Mali Audience in Germany
Mali has an estimated audience of 246,754 people in Germany. 37.9% are female, 62.1% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New Bulgarian University, Nuts (film), Laneige, Gudrun Sjödén, HODINKEE.
The average Mali fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New Bulgarian University, Nuts (film), Laneige, with strongest over-indexing on New Bulgarian University (74.26× the country average). Demographically, the Mali audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mali fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 36.9 |
| Estimated audience size | 246,754 |
Audience persona
The typical Mali fan in Germany is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for New Bulgarian University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,446 | 1.14× |
| Bayern | 43,154 | 1.09× |
| Baden-Württemberg | 35,704 | 1.06× |
| Niedersachsen | 24,779 | 1.03× |
| Hessen | 22,362 | 1.19× |
| Berlin | 14,335 | 1.3× |
| Rheinland-Pfalz | 12,595 | 1.02× |
| Sachsen | 10,449 | 0.86× |
| Schleswig-Holstein | 8,111 | 0.92× |
| Brandenburg | 6,564 | 0.86× |
| Hamburg | 6,438 | 1.15× |
| Sachsen-Anhalt | 5,541 | 0.87× |
| Thüringen | 4,860 | 0.77× |
| Mecklenburg-Vorpommern | 3,289 | 0.7× |
| Saarland | 2,659 | 0.88× |
| Bremen | 2,460 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Bulgarian University | 74.26× | Business & Career |
| Nuts (film) | 9.4× | Movies & TV |
| Laneige | 11.28× | Beauty & Wellness |
| Gudrun Sjödén | 5.22× | Fashion & Accessoires |
| HODINKEE | 16.59× | Fashion & Accessoires |
| Bülent Korkmaz | 24.24× | Sports |
| Litter box | 1.62× | Pets & Animals |
| Cocktail | 1.51× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.74× | Home & Garden |
| Christmas Gift | 1.89× | Kids & Family |
| VfL Wolfsburg | 1.66× | Sports |
| Medieval fantasy | 10.66× | Literature |
| Women's empowerment | 3.58× | Politics & Society |
| Esra Erol | 5.24× | Movies & TV |
| Fast Five | 4.51× | Movies & TV |
| Natural rubber | 1.91× | Cars & Mobility |
| Parma | 4.43× | Travel & Leisure |
| Corona (band) | 1.92× | Music & Radio |
| Eindhoven | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.98 |
| Community Orientation | OPEN | 1.97 |
| Spirituality | BALANCE | 1.68 |
| Patriotism | CONSERVATISM | 1.44 |
| Mindfulness | BALANCE | 1.29 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 13.7% |
| Democratic Republic of the Congo | 7.6% |
| Mali | 6.8% |
See Mali audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Mali have in Germany?
Mali has an estimated audience of 246,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mali fans?
37.9% of Mali fans are female, 62.1% are male, with an average age of 36.9 years.
Which brands do Mali fans like most?
Mali fans show strongest brand affinity for New Bulgarian University (74.26×), Nuts (film) (9.4×), and Laneige (11.28×) over the country average.
Where do Mali fans live in Germany?
Mali fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,446), Bayern (reach 43,154), and Baden-Württemberg (reach 35,704). These three regions account for the largest share of the active audience.
What other brands do Mali fans also like?
Beyond Mali itself, the audience over-indexes on Nuts (film) (9.4×), Laneige (11.28×), Gudrun Sjödén (5.22×), and HODINKEE (16.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.