Rascasse Audience Intelligence

Varna Audience in United States

A data profile of the people who buy, follow and care about Varna in United States — modelled from more than twelve digital signal sources. Varna has an estimated audience of 201,228 people in United States.

#751among City in United States#7576among POI in United States#5024in Travel & Leisure

The average Varna fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include KT TAPE, Wembley Stadium, Black Sea, with strongest over-indexing on KT TAPE (99.33× the country average).

Demographically, the Varna audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Varna fan in United States is more female, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for KT TAPE.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Varna profile in United States.

Audience size
201K
in United States
Gender
58.4%♀
41.6% male
Age
35.5
average years
Country rank
#58556
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Varna fans

58.4% are female, 41.6% are male, average age 35.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Varna audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.5
Estimated audience size201,228
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Varna audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4915%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Varna audience comes from United States.

Worldwide audience distribution share by country for Varna
CountryShare
Bulgaria36.3%
Indonesia8.2%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Varna audience in United States is strongest.

Fig. 05

Top regions by affinity

Varna fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~20K2.68×
02Massachusetts~6K1.62×
03New York~20K1.60×
04Virginia~8K1.60×
05Washington, District of Columbia<1K1.60×
06Washington~6K1.38×
07California~30K1.32×
08New Jersey~6K1.19×
09Alaska<1K1.16×
10South Dakota<1K1.08×
11Florida~10K1.05×
12Michigan~6K1.05×
13Vermont<1K1.04×
14Connecticut~2K1.02×
15New Mexico~1K1.02×
16Kansas~2K1.00×
17Maine<1K1.00×
18Pennsylvania~7K0.99×
19Maryland~3K0.98×
20New Hampshire<1K0.98×
21Montana<1K0.98×
22North Carolina~6K0.97×
23Oregon~2K0.97×
24Kentucky~2K0.95×
25Hawaii<1K0.95×
26North Dakota<1K0.95×
27Indiana~3K0.93×
28Rhode Island<1K0.93×
29Delaware<1K0.93×
30Alabama~3K0.92×
31Tennessee~4K0.91×
32Nevada~2K0.91×
33Idaho<1K0.91×
34West Virginia<1K0.91×
35Nebraska<1K0.90×
36Missouri~3K0.89×
37Colorado~3K0.89×
38Utah~2K0.89×
39Texas~20K0.88×
40Minnesota~3K0.88×
41Wisconsin~3K0.87×
42Arizona~4K0.86×
43Georgia~5K0.85×
44South Carolina~3K0.85×
45Louisiana~2K0.85×
46Iowa~1K0.85×
47Mississippi~1K0.84×
48Oklahoma~2K0.82×
49Arkansas~1K0.82×
50Ohio~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Varna, United States
0.79×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Varna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Varna audience
#·InterestCategoryAffinity×
01Wembley StadiumSports169.39×
02KT TAPEHealth99.33×
03Black SeaTravel & Leisure70.05×
04BiomassHome & Garden31.48×
05Trip plannerTravel & Leisure30.16×
06StradivariusShopping22.11×
07Armageddon (1998 film)Movies & TV20.00×
08Larry PagePolitics & Society20.00×
09Elle MacphersonFashion & Accessoires20.00×
10Massimo DuttiShopping20.00×
11OyshoFashion & Accessoires20.00×
12River IslandFashion & Accessoires19.62×
13Humanoid robotTechnology & Electronics16.88×
14Adam LevineMusic & Radio15.90×
15NATOPolitics & Society12.83×
16Brie LarsonMovies & TV12.53×
17QuiltHome & Garden11.78×
18Seaside resortTravel & Leisure6.99×
19Web serverTechnology & Electronics4.42×
20HBO MAXMovies & TV2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Varna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Varna audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Quality AwarenessPREMIUM1.68×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Varna audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Varna have in United States?

Varna has an estimated audience of 201,228 people in United States, concentrated in California and New York.

02

What is the gender split and age of Varna fans?

58.4% of Varna fans are female, 41.6% are male, with an average age of 35.5 years.

03

Which brands do Varna fans like most?

Varna fans show strongest brand affinity for KT TAPE (99.33×), Wembley Stadium (169.39×), and Black Sea (70.05×) over the country average.

04

Where do Varna fans live in United States?

Varna fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Varna fans also like?

Beyond Varna itself, the audience over-indexes on Wembley Stadium (169.39×), Black Sea (70.05×), Quilt (11.78×), and Biomass (31.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Varna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Varna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →