NATO Audience in United States

NATO logo

NATO has an estimated audience of 2,147,214 people in United States. 44.1% are female, 55.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Baghdad, Afghanistan, American University, President of the United States, Sudan.

The average NATO fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baghdad, Afghanistan, American University, with strongest over-indexing on Baghdad (23.42× the country average). Demographically, the NATO audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of NATO fans

Demographic split for NATO audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.9
Estimated audience size2,147,214

Audience persona

The typical NATO fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Baghdad.

Top regions in United States

Top regions ranked by reach for NATO in United States
RegionReachAffinity
California255,2691.08×
Texas185,1331×
Florida144,6441×
New York129,8071.08×
Pennsylvania75,9771.05×
Illinois69,4730.97×
Ohio68,1691.03×
Georgia65,0520.98×
Virginia64,2141.23×
North Carolina60,3140.93×
Michigan56,5731.01×
New Jersey54,7071×
Washington50,3471.17×
Massachusetts46,2431.09×
Tennessee42,6040.99×
Maryland41,5561.13×
Arizona41,0290.94×
Indiana37,7150.96×
Missouri34,4931×
Colorado33,3050.98×
Minnesota30,4980.99×
Wisconsin30,1570.93×
South Carolina28,7980.89×
Kentucky26,1990.97×
Louisiana25,7750.93×
Oregon25,0631.02×
Oklahoma24,7081.04×
Alabama24,6760.82×
Connecticut22,4531.04×
Nevada19,2680.93×
Utah18,7300.97×
Arkansas16,7560.95×
Kansas16,5090.98×
Iowa16,1910.92×
Washington, District of Columbia15,0782.34×
Mississippi13,9720.79×
Hawaii10,1821.1×
Idaho10,1130.94×
New Mexico9,5920.89×
Nebraska9,5630.89×
West Virginia8,7550.88×
New Hampshire8,4241×
Maine7,6240.99×
Rhode Island6,1760.9×
Montana5,9230.99×
Delaware4,6840.79×
South Dakota4,3370.87×
North Dakota3,9890.9×
Vermont3,3900.9×
Wyoming2,6160.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NATO audience
BrandAffinityCategory
Baghdad23.42×Travel & Leisure
Afghanistan15.94×Travel & Leisure
American University28.88×Business & Career
President of the United States4.72×Politics & Society
Sudan21.53×Travel & Leisure
Fox News Channel2.38×Movies & TV
Abbottabad43.56×Travel & Leisure
Pakistan7.57×Travel & Leisure
Mogadishu35.37×Travel & Leisure
Lebanon9.17×Travel & Leisure
Brittany Snow6.9×Movies & TV
Special forces9.25×Politics & Society
American History13.36×Politics & Society
Emily Browning16.28×Movies & TV
Mali22.77×Travel & Leisure
Superman1.75×Movies & TV
Mauritania30.66×Travel & Leisure
CNN2.2×Movies & TV
United States Department of Veterans Affairs9.77×Politics & Society
Baghdad International Airport33.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NATO audience
TraitClusterScore
PatriotismCONSERVATISM8.52
Quality AwarenessPREMIUM1.35
Pet OwnershipJOY1.31
TravellingTHRILL1.29
Luxury OrientationPREMIUM1.23
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for NATO
CountryShare
Germany17.6%
United States12.7%
Italy6.2%

See NATO audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does NATO have in United States?

NATO has an estimated audience of 2,147,214 people in United States, concentrated in California and Texas.

What is the gender split and age of NATO fans?

44.1% of NATO fans are female, 55.9% are male, with an average age of 41.9 years.

Which brands do NATO fans like most?

NATO fans show strongest brand affinity for Baghdad (23.42×), Afghanistan (15.94×), and American University (28.88×) over the country average.

Where do NATO fans live in United States?

NATO fans in United States are most concentrated in California (reach 255,269), Texas (reach 185,133), and Florida (reach 144,644). These three regions account for the largest share of the active audience.

What other brands do NATO fans also like?

Beyond NATO itself, the audience over-indexes on Afghanistan (15.94×), American University (28.88×), President of the United States (4.72×), and Sudan (21.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NATO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.