Masking tape Audience in United States

Masking tape logo

Masking tape has an estimated audience of 296,216 people in United States. 53.7% are female, 46.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Governor of Michigan, Goop.

The average Masking tape fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (14.62× the country average). Demographically, the Masking tape audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Masking tape fans

Demographic split for Masking tape audience in United States
MetricValue
Female53.7%
Male46.3%
Average age38.5
Estimated audience size296,216

Audience persona

The typical Masking tape fan in United States is balanced, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Masking tape in United States
RegionReachAffinity
California48,3301.48×
Texas35,3971.39×
Florida20,9721.05×
New York19,3481.17×
Illinois11,4561.16×
Georgia10,7311.18×
North Carolina10,0111.12×
Pennsylvania9,6190.96×
Ohio8,5230.93×
New Jersey7,8581.04×
Virginia7,6241.06×
Michigan7,1400.92×
Washington7,0101.18×
Tennessee6,2711.06×
Arizona6,2261.03×
Massachusetts5,9991.03×
Indiana5,4351×
Maryland5,2901.04×
Missouri4,8601.02×
Colorado4,7151.01×
Minnesota4,3201.02×
Wisconsin4,2140.95×
South Carolina4,1650.93×
Louisiana4,0621.06×
Alabama3,9630.96×
Kentucky3,8351.03×
Oregon3,6421.07×
Oklahoma3,5741.09×
Nevada3,0171.05×
Utah2,9951.13×
Connecticut2,9170.98×
Kansas2,4481.05×
Arkansas2,4341×
Mississippi2,2990.94×
Iowa2,1920.9×
Hawaii1,6191.27×
New Mexico1,5091.02×
Idaho1,4690.99×
Nebraska1,3550.91×
West Virginia1,1460.83×
New Hampshire9650.83×
Washington, District of Columbia8800.99×
Rhode Island8370.89×
Maine7470.7×
Delaware7230.88×
Montana6320.77×
Alaska5500.87×
South Dakota5380.79×
North Dakota5240.86×
Vermont3680.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masking tape audience
BrandAffinityCategory
Historic site14.62×Arts & Culture
Vocal harmony11.82×Music & Radio
Fairy godmother17.03×Literature
Governor of Michigan13.86×Politics & Society
Goop8.64×Internet & Social Media
Product design3.07×Business & Career
Mathcore11.34×Music & Radio
Israel2.88×Travel & Leisure
TV Fanatic13.77×Movies & TV
Hipster11.98×Politics & Society
Hobe Sound, Florida32.45×Travel & Leisure
Nebraska Cornhuskers football4.07×Sports
Harlow12.73×Travel & Leisure
Cherish (group)11.13×Music & Radio
Hardik Pandya14.69×Sports
headspace7.77×Health
Hamden, Connecticut15.58×Travel & Leisure
Grace Slick7.27×Music & Radio
Wok5.41×Food & Beverages
Home equity1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masking tape audience
TraitClusterScore
Luxury OrientationPREMIUM2.92
Pet OwnershipJOY1.16
IndulgenceJOY1.09
TraditionCONSERVATISM1.09
Price SensitivityPREMIUM1.09
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Masking tape
CountryShare
Japan35.2%
United States15.7%
Spain5.4%

See Masking tape audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Masking tape have in United States?

Masking tape has an estimated audience of 296,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Masking tape fans?

53.7% of Masking tape fans are female, 46.3% are male, with an average age of 38.5 years.

Which brands do Masking tape fans like most?

Masking tape fans show strongest brand affinity for Historic site (14.62×), Vocal harmony (11.82×), and Fairy godmother (17.03×) over the country average.

Where do Masking tape fans live in United States?

Masking tape fans in United States are most concentrated in California (reach 48,330), Texas (reach 35,397), and Florida (reach 20,972). These three regions account for the largest share of the active audience.

What other brands do Masking tape fans also like?

Beyond Masking tape itself, the audience over-indexes on Vocal harmony (11.82×), Fairy godmother (17.03×), Governor of Michigan (13.86×), and Goop (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masking tape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.