Rascasse Audience Intelligence

Calligraphy Audience in United States

A data profile of the people who buy, follow and care about Calligraphy in United States — modelled from more than twelve digital signal sources. Calligraphy has an estimated audience of 4,678,863 people in United States.

#3933among Topic in United States#78in Arts & Culture

The average Calligraphy fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pilot (pen company), Handwriting, Pen, with strongest over-indexing on Pilot (pen company) (19.44× the country average).

Demographically, the Calligraphy audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calligraphy fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Pilot (pen company).

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calligraphy profile in United States.

Audience size
4.7M
in United States
Gender
72.9%♀
27.1% male
Age
36.2
average years
Country rank
#7067
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calligraphy fans

72.9% are female, 27.1% are male, average age 36.2.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Calligraphy audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.2
Estimated audience size4,678,863
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Calligraphy audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Calligraphy audience comes from United States.

Worldwide audience distribution share by country for Calligraphy
CountryShare
United States13.8%
China9.9%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calligraphy audience in United States is strongest.

Fig. 05

Top regions by affinity

Calligraphy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.34×
02California~700K1.27×
03Hawaii~20K1.22×
04Alaska~10K1.21×
05New Mexico~30K1.17×
06Idaho~30K1.16×
07Texas~500K1.15×
08Kentucky~70K1.12×
09Washington~100K1.11×
10Oklahoma~60K1.11×
11Montana~10K1.11×
12Arizona~100K1.10×
13Nebraska~30K1.10×
14South Dakota~10K1.10×
15Alabama~70K1.09×
16Oregon~60K1.08×
17Arkansas~40K1.07×
18Kansas~40K1.07×
19Georgia~200K1.06×
20Indiana~90K1.06×
21North Dakota~10K1.06×
22Virginia~100K1.04×
23Tennessee~100K1.04×
24North Carolina~100K1.03×
25Mississippi~40K1.03×
26Missouri~80K1.01×
27Nevada~50K1.00×
28Wyoming~7K1.00×
29Colorado~70K0.99×
30Louisiana~60K0.97×
31West Virginia~20K0.96×
32South Carolina~70K0.93×
33Iowa~40K0.92×
34Pennsylvania~100K0.91×
35Minnesota~60K0.91×
36Ohio~100K0.90×
37Michigan~100K0.90×
38Illinois~100K0.89×
39Florida~300K0.88×
40Maryland~70K0.88×
41Wisconsin~60K0.87×
42New Jersey~100K0.86×
43New York~200K0.85×
44Massachusetts~80K0.85×
45Rhode Island~10K0.85×
46New Hampshire~20K0.84×
47Maine~10K0.82×
48Washington, District of Columbia~10K0.81×
49Delaware~10K0.80×
50Connecticut~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Calligraphy, United States
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calligraphy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calligraphy audience
#·InterestCategoryAffinity×
01STABILOKids & Family35.97×
02LamyBusiness & Career29.69×
03Masking tapeHome & Garden24.60×
04Faber-CastellBusiness & Career23.27×
05Pilot (pen company)Kids & Family19.44×
06HandwritingKids & Family19.13×
07PenKids & Family7.50×
08Personal organizerFashion & Accessoires7.38×
09NotebookTechnology & Electronics6.30×
10StationeryTechnology & Electronics4.72×
11CardinalsMusic & Radio4.65×
12PencilHome & Garden4.23×
13Abstract artArts & Culture3.18×
14Unique GiftsShopping3.17×
15Office DepotShopping2.85×
16Bath and BodyworksShopping2.56×
17ChildbirthKids & Family1.98×
18Hobby LobbyHome & Garden1.88×
191080iTechnology & Electronics1.81×
20Harry PotterMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calligraphy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calligraphy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.55×
IndividualismJOY1.32×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calligraphy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
PatriotismCONSERVATISM0.81×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calligraphy have in United States?

Calligraphy has an estimated audience of 4,678,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calligraphy fans?

72.9% of Calligraphy fans are female, 27.1% are male, with an average age of 36.2 years.

03

Which brands do Calligraphy fans like most?

Calligraphy fans show strongest brand affinity for Pilot (pen company) (19.44×), Handwriting (19.13×), and Pen (7.5×) over the country average.

04

Where do Calligraphy fans live in United States?

Calligraphy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Calligraphy fans also like?

Beyond Calligraphy itself, the audience over-indexes on Handwriting (19.13×), Pen (7.5×), Personal organizer (7.38×), and Cardinals (4.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Calligraphy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calligraphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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