Mali Audience in United States

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Mali has an estimated audience of 809,385 people in United States. 55.1% are female, 44.9% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Nuts (film), New Bulgarian University, La Opinión, Laneige, Bully (2011 film).

The average Mali fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nuts (film), New Bulgarian University, La Opinión, with strongest over-indexing on Nuts (film) (28.39× the country average). Demographically, the Mali audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Mali fans

Demographic split for Mali audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.2
Estimated audience size809,385

Audience persona

The typical Mali fan in United States is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Mali in United States
RegionReachAffinity
California88,8591×
Texas69,4461×
New York69,3711.53×
Florida58,7141.07×
Georgia33,8911.36×
Pennsylvania30,2311.11×
Virginia28,1571.43×
Illinois27,9291.04×
North Carolina25,8661.06×
Ohio24,2580.97×
Massachusetts23,8731.5×
New Jersey23,6201.15×
Maryland22,4381.61×
Michigan20,0670.95×
Washington19,7411.22×
Indiana15,4951.05×
Arizona14,5960.88×
Tennessee14,1870.87×
Colorado12,6390.99×
Minnesota12,2721.06×
Missouri11,3620.87×
South Carolina10,9050.9×
Wisconsin10,1490.83×
Louisiana9,4790.91×
Oregon9,4621.02×
Connecticut9,0721.12×
Alabama8,8230.78×
Kentucky8,6350.85×
Utah7,4611.03×
Nevada7,1300.91×
Oklahoma6,7320.75×
Iowa5,7280.86×
Arkansas5,2680.79×
Mississippi5,1760.78×
Washington, District of Columbia5,1282.11×
Kansas5,0460.79×
Nebraska3,3440.82×
Hawaii3,2340.93×
Idaho3,0680.76×
New Hampshire3,0530.96×
Maine2,9781.03×
New Mexico2,8840.71×
Rhode Island2,7831.08×
West Virginia2,4360.65×
Delaware2,2080.99×
Montana1,7370.77×
Vermont1,6621.17×
Alaska1,6420.95×
North Dakota1,4490.87×
South Dakota1,2070.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mali audience
BrandAffinityCategory
Nuts (film)28.39×Movies & TV
New Bulgarian University225.51×Business & Career
La Opinión20.83×News
Laneige12.4×Beauty & Wellness
Bully (2011 film)14.52×Movies & TV
La Provence23.29×News
Elsword16.5×Games
Voter registration4.46×Politics & Society
Wok5.92×Food & Beverages
Goop4.4×Internet & Social Media
Penn & Teller6.86×Movies & TV
Governor of Michigan5.68×Politics & Society
Home staging4.01×Home & Garden
Vocal harmony3.45×Music & Radio
Fairy godmother5.69×Literature
Grinch3.01×Movies & TV
La Prensa (Honduras)8.67×News
Hibachi5.47×Food & Beverages
Bülent Korkmaz133.62×Sports
Google Home4.26×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mali audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
Urban LifestyleOPEN1.36
SustainabilityBALANCE1.35
Price SensitivityPREMIUM1.35
Community OrientationOPEN1.33
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Mali
CountryShare
France13.7%
Democratic Republic of the Congo7.6%
Mali6.8%

See Mali audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Mali have in United States?

Mali has an estimated audience of 809,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Mali fans?

55.1% of Mali fans are female, 44.9% are male, with an average age of 34.2 years.

Which brands do Mali fans like most?

Mali fans show strongest brand affinity for Nuts (film) (28.39×), New Bulgarian University (225.51×), and La Opinión (20.83×) over the country average.

Where do Mali fans live in United States?

Mali fans in United States are most concentrated in California (reach 88,859), Texas (reach 69,446), and New York (reach 69,371). These three regions account for the largest share of the active audience.

What other brands do Mali fans also like?

Beyond Mali itself, the audience over-indexes on New Bulgarian University (225.51×), La Opinión (20.83×), Laneige (12.4×), and Bully (2011 film) (14.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.