Rascasse Audience Intelligence

Mali Audience in United States

A data profile of the people who buy, follow and care about Mali in United States — modelled from more than twelve digital signal sources. Mali has an estimated audience of 809,385 people in United States.

#164among Country in United States#2553among POI in United States#2067in Travel & Leisure

The average Mali fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include RC Strasbourg Alsace, Stade Brestois 29, FC Metz, with strongest over-indexing on RC Strasbourg Alsace (183.44× the country average).

Demographically, the Mali audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mali fan in United States is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for RC Strasbourg Alsace.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mali profile in United States.

Audience size
809K
in United States
Gender
55.1%♀
44.9% male
Age
34.2
average years
Country rank
#27259
POI in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mali fans

55.1% are female, 44.9% are male, average age 34.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Mali audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.2
Estimated audience size809,385
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Mali audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3917%
40-4913%
50+13%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Mali audience comes from United States.

Worldwide audience distribution share by country for Mali
CountryShare
France13.7%
Democratic Republic of the Congo7.6%
Mali6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mali audience in United States is strongest.

Fig. 05

Top regions by affinity

Mali fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.05×
02Maryland~20K1.52×
03Virginia~30K1.46×
04New York~60K1.42×
05Massachusetts~20K1.36×
06Georgia~30K1.31×
07Vermont~2K1.19×
08Washington~20K1.18×
09Pennsylvania~30K1.13×
10New Jersey~20K1.09×
11Connecticut~9K1.09×
12Minnesota~10K1.08×
13North Carolina~30K1.07×
14Delaware~2K1.07×
15Maine~3K1.06×
16Rhode Island~3K1.05×
17Alaska~2K1.03×
18Illinois~30K1.02×
19Texas~70K1.00×
20Indiana~10K1.00×
21California~90K0.99×
22Florida~50K0.99×
23Oregon~9K0.99×
24Utah~7K0.99×
25New Hampshire~3K0.99×
26South Carolina~10K0.98×
27Ohio~20K0.95×
28Colorado~10K0.95×
29North Dakota~2K0.95×
30Nebraska~4K0.93×
31Michigan~20K0.92×
32Kentucky~9K0.92×
33Wisconsin~10K0.91×
34Hawaii~3K0.91×
35Louisiana~9K0.90×
36Iowa~6K0.88×
37Missouri~10K0.87×
38Tennessee~10K0.85×
39Kansas~5K0.85×
40Montana~2K0.85×
41Nevada~7K0.83×
42South Dakota~2K0.83×
43Arizona~10K0.82×
44Alabama~9K0.80×
45Idaho~3K0.80×
46Oklahoma~7K0.78×
47Arkansas~5K0.77×
48Mississippi~5K0.76×
49New Mexico~3K0.74×
50West Virginia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Mali, United States
0.71×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mali audience
#·InterestCategoryAffinity×
01Stade Brestois 29Sports242.88×
02FC MetzSports186.83×
03RC Strasbourg AlsaceSports183.44×
04Angers SCOSports151.80×
05Les ÉchosNews146.75×
06Stade Rennais F.C.Sports108.99×
07Olympique de MarseilleSports42.97×
08FC NantesSports41.94×
09Islamic architectureHome & Garden35.11×
10RMC SportSports34.15×
11NATOPolitics & Society22.77×
12Crystal Palace F.C.Sports22.08×
13QatarTravel & Leisure13.12×
14Sofia CoppolaMovies & TV11.77×
15Paris Saint-GermainSports6.62×
16United NationsPolitics & Society5.34×
17Google DriveTechnology & Electronics4.31×
18TraditionPolitics & Society1.99×
19HairstyleBeauty & Wellness1.96×
20HappinessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mali audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
Community OrientationOPEN1.63×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mali audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Family OrientationCONSERVATISM0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mali have in United States?

Mali has an estimated audience of 809,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mali fans?

55.1% of Mali fans are female, 44.9% are male, with an average age of 34.2 years.

03

Which brands do Mali fans like most?

Mali fans show strongest brand affinity for RC Strasbourg Alsace (183.44×), Stade Brestois 29 (242.88×), and FC Metz (186.83×) over the country average.

04

Where do Mali fans live in United States?

Mali fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mali fans also like?

Beyond Mali itself, the audience over-indexes on Stade Brestois 29 (242.88×), FC Metz (186.83×), Olympique de Marseille (42.97×), and Stade Rennais F.C. (108.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Mali audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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