Rascasse Audience Intelligence

NATO Audience in United States

A data profile of the people who buy, follow and care about NATO in United States — modelled from more than twelve digital signal sources. NATO has an estimated audience of 2,205,140 people in United States.

#81among NGO / Political Party in United States#841in Politics & Society

The average NATO fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baghdad, Mitch McConnell, Afghanistan, with strongest over-indexing on Baghdad (23.42× the country average).

Demographically, the NATO audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NATO fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Baghdad.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NATO profile in United States.

Audience size
2.2M
in United States
Gender
44.1%♀
55.9% male
Age
41.9
average years
Country rank
#13171
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NATO fans

44.1% are female, 55.9% are male, average age 41.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for NATO audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.9
Estimated audience size2,205,140
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the NATO audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

12.4%

of the worldwide NATO audience comes from United States.

Worldwide audience distribution share by country for NATO
CountryShare
Germany16.7%
United States12.4%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NATO audience in United States is strongest.

Fig. 05

Top regions by affinity

NATO fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.97×
02Virginia~60K1.21×
03Alaska~5K1.13×
04Hawaii~10K1.11×
05Washington~50K1.10×
06Maryland~40K1.06×
07Montana~6K1.05×
08Oklahoma~20K1.04×
09Pennsylvania~70K1.03×
10New Hampshire~9K1.03×
11Ohio~70K1.02×
12Massachusetts~40K1.02×
13Minnesota~30K1.02×
14Kansas~20K1.02×
15California~200K1.01×
16Missouri~40K1.01×
17Nebraska~10K1.01×
18Maine~8K1.01×
19Texas~200K1.00×
20Arizona~40K1.00×
21South Dakota~5K1.00×
22Michigan~60K0.99×
23Oregon~20K0.99×
24Connecticut~20K0.99×
25New York~100K0.98×
26Wisconsin~30K0.98×
27Kentucky~30K0.98×
28Idaho~10K0.98×
29North Carolina~60K0.97×
30Tennessee~40K0.97×
31Colorado~30K0.97×
32North Dakota~4K0.97×
33Indiana~40K0.96×
34South Carolina~30K0.96×
35Utah~20K0.96×
36Florida~100K0.95×
37New Jersey~50K0.95×
38Louisiana~30K0.95×
39Arkansas~20K0.95×
40Vermont~4K0.95×
41Georgia~60K0.94×
42Iowa~20K0.94×
43New Mexico~10K0.94×
44Illinois~70K0.93×
45Alabama~30K0.92×
46Nevada~20K0.92×
47West Virginia~9K0.92×
48Rhode Island~6K0.91×
49Mississippi~20K0.86×
50Delaware~5K0.84×
Fig. 06

Affinity by region

Affinity by region — NATO, United States
0.84×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NATO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NATO audience
#·InterestCategoryAffinity×
01AbbottabadTravel & Leisure43.56×
02MogadishuTravel & Leisure35.37×
03MauritaniaTravel & Leisure30.66×
04American UniversityBusiness & Career28.88×
05BaghdadTravel & Leisure23.42×
06MaliTravel & Leisure22.77×
07SudanTravel & Leisure21.53×
08Emily BrowningMovies & TV16.28×
09AfghanistanTravel & Leisure15.94×
10American HistoryPolitics & Society13.36×
11United States Department of Veterans AffairsPolitics & Society9.77×
12Special forcesPolitics & Society9.25×
13LebanonTravel & Leisure9.17×
14PakistanTravel & Leisure7.57×
15Brittany SnowMovies & TV6.90×
16President of the United StatesPolitics & Society4.72×
17Mitch McConnellPolitics & Society3.87×
18Melania TrumpPolitics & Society3.77×
19Donald TrumpPolitics & Society2.27×
20CNNMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NATO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NATO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Need for SecurityCONSERVATISM1.82×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NATO audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Quality AwarenessPREMIUM0.93×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NATO have in United States?

NATO has an estimated audience of 2,205,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NATO fans?

44.1% of NATO fans are female, 55.9% are male, with an average age of 41.9 years.

03

Which brands do NATO fans like most?

NATO fans show strongest brand affinity for Baghdad (23.42×), Mitch McConnell (3.87×), and Afghanistan (15.94×) over the country average.

04

Where do NATO fans live in United States?

NATO fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NATO fans also like?

Beyond NATO itself, the audience over-indexes on Mitch McConnell (3.87×), Afghanistan (15.94×), American University (28.88×), and President of the United States (4.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See NATO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NATO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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