NME Audience in Germany
NME has an estimated audience of 271,247 people in Germany. 40.3% are female, 59.7% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rhianna (singer), Michael B. Jordan, Jaden Smith, Ticketmaster, Reddit.
The average NME fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rhianna (singer), Michael B. Jordan, Jaden Smith, with strongest over-indexing on Rhianna (singer) (33.47× the country average). Demographically, the NME audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of NME fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 34.0 |
| Estimated audience size | 271,247 |
Audience persona
The typical NME fan in Germany is more male, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Rhianna (singer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,378 | 1.32× |
| Bayern | 40,254 | 0.92× |
| Baden-Württemberg | 38,473 | 1.04× |
| Berlin | 35,531 | 2.93× |
| Hessen | 32,932 | 1.59× |
| Niedersachsen | 22,350 | 0.85× |
| Sachsen | 15,420 | 1.16× |
| Rheinland-Pfalz | 8,965 | 0.66× |
| Schleswig-Holstein | 8,095 | 0.83× |
| Hamburg | 7,677 | 1.25× |
| Brandenburg | 6,867 | 0.82× |
| Sachsen-Anhalt | 3,341 | 0.48× |
| Thüringen | 2,543 | 0.37× |
| Bremen | 2,306 | 0.99× |
| Mecklenburg-Vorpommern | 1,917 | 0.37× |
| Saarland | 1,397 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 33.47× | Music & Radio |
| Michael B. Jordan | 37.38× | Movies & TV |
| Jaden Smith | 41.33× | Movies & TV |
| Ticketmaster | 15.05× | Travel & Leisure |
| 7.38× | Internet & Social Media | |
| Obstacle racing | 28.32× | Cars & Mobility |
| Water quality | 28.87× | Home & Garden |
| Pitchfork | 38.44× | Music & Radio |
| Gender identity | 32.28× | Politics & Society |
| Job interview | 7.06× | Business & Career |
| Jesse Williams | 34.06× | Movies & TV |
| Warren Buffett | 13.69× | Business & Career |
| Germany | 2.27× | Travel & Leisure |
| Eventim | 5.99× | Travel & Leisure |
| Hermès | 3.79× | Fashion & Accessoires |
| Yoga pants | 8.3× | Fashion & Accessoires |
| Men's Fitness | 4.38× | Sports |
| Politics and social issues | 2.49× | Politics & Society |
| Ariana Grande | 6.69× | Music & Radio |
| Moulin Rouge! | 12.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Sports Activity | POWER | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 24.3% |
| Italy | 6.2% |
See NME audiences in other countries
More Music & Radio audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does NME have in Germany?
NME has an estimated audience of 271,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NME fans?
40.3% of NME fans are female, 59.7% are male, with an average age of 34.0 years.
Which brands do NME fans like most?
NME fans show strongest brand affinity for Rhianna (singer) (33.47×), Michael B. Jordan (37.38×), and Jaden Smith (41.33×) over the country average.
Where do NME fans live in Germany?
NME fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,378), Bayern (reach 40,254), and Baden-Württemberg (reach 38,473). These three regions account for the largest share of the active audience.
What other brands do NME fans also like?
Beyond NME itself, the audience over-indexes on Michael B. Jordan (37.38×), Jaden Smith (41.33×), Ticketmaster (15.05×), and Reddit (7.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NME. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.