Rascasse Audience Intelligence

United States Department of Veterans Affairs Audience in United States

A data profile of the people who buy, follow and care about United States Department of Veterans Affairs in United States — modelled from more than twelve digital signal sources. United States Department of Veterans Affairs has an estimated audience of 4,144,414 people in United States.

#32among NGO / Political Party in United States#514in Politics & Society

The average United States Department of Veterans Affairs fan in United States is 50.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Military press, Dwight Yoakam, Retirement planning, with strongest over-indexing on Military press (12.95× the country average).

Demographically, the United States Department of Veterans Affairs audience skews more male with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Department of Veterans Affairs fan in United States is more male, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Military press.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Department of Veterans Affairs profile in United States.

Audience size
4.1M
in United States
Gender
40.7%♀
59.3% male
Age
50.7
average years
Country rank
#7824
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Department of Veterans Affairs fans

40.7% are female, 59.3% are male, average age 50.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for United States Department of Veterans Affairs audience in United States
MetricValue
Female40.7%
Male59.3%
Average age50.7
Estimated audience size4,144,414
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the United States Department of Veterans Affairs audience in United States
Age bracketShare%
16-194%
20-298%
30-3912%
40-4920%
50+57%
Fig. 04

Worldwide distribution

94.0%

of the worldwide United States Department of Veterans Affairs audience comes from United States.

Worldwide audience distribution share by country for United States Department of Veterans Affairs
CountryShare
United States94.0%
United Kingdom1.3%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Department of Veterans Affairs audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Department of Veterans Affairs fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.73×
02Alabama~90K1.65×
03Oklahoma~70K1.61×
04South Carolina~100K1.55×
05Arkansas~50K1.53×
06Virginia~200K1.52×
07West Virginia~30K1.44×
08Georgia~200K1.43×
09North Carolina~200K1.37×
10Louisiana~70K1.33×
11Tennessee~100K1.31×
12New Mexico~30K1.29×
13Wyoming~8K1.24×
14Montana~10K1.17×
15Florida~300K1.16×
16Kentucky~60K1.14×
17South Dakota~10K1.14×
18Missouri~70K1.10×
19Texas~400K1.07×
20Kansas~30K1.03×
21Nebraska~20K1.02×
22Nevada~40K0.99×
23Idaho~20K0.99×
24Maine~10K0.99×
25Maryland~70K0.97×
26Arizona~80K0.94×
27Indiana~70K0.94×
28Delaware~10K0.94×
29Washington~80K0.93×
30Hawaii~20K0.93×
31Alaska~8K0.93×
32Colorado~60K0.92×
33North Dakota~8K0.89×
34Iowa~30K0.88×
35Ohio~100K0.86×
36Oregon~40K0.85×
37Wisconsin~50K0.82×
38New Hampshire~10K0.82×
39Michigan~90K0.80×
40Pennsylvania~100K0.76×
41Washington, District of Columbia~9K0.76×
42Minnesota~40K0.67×
43Illinois~90K0.64×
44Rhode Island~8K0.64×
45Utah~20K0.56×
46California~200K0.55×
47Connecticut~20K0.55×
48Massachusetts~40K0.45×
49New Jersey~50K0.44×
50New York~100K0.42×
Fig. 06

Affinity by region

Affinity by region — United States Department of Veterans Affairs, United States
0.42×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Department of Veterans Affairs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Department of Veterans Affairs audience
#·InterestCategoryAffinity×
01Military pressSports12.95×
02Dwight YoakamMusic & Radio10.66×
03NATOPolitics & Society9.77×
04Genghis KhanPolitics & Society8.14×
05Navy Federal Credit UnionBusiness & Career4.87×
06Retirement planningBusiness & Career4.71×
07PatriotismPolitics & Society3.90×
08Drudge ReportSports3.24×
09RetirementBusiness & Career3.22×
10Non-governmental organizationPolitics & Society3.18×
11Political scienceBusiness & Career2.83×
12Chuck NorrisMovies & TV2.74×
13PhilanthropyArts & Culture2.43×
14Fox News ChannelMovies & TV2.34×
15NostalgiaHome & Garden2.20×
16Charitable organizationPolitics & Society2.19×
17Nonprofit organizationPolitics & Society1.92×
18MSNNews1.76×
19NatureHome & Garden1.62×
20American AirlinesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Department of Veterans Affairs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Department of Veterans Affairs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM9.86×
Career OrientationPOWER1.89×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Department of Veterans Affairs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Department of Veterans Affairs have in United States?

United States Department of Veterans Affairs has an estimated audience of 4,144,414 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of United States Department of Veterans Affairs fans?

40.7% of United States Department of Veterans Affairs fans are female, 59.3% are male, with an average age of 50.7 years.

03

Which brands do United States Department of Veterans Affairs fans like most?

United States Department of Veterans Affairs fans show strongest brand affinity for Military press (12.95×), Dwight Yoakam (10.66×), and Retirement planning (4.71×) over the country average.

04

Where do United States Department of Veterans Affairs fans live in United States?

United States Department of Veterans Affairs fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do United States Department of Veterans Affairs fans also like?

Beyond United States Department of Veterans Affairs itself, the audience over-indexes on Dwight Yoakam (10.66×), Retirement planning (4.71×), Nature (1.62×), and Navy Federal Credit Union (4.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United States Department of Veterans Affairs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Veterans Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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