My Name Necklace Audience in Germany
My Name Necklace has an estimated audience of 776,594 people in Germany. 76.2% are female, 23.8% are male, average age 36.7. Top regions: Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities: Gold-filled jewelry, Quilting, Textile printing, Deichmann, Necklace.
The average My Name Necklace fan in Germany is 36.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities include Gold-filled jewelry, Quilting, Textile printing, with strongest over-indexing on Gold-filled jewelry (17.45× the country average). Demographically, the My Name Necklace audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of My Name Necklace fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 36.7 |
| Estimated audience size | 776,594 |
Audience persona
The typical My Name Necklace fan in Germany is more female, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Gold-filled jewelry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 51,586 | 0.49× |
| Rheinland-Pfalz | 50,766 | 1.3× |
| Bayern | 49,905 | 0.4× |
| Thüringen | 48,966 | 2.47× |
| Nordrhein-Westfalen | 48,548 | 0.29× |
| Niedersachsen | 44,046 | 0.58× |
| Sachsen | 42,366 | 1.11× |
| Brandenburg | 40,193 | 1.67× |
| Hessen | 39,013 | 0.66× |
| Schleswig-Holstein | 37,390 | 1.34× |
| Berlin | 31,188 | 0.9× |
| Sachsen-Anhalt | 28,835 | 1.43× |
| Hamburg | 23,647 | 1.35× |
| Mecklenburg-Vorpommern | 19,020 | 1.28× |
| Saarland | 6,303 | 0.66× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gold-filled jewelry | 17.45× | Fashion & Accessoires |
| Quilting | 10.81× | Home & Garden |
| Textile printing | 10.69× | Fashion & Accessoires |
| Deichmann | 2.69× | Shopping |
| Necklace | 4.71× | Fashion & Accessoires |
| Personalisation | 5.24× | Home & Garden |
| Rossmann | 2.12× | Shopping |
| Galatasaray S.K. | 2.22× | Sports |
| Street One | 3.37× | Fashion & Accessoires |
| Gemstone | 3.55× | Fashion & Accessoires |
| Bonprix | 2.29× | Shopping |
| Ernsting's family | 2.51× | Shopping |
| Infant bodysuit | 2.92× | Kids & Family |
| Google News | 2.57× | News |
| Kino (band) | 2.7× | Music & Radio |
| Baby food | 2.15× | Kids & Family |
| Unique Gifts | 2.62× | Shopping |
| Gift shop | 2.23× | Home & Garden |
| QVC | 2.02× | Movies & TV |
| Pen | 5.42× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.89 |
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.08 |
| Sports Activity | POWER | 1.07 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Germany | 10.2% |
| France | 9.0% |
See My Name Necklace audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does My Name Necklace have in Germany?
My Name Necklace has an estimated audience of 776,594 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of My Name Necklace fans?
76.2% of My Name Necklace fans are female, 23.8% are male, with an average age of 36.7 years.
Which brands do My Name Necklace fans like most?
My Name Necklace fans show strongest brand affinity for Gold-filled jewelry (17.45×), Quilting (10.81×), and Textile printing (10.69×) over the country average.
Where do My Name Necklace fans live in Germany?
My Name Necklace fans in Germany are most concentrated in Baden-Württemberg (reach 51,586), Rheinland-Pfalz (reach 50,766), and Bayern (reach 49,905). These three regions account for the largest share of the active audience.
What other brands do My Name Necklace fans also like?
Beyond My Name Necklace itself, the audience over-indexes on Quilting (10.81×), Textile printing (10.69×), Deichmann (2.69×), and Necklace (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for My Name Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.