Pen Audience in United States

Demographics of Pen fans

Audience persona

The typical Pen fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pen audiences in other countries

• Pen — Germany
• Pen — United Kingdom
• Pen — France
• Pen — Italy
• Pen — Spain
• Pen — Brazil
• Pen — Japan
• Pen — South Korea
• Pen — India

More Kids & Family audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Pen have in United States?

Pen has an estimated audience of 6,195,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Pen fans?

64.2% of Pen fans are female, 35.8% are male, with an average age of 39.8 years.

Which brands do Pen fans like most?

Pen fans show strongest brand affinity for Dog breed (1.87×), Product design (2.61×), and Bank account (2.99×) over the country average.

Where do Pen fans live in United States?

Pen fans in United States are most concentrated in California (reach 781,574), Texas (reach 680,648), and Florida (reach 465,130). These three regions account for the largest share of the active audience.

What other brands do Pen fans also like?

Beyond Pen itself, the audience over-indexes on Product design (2.61×), Bank account (2.99×), Nebraska Cornhuskers football (3.85×), and Collectable (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.