Rascasse Audience Intelligence

Masking tape Audience in United States

A data profile of the people who buy, follow and care about Masking tape in United States — modelled from more than twelve digital signal sources. Masking tape has an estimated audience of 296,216 people in United States.

#13537among Topic in United States#1692in Home & Garden

The average Masking tape fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meg Ryan, Calligraphy, Sharon Osbourne, with strongest over-indexing on Meg Ryan (45.2× the country average).

Demographically, the Masking tape audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masking tape fan in United States is balanced, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Meg Ryan.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masking tape profile in United States.

Audience size
296K
in United States
Gender
53.7%♀
46.3% male
Age
38.5
average years
Country rank
#48691
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masking tape fans

53.7% are female, 46.3% are male, average age 38.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Masking tape audience in United States
MetricValue
Female53.7%
Male46.3%
Average age38.5
Estimated audience size296,216
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Masking tape audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Masking tape audience comes from United States.

Worldwide audience distribution share by country for Masking tape
CountryShare
Japan35.1%
United States15.7%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masking tape audience in United States is strongest.

Fig. 05

Top regions by affinity

Masking tape fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.36×
02Texas~30K1.30×
03Hawaii~2K1.28×
04Utah~3K1.13×
05Illinois~10K1.12×
06Georgia~10K1.12×
07Washington~7K1.10×
08New York~20K1.09×
09Oklahoma~4K1.09×
10Kansas~3K1.09×
11North Carolina~10K1.08×
12Virginia~8K1.06×
13Nevada~3K1.06×
14New Mexico~2K1.06×
15Oregon~4K1.05×
16New Jersey~8K1.04×
17Maryland~5K1.03×
18Louisiana~4K1.03×
19Arkansas~3K1.03×
20Arizona~6K1.02×
21Minnesota~4K1.02×
22Tennessee~6K1.01×
23Kentucky~4K1.01×
24Connecticut~3K1.01×
25Idaho~1K1.00×
26Massachusetts~6K0.99×
27Missouri~5K0.99×
28Alaska<1K0.99×
29Indiana~5K0.98×
30Alabama~4K0.98×
31Nebraska~1K0.98×
32Washington, District of Columbia<1K0.97×
33Florida~20K0.96×
34Mississippi~2K0.96×
35Colorado~4K0.95×
36Pennsylvania~9K0.94×
37Delaware<1K0.94×
38South Dakota<1K0.94×
39North Dakota<1K0.94×
40Michigan~7K0.93×
41Wisconsin~4K0.93×
42South Carolina~4K0.93×
43Iowa~2K0.93×
44Rhode Island<1K0.92×
45Ohio~8K0.91×
46West Virginia~1K0.89×
47Montana<1K0.88×
48Vermont<1K0.88×
49New Hampshire~1K0.87×
50Maine<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Masking tape, United States
0.80×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masking tape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masking tape audience
#·InterestCategoryAffinity×
01Meg RyanMovies & TV45.20×
02KT TAPEHealth24.81×
03CalligraphyArts & Culture24.60×
04YandexTechnology & Electronics24.14×
05Sharon OsbourneMovies & TV20.00×
06Jennifer Love HewittMovies & TV20.00×
07Dennis QuaidMovies & TV20.00×
08Michelle MonaghanMovies & TV20.00×
09Eugene LevyMovies & TV20.00×
10John MalkovichMovies & TV20.00×
11Chiwetel EjioforMovies & TV20.00×
12Michael CeraMovies & TV18.08×
13James FrancoMovies & TV14.90×
14Sherwin-WilliamsBusiness & Career8.18×
15Catherine O'HaraMovies & TV6.51×
16Donald TrumpPolitics & Society3.21×
17Home improvementHome & Garden2.63×
18RecipesFood & Beverages2.63×
19CookingFood & Beverages2.53×
20Alcoholic beveragesFood & Beverages2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masking tape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masking tape audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.03×
IndividualismJOY1.68×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masking tape audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Risk AppetiteTHRILL0.81×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masking tape have in United States?

Masking tape has an estimated audience of 296,216 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masking tape fans?

53.7% of Masking tape fans are female, 46.3% are male, with an average age of 38.5 years.

03

Which brands do Masking tape fans like most?

Masking tape fans show strongest brand affinity for Meg Ryan (45.2×), Calligraphy (24.6×), and Sharon Osbourne (20×) over the country average.

04

Where do Masking tape fans live in United States?

Masking tape fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Masking tape fans also like?

Beyond Masking tape itself, the audience over-indexes on Calligraphy (24.6×), Sharon Osbourne (20×), Jennifer Love Hewitt (20×), and Dennis Quaid (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Masking tape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masking tape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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