Rascasse Audience Intelligence

Paper (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Paper (magazine) in Germany — modelled from more than twelve digital signal sources. Paper (magazine) has an estimated audience of 192,440 people in Germany.

#775among Website / Newspaper / Magazine in Germany#1008in Fashion & Accessoires

The average Paper (magazine) fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zooey Deschanel, Water purification, Helmut Newton, with strongest over-indexing on Zooey Deschanel (53.76× the country average).

Demographically, the Paper (magazine) audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paper (magazine) fan in Germany is more female, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zooey Deschanel.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Paper (magazine) profile in Germany.

Audience size
192K
in Germany
Gender
68.5%♀
31.5% male
Age
33.3
average years
Country rank
#23206
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Paper (magazine)

68.5% are female, 31.5% are male, average age 33.3.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Paper (magazine) audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age33.3
Estimated audience size192,440
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Paper (magazine) audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Paper (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Paper (magazine)
CountryShare
United States29.5%
India10.3%
France10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paper (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.45×
02Hessen~20K1.38×
03Hamburg~5K1.23×
04Bremen~2K1.13×
05Saarland~2K1.02×
06Baden-Württemberg~30K1.01×
07Rheinland-Pfalz~9K0.96×
08Sachsen~9K0.96×
09Bayern~30K0.95×
10Nordrhein-Westfalen~40K0.94×
11Thüringen~4K0.88×
12Niedersachsen~20K0.87×
13Mecklenburg-Vorpommern~3K0.84×
14Brandenburg~5K0.83×
15Schleswig-Holstein~6K0.82×
16Sachsen-Anhalt~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Paper (magazine), Germany
0.82×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper (magazine) audience
#·InterestCategoryAffinity×
01Zuhair MuradFashion & Accessoires100.76×
02Zooey DeschanelMovies & TV53.76×
03Helmut NewtonArts & Culture47.62×
04Water purificationFood & Beverages43.83×
05PitchforkMusic & Radio39.83×
06DJ KhaledMusic & Radio39.39×
07Splash FestivalMusic & Radio31.67×
08Betty BarclayFashion & Accessoires27.54×
09NMEMusic & Radio24.55×
10Jonah HillMovies & TV24.16×
11Jessica ChastainMovies & TV20.97×
12Jaden SmithMovies & TV20.79×
13Jay-ZMusic & Radio19.67×
14Superdry.Fashion & Accessoires19.12×
15Marc JacobsFashion & Accessoires16.67×
16Lee (jeans)Fashion & Accessoires16.46×
17Nicki MinajMusic & Radio13.25×
18G-Star RawFashion & Accessoires10.77×
19HighsnobietyFashion & Accessoires10.00×
20Levi Strauss & Co.Fashion & Accessoires7.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper (magazine) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.35×
Luxury OrientationPREMIUM1.46×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper (magazine) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
DIY MentalityTHRILL0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paper (magazine) have in Germany?

Paper (magazine) has an estimated audience of 192,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paper (magazine) fans?

68.5% of Paper (magazine) fans are female, 31.5% are male, with an average age of 33.3 years.

03

Which brands do Paper (magazine) fans like most?

Paper (magazine) fans show strongest brand affinity for Zooey Deschanel (53.76×), Water purification (43.83×), and Helmut Newton (47.62×) over the country average.

04

Where do Paper (magazine) fans live in Germany?

Paper (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Paper (magazine) fans also like?

Beyond Paper (magazine) itself, the audience over-indexes on Water purification (43.83×), Helmut Newton (47.62×), Pitchfork (39.83×), and Jaden Smith (20.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Paper (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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