Textile printing Audience in Germany
Textile printing has an estimated audience of 849,133 people in Germany. 47.8% are female, 52.2% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Jeremy Wade, Saving, HODINKEE.
The average Textile printing fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Jeremy Wade, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the Textile printing audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Textile printing fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.3 |
| Estimated audience size | 849,133 |
Audience persona
The typical Textile printing fan in Germany is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,349 | 0.99× |
| Bayern | 128,563 | 0.94× |
| Baden-Württemberg | 127,138 | 1.1× |
| Niedersachsen | 77,218 | 0.94× |
| Hessen | 72,164 | 1.12× |
| Berlin | 57,084 | 1.5× |
| Rheinland-Pfalz | 43,477 | 1.02× |
| Sachsen | 36,355 | 0.87× |
| Schleswig-Holstein | 32,267 | 1.06× |
| Brandenburg | 26,379 | 1× |
| Hamburg | 23,094 | 1.2× |
| Thüringen | 20,658 | 0.95× |
| Sachsen-Anhalt | 19,503 | 0.89× |
| Mecklenburg-Vorpommern | 11,736 | 0.72× |
| Saarland | 7,506 | 0.72× |
| Bremen | 7,046 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Gil Ofarim | 2.01× | Music & Radio |
| Jeremy Wade | 13.34× | Literature |
| Saving | 1.77× | Business & Career |
| HODINKEE | 12.9× | Fashion & Accessoires |
| Urban Outfitters | 1.64× | Shopping |
| Efficiency | 10.11× | Business & Career |
| Urban horticulture | 1.52× | Home & Garden |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Time (magazine) | 1.56× | News |
| Figure painting (hobby) | 2.86× | Arts & Culture |
| Insulin index | 9.75× | Health |
| Information sensitivity | 3.48× | Technology & Electronics |
| Stucco | 1.65× | Home & Garden |
| Headhunters (film) | 2.76× | Movies & TV |
| James Whale | 13.34× | Movies & TV |
| Vocal harmony | 3.71× | Music & Radio |
| Huck (magazine) | 4.73× | Internet & Social Media |
| Caprivi Strip | 4.65× | |
| Cloppenburg | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Convenience Orientation | PREMIUM | 1.53 |
| DIY Mentality | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Germany | 10.0% |
| Netherlands | 5.7% |
See Textile printing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Textile printing have in Germany?
Textile printing has an estimated audience of 849,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Textile printing fans?
47.8% of Textile printing fans are female, 52.2% are male, with an average age of 41.3 years.
Which brands do Textile printing fans like most?
Textile printing fans show strongest brand affinity for Progressive rock (4.39×), Gil Ofarim (2.01×), and Jeremy Wade (13.34×) over the country average.
Where do Textile printing fans live in Germany?
Textile printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,349), Bayern (reach 128,563), and Baden-Württemberg (reach 127,138). These three regions account for the largest share of the active audience.
What other brands do Textile printing fans also like?
Beyond Textile printing itself, the audience over-indexes on Gil Ofarim (2.01×), Jeremy Wade (13.34×), Saving (1.77×), and HODINKEE (12.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Textile printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.