Rascasse Audience Intelligence

Pen Audience in Germany

A data profile of the people who buy, follow and care about Pen in Germany — modelled from more than twelve digital signal sources. Pen has an estimated audience of 972,936 people in Germany.

#3218among Topic in Germany#172in Kids & Family

The average Pen fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Me Before You, Diary, Office supplies, with strongest over-indexing on Me Before You (19.77× the country average).

Demographically, the Pen audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pen fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Me Before You.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pen profile in Germany.

Audience size
973K
in Germany
Gender
63.8%♀
36.2% male
Age
36.5
average years
Country rank
#6698
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pen fans

63.8% are female, 36.2% are male, average age 36.5.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Pen audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age36.5
Estimated audience size972,936
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Pen audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Pen audience comes from Germany.

Worldwide audience distribution share by country for Pen
CountryShare
United States14.9%
Japan11.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pen fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.16×
02Sachsen-Anhalt~30K1.13×
03Brandenburg~30K1.09×
04Thüringen~30K1.09×
05Sachsen~50K1.05×
06Rheinland-Pfalz~50K1.04×
07Bayern~200K1.03×
08Mecklenburg-Vorpommern~20K1.00×
09Bremen~8K1.00×
10Berlin~40K0.96×
11Nordrhein-Westfalen~200K0.94×
12Baden-Württemberg~100K0.94×
13Niedersachsen~90K0.92×
14Schleswig-Holstein~30K0.92×
15Saarland~10K0.92×
16Hamburg~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Pen, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pen audience
#·InterestCategoryAffinity×
01LamyBusiness & Career23.06×
02Me Before YouMovies & TV19.77×
03Faber-CastellBusiness & Career19.02×
04MoleskineBusiness & Career18.43×
05Office suppliesBusiness & Career9.83×
06DiaryKids & Family7.99×
07NotebookTechnology & Electronics6.16×
08CanvaTechnology & Electronics4.21×
09Millie Bobby BrownMovies & TV4.01×
10HugendubelShopping3.23×
11Flower bouquetHome & Garden3.11×
12Art museumArts & Culture3.11×
13SupermanMovies & TV2.86×
14Chihuahua (dog)Pets & Animals2.61×
15Contemporary artArts & Culture2.54×
16French BulldogPets & Animals2.52×
17MuseumArts & Culture2.46×
18RedditInternet & Social Media2.37×
19Do it yourself (DIY)Home & Garden1.89×
20Harry PotterMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pen audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
MindfulnessBALANCE1.51×
SpiritualityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pen audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Sports ActivityPOWER0.91×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pen have in Germany?

Pen has an estimated audience of 972,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pen fans?

63.8% of Pen fans are female, 36.2% are male, with an average age of 36.5 years.

03

Which brands do Pen fans like most?

Pen fans show strongest brand affinity for Me Before You (19.77×), Diary (7.99×), and Office supplies (9.83×) over the country average.

04

Where do Pen fans live in Germany?

Pen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pen fans also like?

Beyond Pen itself, the audience over-indexes on Diary (7.99×), Office supplies (9.83×), Faber-Castell (19.02×), and Lamy (23.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Pen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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