Pen Audience in United States

Pen logo

Pen has an estimated audience of 6,195,573 people in United States. 64.2% are female, 35.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Notebook, Planet Fitness, Diary, Hobby Lobby, Do it yourself (DIY).

The average Pen fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Notebook, Planet Fitness, Diary, with strongest over-indexing on Notebook (14.96× the country average). Demographically, the Pen audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Pen fans

Demographic split for Pen audience in United States
MetricValue
Female64.2%
Male35.8%
Average age39.8
Estimated audience size6,195,573

Audience persona

The typical Pen fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Notebook.

Top regions in United States

Top regions ranked by reach for Pen in United States
RegionReachAffinity
California781,5741.15×
Texas680,6481.28×
Florida465,1301.11×
New York374,2491.08×
Pennsylvania357,8831.72×
Michigan226,9851.4×
Georgia216,5561.13×
Illinois206,3161×
North Carolina199,8631.07×
Ohio186,1800.98×
Virginia164,2851.09×
New Jersey159,3211.01×
Arizona135,0171.07×
Washington128,8821.04×
Tennessee123,1570.99×
Massachusetts121,9651×
Indiana119,1371.05×
Maryland105,4980.99×
Alabama98,5721.14×
Missouri98,0730.98×
South Carolina96,2921.03×
Colorado90,1220.92×
Louisiana83,3271.04×
Wisconsin80,5690.86×
Minnesota78,0860.88×
Kentucky76,1260.98×
Oklahoma73,9591.08×
Oregon70,0180.99×
Mississippi64,5611.26×
Nevada54,9340.92×
Connecticut53,4990.86×
Arkansas50,1280.98×
Kansas49,2301.01×
Utah46,9060.85×
Iowa46,5480.91×
New Mexico35,1461.13×
West Virginia31,2701.08×
Nebraska30,9521×
Idaho27,6850.89×
Hawaii23,5560.88×
Maine20,7630.94×
New Hampshire20,1870.83×
Washington, District of Columbia18,1050.97×
Rhode Island15,9020.81×
Delaware13,7820.81×
Montana13,4610.78×
South Dakota13,1020.91×
Alaska11,2600.85×
North Dakota10,5110.83×
Wyoming7,4320.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pen audience
BrandAffinityCategory
Notebook14.96×Technology & Electronics
Planet Fitness3.97×Sports
Diary5.07×Kids & Family
Hobby Lobby2.88×Home & Garden
Do it yourself (DIY)2.37×Home & Garden
Superman1.83×Movies & TV
Clarinet5.85×Music & Radio
Drawing2.88×Home & Garden
Bass guitar3.04×Music & Radio
Calligraphy8.46×Arts & Culture
Art exhibition4×Arts & Culture
Saxophone5.44×Music & Radio
Staples (Canada)2.84×Business & Career
Harry Potter1.94×Movies & TV
Cello4.95×Music & Radio
Ponytail5.9×Fashion & Accessoires
MSN2.06×News
Golf Channel3.01×Sports
Aldi1.84×Shopping
Best Buy1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pen audience
TraitClusterScore
SustainabilityBALANCE1.67
ExtroversionTHRILL1.58
Early Adopter MentalityPOWER1.57
DIY MentalityTHRILL1.53
Urban LifestyleOPEN1.52
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Pen
CountryShare
United States14.9%
Japan11.2%
China9.2%

See Pen audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pen have in United States?

Pen has an estimated audience of 6,195,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Pen fans?

64.2% of Pen fans are female, 35.8% are male, with an average age of 39.8 years.

Which brands do Pen fans like most?

Pen fans show strongest brand affinity for Notebook (14.96×), Planet Fitness (3.97×), and Diary (5.07×) over the country average.

Where do Pen fans live in United States?

Pen fans in United States are most concentrated in California (reach 781,574), Texas (reach 680,648), and Florida (reach 465,130). These three regions account for the largest share of the active audience.

What other brands do Pen fans also like?

Beyond Pen itself, the audience over-indexes on Planet Fitness (3.97×), Diary (5.07×), Hobby Lobby (2.88×), and Do it yourself (DIY) (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.