Pen Audience in Germany

Demographics of Pen fans

Audience persona

The typical Pen fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Me Before You.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pen audiences in other countries

• Pen — United States
• Pen — United Kingdom
• Pen — France
• Pen — Italy
• Pen — Spain
• Pen — Brazil
• Pen — Japan
• Pen — South Korea
• Pen — India

More Kids & Family audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Pen have in Germany?

Pen has an estimated audience of 972,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Pen fans?

63.8% of Pen fans are female, 36.2% are male, with an average age of 36.5 years.

Which brands do Pen fans like most?

Pen fans show strongest brand affinity for Me Before You (18.82×), Diary (7.62×), and Faber-Castell (20.31×) over the country average.

Where do Pen fans live in Germany?

Pen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,743), Bayern (reach 164,136), and Baden-Württemberg (reach 127,713). These three regions account for the largest share of the active audience.

What other brands do Pen fans also like?

Beyond Pen itself, the audience over-indexes on Diary (7.62×), Faber-Castell (20.31×), Do it yourself (DIY) (2.56×), and Harry Potter (2×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.