Rascasse Audience Intelligence

KT TAPE Target Market in United States

A data profile of the people who buy, follow and care about KT TAPE in United States — modelled from more than twelve digital signal sources. KT TAPE has an estimated audience of 1,011,169 people in United States.

The average KT TAPE fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include jeff seid, American Pie (film series), Bipa, with strongest over-indexing on jeff seid (409.79× the country average).

Demographically, the KT TAPE audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KT TAPE fan in United States is more male, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for jeff seid.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KT TAPE profile in United States.

Audience size
1M
in United States
Gender
22.7%
77.3% male
Age
40.6
average years
Country rank
#23498
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KT TAPE

22.7% are female, 77.3% are male, average age 40.6.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for KT TAPE audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.6
Estimated audience size1,011,169
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the KT TAPE audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4918%
50+25%
Fig. 04

Worldwide distribution

33.3%

of the worldwide KT TAPE audience comes from United States.

Worldwide audience distribution share by country for KT TAPE
CountryShare
United States33.3%
Brazil8.1%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KT TAPE audience in United States is strongest.

Fig. 05

Top regions by affinity

KT TAPE customers by region in United States
#RegionReachAffinity×
01Hawaii~6K1.29×
02New Mexico~6K1.23×
03Montana~4K1.23×
04Alaska~3K1.22×
05Utah~10K1.16×
06Oregon~10K1.13×
07Maine~4K1.12×
08Colorado~20K1.10×
09Idaho~6K1.09×
10Wisconsin~20K1.08×
11Minnesota~20K1.08×
12Kansas~9K1.08×
13Vermont~2K1.08×
14Washington~20K1.07×
15Michigan~30K1.06×
16New Hampshire~4K1.05×
17South Dakota~2K1.05×
18North Dakota~2K1.05×
19Iowa~9K1.04×
20Missouri~20K1.01×
21Nebraska~5K1.01×
22West Virginia~5K1.00×
23California~100K0.99×
24Illinois~30K0.99×
25Oklahoma~10K0.99×
26Texas~90K0.97×
27Ohio~30K0.97×
28Kentucky~10K0.97×
29Tennessee~20K0.96×
30North Carolina~30K0.95×
31Arizona~20K0.95×
32Florida~70K0.94×
33Virginia~20K0.94×
34Alabama~10K0.94×
35Louisiana~10K0.94×
36Pennsylvania~30K0.93×
37Indiana~20K0.93×
38Massachusetts~20K0.92×
39Connecticut~10K0.92×
40Arkansas~8K0.92×
41Georgia~30K0.91×
42South Carolina~10K0.90×
43Nevada~9K0.90×
44New York~50K0.89×
45Rhode Island~3K0.88×
46Maryland~20K0.87×
47New Jersey~20K0.86×
48Mississippi~7K0.83×
49Delaware~2K0.80×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — KT TAPE, United States
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KT TAPE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KT TAPE audience
#·InterestCategoryAffinity×
01BipaShopping572.42×
02jeff seidSports409.79×
03PFC Slavia SofiaSports307.51×
04Summer's EveBeauty & Wellness139.89×
05LabelloBeauty & Wellness130.81×
06The OctonautsMovies & TV115.03×
07American Pie (film series)Movies & TV109.70×
08VarnaTravel & Leisure99.33×
09Sportal.bgSports97.41×
10True FitnessSports84.42×
11Computer simulationTechnology & Electronics83.64×
12SofiaTravel & Leisure63.89×
13Duck TapeHome & Garden61.46×
14The Fairly OddParentsMovies & TV36.78×
15The Legend of KorraMovies & TV34.23×
16Beast (South Korean band)Music & Radio29.17×
17Axe (brand)Beauty & Wellness20.51×
18ForkHome & Garden20.00×
19Akira (manga)Movies & TV15.99×
20KinesiologyHealth9.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KT TAPE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by KT TAPE audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.85×
SustainabilityBALANCE1.47×
Sports ActivityPOWER1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by KT TAPE audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
ExtroversionTHRILL0.73×
Convenience OrientationPREMIUM0.75×
1.00× baseline
Section 06

Frequently asked questions

01

Who is KT TAPE's target market in United States?

KT TAPE's target market in United States covers an estimated 1,011,169 people, concentrated in California and Texas.

02

What is the gender split and age of KT TAPE customers?

22.7% of the KT TAPE audience are female, 77.3% are male, with an average age of 40.6 years.

03

Which brands do KT TAPE fans like most?

KT TAPE fans show strongest brand affinity for jeff seid (409.79×), American Pie (film series) (109.7×), and Bipa (572.42×) over the country average.

04

Where do KT TAPE fans live in United States?

KT TAPE fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do KT TAPE fans also like?

Beyond KT TAPE itself, the audience over-indexes on American Pie (film series) (109.7×), Bipa (572.42×), Computer simulation (83.64×), and Sofia (63.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for KT TAPE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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