Rascasse Audience Intelligence

Mali Audience in Germany

A data profile of the people who buy, follow and care about Mali in Germany — modelled from more than twelve digital signal sources. Mali has an estimated audience of 246,754 people in Germany.

#157among Country in Germany#1928among POI in Germany#1623in Travel & Leisure

The average Mali fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stade Brestois 29, Burkina Faso, Samuel Eto'o, with strongest over-indexing on Stade Brestois 29 (94.91× the country average).

Demographically, the Mali audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mali fan in Germany is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Stade Brestois 29.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mali profile in Germany.

Audience size
247K
in Germany
Gender
37.9%♀
62.1% male
Age
36.9
average years
Country rank
#19833
POI in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mali fans

37.9% are female, 62.1% are male, average age 36.9.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Mali audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age36.9
Estimated audience size246,754
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Mali audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4917%
50+15%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Mali audience comes from Germany.

Worldwide audience distribution share by country for Mali
CountryShare
France13.7%
Democratic Republic of the Congo7.6%
Mali6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mali audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mali fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.24×
02Hamburg~7K1.17×
03Bremen~2K1.16×
04Hessen~20K1.15×
05Nordrhein-Westfalen~60K1.14×
06Bayern~40K1.06×
07Baden-Württemberg~40K1.05×
08Niedersachsen~20K1.02×
09Rheinland-Pfalz~10K1.00×
10Schleswig-Holstein~8K0.92×
11Saarland~3K0.92×
12Sachsen-Anhalt~6K0.89×
13Brandenburg~7K0.87×
14Sachsen~10K0.86×
15Thüringen~5K0.83×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Mali, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mali audience
#·InterestCategoryAffinity×
01Stade Brestois 29Sports94.91×
02Angers SCOSports83.52×
03Burkina FasoTravel & Leisure63.43×
04Samuel Eto'oSports57.83×
05Stade Rennais F.C.Sports37.73×
06Edin DžekoSports31.39×
07Charles Schwab CorporationBusiness & Career20.96×
08GhanaTravel & Leisure17.67×
09WarsawTravel & Leisure16.94×
10HindiPolitics & Society15.64×
11Olympique de MarseilleSports14.17×
12TF1Movies & TV13.24×
13OrangeTechnology & Electronics12.46×
14LebanonTravel & Leisure9.29×
15NATOPolitics & Society8.29×
16Apartment hotelTravel & Leisure7.34×
17DailymotionMovies & TV7.16×
18Ligue 1Sports6.88×
19Novak DjokovicSports6.37×
20Flightradar24Travel & Leisure5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mali audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.85×
SpiritualityBALANCE2.30×
Community OrientationOPEN2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mali audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Healthy LifestyleBALANCE0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mali have in Germany?

Mali has an estimated audience of 246,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mali fans?

37.9% of Mali fans are female, 62.1% are male, with an average age of 36.9 years.

03

Which brands do Mali fans like most?

Mali fans show strongest brand affinity for Stade Brestois 29 (94.91×), Burkina Faso (63.43×), and Samuel Eto'o (57.83×) over the country average.

04

Where do Mali fans live in Germany?

Mali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mali fans also like?

Beyond Mali itself, the audience over-indexes on Burkina Faso (63.43×), Samuel Eto'o (57.83×), Edin Džeko (31.39×), and Ghana (17.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Mali audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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