Rascasse Audience Intelligence

Textile printing Audience in Germany

A data profile of the people who buy, follow and care about Textile printing in Germany — modelled from more than twelve digital signal sources. Textile printing has an estimated audience of 849,133 people in Germany.

#3478among Topic in Germany#407in Fashion & Accessoires

The average Textile printing fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Web server, Bob Ross, My Name Necklace, with strongest over-indexing on Web server (8.04× the country average).

Demographically, the Textile printing audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Textile printing fan in Germany is balanced, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Web server.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textile printing profile in Germany.

Audience size
849K
in Germany
Gender
47.8%♀
52.2% male
Age
41.3
average years
Country rank
#7493
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Textile printing fans

47.8% are female, 52.2% are male, average age 41.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Textile printing audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age41.3
Estimated audience size849,133
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Textile printing audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3923%
40-4928%
50+20%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Textile printing audience comes from Germany.

Worldwide audience distribution share by country for Textile printing
CountryShare
United States28.1%
Germany10.0%
Netherlands5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textile printing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Textile printing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.47×
02Hamburg~20K1.17×
03Sachsen-Anhalt~20K1.13×
04Hessen~70K1.08×
05Bremen~8K1.07×
06Baden-Württemberg~100K1.04×
07Schleswig-Holstein~30K1.02×
08Rheinland-Pfalz~40K1.00×
09Brandenburg~30K1.00×
10Nordrhein-Westfalen~200K0.95×
11Bayern~100K0.95×
12Thüringen~20K0.94×
13Saarland~10K0.93×
14Niedersachsen~70K0.91×
15Sachsen~40K0.86×
16Mecklenburg-Vorpommern~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Textile printing, Germany
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textile printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textile printing audience
#·InterestCategoryAffinity×
01SizzixHome & Garden21.31×
02Bob RossMovies & TV14.12×
03NMEMusic & Radio12.99×
04My Name NecklaceFashion & Accessoires10.69×
05Web serverTechnology & Electronics8.04×
06Print on demandHome & Garden6.00×
07Textile industryFashion & Accessoires3.70×
08Bedroom furnitureHome & Garden3.12×
09Shih TzuPets & Animals3.00×
10Black catPets & Animals2.93×
11Sewing machineHome & Garden2.93×
12Tour de FranceSports2.88×
13Yorkshire TerrierPets & Animals2.86×
14Sex and the CityMovies & TV2.80×
15British ShorthairPets & Animals2.69×
16Labrador RetrieverPets & Animals2.68×
17French BulldogPets & Animals2.57×
18Siberian HuskyPets & Animals2.51×
19CHIO AachenSports2.49×
20Aral AGCars & Mobility2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textile printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textile printing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
IndulgenceJOY1.43×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textile printing audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.78×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Textile printing have in Germany?

Textile printing has an estimated audience of 849,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Textile printing fans?

47.8% of Textile printing fans are female, 52.2% are male, with an average age of 41.3 years.

03

Which brands do Textile printing fans like most?

Textile printing fans show strongest brand affinity for Web server (8.04×), Bob Ross (14.12×), and My Name Necklace (10.69×) over the country average.

04

Where do Textile printing fans live in Germany?

Textile printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Textile printing fans also like?

Beyond Textile printing itself, the audience over-indexes on Bob Ross (14.12×), My Name Necklace (10.69×), Labrador Retriever (2.68×), and NME (12.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Textile printing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Textile printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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