Rascasse Audience Intelligence

My Name Necklace Audience in Germany

A data profile of the people who buy, follow and care about My Name Necklace in Germany — modelled from more than twelve digital signal sources. My Name Necklace has an estimated audience of 776,594 people in Germany.

#3659among Topic in Germany#423in Fashion & Accessoires

The average My Name Necklace fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gold-filled jewelry, Quilting, Textile printing, with strongest over-indexing on Gold-filled jewelry (17.45× the country average).

Demographically, the My Name Necklace audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical My Name Necklace fan in Germany is more female, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Gold-filled jewelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Name Necklace profile in Germany.

Audience size
777K
in Germany
Gender
76.2%♀
23.8% male
Age
36.7
average years
Country rank
#8100
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Name Necklace fans

76.2% are female, 23.8% are male, average age 36.7.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for My Name Necklace audience in Germany
MetricValue
Female76.2%
Male23.8%
Average age36.7
Estimated audience size776,594
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the My Name Necklace audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

10.2%

of the worldwide My Name Necklace audience comes from Germany.

Worldwide audience distribution share by country for My Name Necklace
CountryShare
United States19.3%
Germany10.2%
France9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Name Necklace audience in Germany is strongest.

Fig. 05

Top regions by affinity

My Name Necklace fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.35×
02Brandenburg~30K1.14×
03Rheinland-Pfalz~40K1.08×
04Schleswig-Holstein~30K1.08×
05Hamburg~20K1.07×
06Sachsen~40K1.03×
07Sachsen-Anhalt~20K1.02×
08Mecklenburg-Vorpommern~10K1.01×
09Saarland~10K1.00×
10Berlin~30K0.97×
11Hessen~50K0.91×
12Niedersachsen~70K0.90×
13Baden-Württemberg~90K0.87×
14Bayern~100K0.85×
15Nordrhein-Westfalen~100K0.82×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — My Name Necklace, Germany
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Name Necklace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Name Necklace audience
#·InterestCategoryAffinity×
01Gold-filled jewelryFashion & Accessoires17.45×
02QuiltingHome & Garden10.81×
03Textile printingFashion & Accessoires10.69×
04PenKids & Family5.42×
05PersonalisationHome & Garden5.24×
06NecklaceFashion & Accessoires4.71×
07GemstoneFashion & Accessoires3.55×
08Street OneFashion & Accessoires3.37×
09Infant bodysuitKids & Family2.92×
10Kino (band)Music & Radio2.70×
11DeichmannShopping2.69×
12Unique GiftsShopping2.62×
13Google NewsNews2.57×
14Ernsting's familyShopping2.51×
15BonprixShopping2.29×
16Gift shopHome & Garden2.23×
17Galatasaray S.K.Sports2.22×
18Baby foodKids & Family2.15×
19RossmannShopping2.12×
20QVCMovies & TV2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Name Necklace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Name Necklace audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.37×
ExtroversionTHRILL1.22×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Name Necklace audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Risk AppetiteTHRILL0.65×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Name Necklace have in Germany?

My Name Necklace has an estimated audience of 776,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of My Name Necklace fans?

76.2% of My Name Necklace fans are female, 23.8% are male, with an average age of 36.7 years.

03

Which brands do My Name Necklace fans like most?

My Name Necklace fans show strongest brand affinity for Gold-filled jewelry (17.45×), Quilting (10.81×), and Textile printing (10.69×) over the country average.

04

Where do My Name Necklace fans live in Germany?

My Name Necklace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do My Name Necklace fans also like?

Beyond My Name Necklace itself, the audience over-indexes on Quilting (10.81×), Textile printing (10.69×), Deichmann (2.69×), and Necklace (4.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See My Name Necklace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for My Name Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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