0.88×
12Niedersachsen~20K0.87×
13Mecklenburg-Vorpommern~3K0.84×
14Brandenburg~5K0.83×
15Schleswig-Holstein~5K0.82×
16Sachsen-Anhalt~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Paper (magazine), Germany
0.82×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paper (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Zuhair MuradFashion & Accessoires100.76×
02Zooey DeschanelMovies & TV53.76×
03Helmut NewtonArts & Culture47.62×
04Water purificationFood & Beverages43.83×
05PitchforkMusic & Radio39.83×
06DJ KhaledMusic & Radio39.39×
07Splash FestivalMusic & Radio31.67×
08Betty BarclayFashion & Accessoires27.54×
09NMEMusic & Radio24.55×
10Jonah HillMovies & TV24.16×
11Jessica ChastainMovies & TV20.97×
12Jaden SmithMovies & TV20.79×
13Jay-ZMusic & Radio19.67×
14Superdry.Fashion & Accessoires19.12×
15Marc JacobsFashion & Accessoires16.67×
16Lee (jeans)Fashion & Accessoires16.46×
17Nicki MinajMusic & Radio13.25×
18G-Star RawFashion & Accessoires10.77×
19HighsnobietyFashion & Accessoires10.00×
20Levi Strauss & Co.Fashion & Accessoires7.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paper (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paper (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.35×
Luxury OrientationPREMIUM1.46×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paper (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
DIY MentalityTHRILL0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in Germany

See Paper (magazine) audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Paper (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/paper-magazine-11077” · Methodology