NME Audience in Germany
A data profile of the people who buy, follow and care about NME in Germany — modelled from more than twelve digital signal sources. NME has an estimated audience of 272,126 people in Germany.
The average NME fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rhianna (singer), Jaden Smith, Michael B. Jordan, with strongest over-indexing on Rhianna (singer) (33.47× the country average).
Demographically, the NME audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NME fan in Germany is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhianna (singer).
At a glance
The key figures that characterise the NME profile in Germany.
Search interest · 12-month trend
Audience demographics of NME
40.3% are female, 59.7% are male, average age 34.0.
Gender split
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 34.0 |
| Estimated audience size | 272,126 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide NME audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 23.9% |
| Italy | 6.1% |
Geography
Where the NME audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.66× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.53× | |
| 03 | Hessen | ~30K | 1.44× | |
| 04 | Hamburg | ~7K | 1.15× | |
| 05 | Sachsen | ~10K | 1.08× | |
| 06 | Bremen | ~2K | 1.05× | |
| 07 | Bayern | ~40K | 1.01× | |
| 08 | Baden-Württemberg | ~40K | 1.01× | |
| 09 | Niedersachsen | ~20K | 0.89× | |
| 10 | Brandenburg | ~7K | 0.88× | |
| 11 | Schleswig-Holstein | ~8K | 0.87× | |
| 12 | Saarland | ~3K | 0.86× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.81× | |
| 14 | Sachsen-Anhalt | ~6K | 0.79× | |
| 15 | Thüringen | ~5K | 0.79× | |
| 16 | Rheinland-Pfalz | ~10K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NME audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jaden Smith | Movies & TV | 41.33× | ||
| 02 | Pitchfork | Music & Radio | 38.44× | ||
| 03 | Michael B. Jordan | Movies & TV | 37.38× | ||
| 04 | Jesse Williams | Movies & TV | 34.06× | ||
| 05 | Rhianna (singer) | Music & Radio | 33.47× | ||
| 06 | Gender identity | Politics & Society | 32.28× | ||
| 07 | Water quality | Home & Garden | 28.87× | ||
| 08 | Obstacle racing | Cars & Mobility | 28.32× | ||
| 09 | Ticketmaster | Travel & Leisure | 15.05× | ||
| 10 | Warren Buffett | Business & Career | 13.69× | ||
| 11 | Textile printing | Fashion & Accessoires | 12.99× | ||
| 12 | Moulin Rouge! | Movies & TV | 12.26× | ||
| 13 | Yoga pants | Fashion & Accessoires | 8.30× | ||
| 14 | Internet & Social Media | 7.38× | |||
| 15 | Job interview | Business & Career | 7.06× | ||
| 16 | Ariana Grande | Music & Radio | 6.69× | ||
| 17 | Men's Fitness | Sports | 4.38× | ||
| 18 | Hermès | Fashion & Accessoires | 3.79× | ||
| 19 | Politics and social issues | Politics & Society | 2.49× | ||
| 20 | Germany | Travel & Leisure | 2.27× |
Personality of the NME audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.03× | |
| Community Orientation | OPEN | 2.22× | |
| Social Media Usage | JOY | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Mindfulness | BALANCE | 0.98× | |
| Individualism | JOY | 1.03× |
Frequently asked questions
How many fans does NME have in Germany?
NME has an estimated audience of 272,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NME fans?
40.3% of NME fans are female, 59.7% are male, with an average age of 34.0 years.
Which brands do NME fans like most?
NME fans show strongest brand affinity for Rhianna (singer) (33.47×), Jaden Smith (41.33×), and Michael B. Jordan (37.38×) over the country average.
Where do NME fans live in Germany?
NME fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do NME fans also like?
Beyond NME itself, the audience over-indexes on Jaden Smith (41.33×), Michael B. Jordan (37.38×), Ticketmaster (15.05×), and Reddit (7.38×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in Germany
See NME audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NME. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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