Calligraphy Audience in United States

Calligraphy logo

Calligraphy has an estimated audience of 4,678,863 people in United States. 72.9% are female, 27.1% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Pilot (pen company), Handwriting, Pen, Personal organizer, Pixi.

The average Calligraphy fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pilot (pen company), Handwriting, Pen, with strongest over-indexing on Pilot (pen company) (19.44× the country average). Demographically, the Calligraphy audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Calligraphy fans

Demographic split for Calligraphy audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.2
Estimated audience size4,678,863

Audience persona

The typical Calligraphy fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Pilot (pen company).

Top regions in United States

Top regions ranked by reach for Calligraphy in United States
RegionReachAffinity
California657,9591.28×
Texas466,6711.16×
Florida303,2060.96×
New York232,5140.89×
Georgia158,8361.1×
Illinois147,0690.94×
Pennsylvania143,9330.91×
North Carolina142,0951.01×
Ohio130,1720.9×
Virginia120,3971.06×
Michigan114,2110.93×
Washington110,9951.18×
Arizona107,9001.13×
Tennessee103,0871.1×
New Jersey102,3900.86×
Indiana91,8941.08×
Massachusetts79,4830.86×
Colorado76,0291.03×
Missouri75,8111.01×
Maryland72,3330.9×
Alabama72,0151.1×
South Carolina64,9720.92×
Minnesota62,4610.93×
Oregon60,8081.13×
Kentucky60,6641.03×
Wisconsin58,9860.84×
Oklahoma58,1521.12×
Louisiana57,8460.96×
Utah57,8421.38×
Nevada47,7431.06×
Arkansas40,9101.06×
Mississippi40,2491.04×
Kansas38,8571.05×
Connecticut36,3240.77×
Iowa35,7260.93×
New Mexico27,9111.19×
Idaho27,7241.18×
Nebraska24,6991.05×
Hawaii22,7801.13×
West Virginia20,7760.95×
New Hampshire15,2670.83×
Maine13,6210.81×
Montana13,2991.02×
Washington, District of Columbia12,2050.87×
Alaska11,7641.18×
Rhode Island11,5770.78×
South Dakota11,0711.02×
Delaware9,6330.75×
North Dakota9,1780.95×
Wyoming6,5260.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calligraphy audience
BrandAffinityCategory
Pilot (pen company)19.44×Kids & Family
Handwriting19.13×Kids & Family
Pen7.5×Kids & Family
Personal organizer7.38×Fashion & Accessoires
Pixi8.35×Beauty & Wellness
Cardinals4.65×Music & Radio
Stationery4.72×Technology & Electronics
Hobby Lobby1.88×Home & Garden
Harry Potter1.72×Movies & TV
Yahoo!奇摩名人娛樂2.09×Internet & Social Media
Notebook6.3×Technology & Electronics
Faber-Castell23.27×Business & Career
Masking tape24.6×Home & Garden
Childbirth1.98×Kids & Family
Office Depot2.85×Shopping
STABILO35.97×Kids & Family
Abstract art3.18×Arts & Culture
Bath and Bodyworks2.56×Shopping
1080i1.81×Technology & Electronics
Unique Gifts3.17×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calligraphy audience
TraitClusterScore
SustainabilityBALANCE1.85
ExtroversionTHRILL1.63
Luxury OrientationPREMIUM1.63
MindfulnessBALANCE1.61
DIY MentalityTHRILL1.57
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Calligraphy
CountryShare
United States13.8%
China9.9%
Japan9.9%

See Calligraphy audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Calligraphy have in United States?

Calligraphy has an estimated audience of 4,678,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Calligraphy fans?

72.9% of Calligraphy fans are female, 27.1% are male, with an average age of 36.2 years.

Which brands do Calligraphy fans like most?

Calligraphy fans show strongest brand affinity for Pilot (pen company) (19.44×), Handwriting (19.13×), and Pen (7.5×) over the country average.

Where do Calligraphy fans live in United States?

Calligraphy fans in United States are most concentrated in California (reach 657,959), Texas (reach 466,671), and Florida (reach 303,206). These three regions account for the largest share of the active audience.

What other brands do Calligraphy fans also like?

Beyond Calligraphy itself, the audience over-indexes on Handwriting (19.13×), Pen (7.5×), Personal organizer (7.38×), and Pixi (8.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calligraphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.