United States Department of Veterans Affairs Audience in United States

United States Department of Veterans Affairs logo

United States Department of Veterans Affairs has an estimated audience of 4,120,807 people in United States. 40.7% are female, 59.3% are male, average age 50.7. Top regions: Texas, Florida, California. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, nbc chicago, JamBase.

The average United States Department of Veterans Affairs fan in United States is 50.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (14.96× the country average). Demographically, the United States Department of Veterans Affairs audience skews more male with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of United States Department of Veterans Affairs fans

Demographic split for United States Department of Veterans Affairs audience in United States
MetricValue
Female40.7%
Male59.3%
Average age50.7
Estimated audience size4,120,807

Audience persona

The typical United States Department of Veterans Affairs fan in United States is more male, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for United States Department of Veterans Affairs in United States
RegionReachAffinity
Texas432,6931.22×
Florida331,1161.19×
California248,5250.55×
Georgia193,8291.53×
North Carolina187,1051.51×
Virginia149,9691.49×
Tennessee115,9771.4×
Ohio115,2500.91×
Pennsylvania109,2920.79×
South Carolina108,4341.75×
New York96,4470.42×
Michigan92,2260.86×
Illinois90,7200.66×
Oklahoma85,4531.87×
Alabama78,0691.36×
Louisiana76,2031.43×
Missouri76,0471.14×
Indiana74,2340.99×
Maryland71,1251×
Washington64,9850.79×
Mississippi63,8691.88×
Kentucky62,6231.21×
Arizona61,9250.74×
Arkansas56,1161.65×
Colorado55,7470.86×
Wisconsin49,8490.8×
New Jersey43,4280.41×
Nevada41,1311.03×
Minnesota37,4520.63×
Oregon36,9700.78×
Kansas33,8731.04×
New Mexico29,2481.42×
Iowa28,6640.84×
West Virginia27,6591.44×
Massachusetts24,3450.3×
Nebraska20,3190.98×
Utah20,3180.55×
Idaho20,0410.97×
Connecticut18,9170.46×
Hawaii16,1750.91×
Maine13,8110.94×
Montana13,0241.14×
South Dakota10,9281.15×
New Hampshire10,6140.65×
Delaware10,5290.93×
Washington, District of Columbia7,9810.64×
Wyoming7,5421.23×
Rhode Island7,1410.54×
North Dakota6,7590.8×
Alaska5,9450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Department of Veterans Affairs audience
BrandAffinityCategory
Urban Outfitters14.96×Shopping
Israel5.19×Travel & Leisure
Jeep Wagoneer8.72×Cars & Mobility
nbc chicago4.68×Movies & TV
JamBase7.52×Music & Radio
Urban horticulture2.25×Home & Garden
Home staging3.1×Home & Garden
Nebraska Cornhuskers football1.9×Sports
Jeep Grand Cherokee (WJ)3.08×Cars & Mobility
Jesse Plemons1.7×Movies & TV
Layne Staley3.06×Music & Radio
WGN-TV2.48×Movies & TV
Wikia1.51×Internet & Social Media
Kodiak, Alaska3.65×Travel & Leisure
Jezebel (film)2.98×Movies & TV
Strategic human resource planning3.78×Business & Career
TeachHUB1.64×Business & Career
Suhr Guitars7.81×Music & Radio
Shiba Inu2.9×Pets & Animals
Insulin index5.75×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Department of Veterans Affairs audience
TraitClusterScore
PatriotismCONSERVATISM8.56
Need for SecurityCONSERVATISM1.58
Career OrientationPOWER1.51
Community OrientationOPEN1.49
TraditionCONSERVATISM1.32
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for United States Department of Veterans Affairs
CountryShare
United States93.3%
Australia1.3%
United Kingdom1.3%

See United States Department of Veterans Affairs audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Department of Veterans Affairs have in United States?

United States Department of Veterans Affairs has an estimated audience of 4,120,807 people in United States, concentrated in Texas and Florida.

What is the gender split and age of United States Department of Veterans Affairs fans?

40.7% of United States Department of Veterans Affairs fans are female, 59.3% are male, with an average age of 50.7 years.

Which brands do United States Department of Veterans Affairs fans like most?

United States Department of Veterans Affairs fans show strongest brand affinity for Urban Outfitters (14.96×), Israel (5.19×), and Jeep Wagoneer (8.72×) over the country average.

Where do United States Department of Veterans Affairs fans live in United States?

United States Department of Veterans Affairs fans in United States are most concentrated in Texas (reach 432,693), Florida (reach 331,116), and California (reach 248,525). These three regions account for the largest share of the active audience.

What other brands do United States Department of Veterans Affairs fans also like?

Beyond United States Department of Veterans Affairs itself, the audience over-indexes on Israel (5.19×), Jeep Wagoneer (8.72×), nbc chicago (4.68×), and JamBase (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Veterans Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.