Rascasse Audience Intelligence

Abbottabad Audience in United States

A data profile of the people who buy, follow and care about Abbottabad in United States — modelled from more than twelve digital signal sources. Abbottabad has an estimated audience of 299,526 people in United States.

#618among City in United States#5760among POI in United States#4047in Travel & Leisure

The average Abbottabad fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NATO, Sidharth Malhotra, Al Jazeera, with strongest over-indexing on NATO (43.56× the country average).

Demographically, the Abbottabad audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abbottabad fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for NATO.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abbottabad profile in United States.

Audience size
300K
in United States
Gender
27.9%♀
72.1% male
Age
38.6
average years
Country rank
#48440
POI in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abbottabad fans

27.9% are female, 72.1% are male, average age 38.6.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Abbottabad audience in United States
MetricValue
Female27.9%
Male72.1%
Average age38.6
Estimated audience size299,526
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Abbottabad audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Abbottabad audience comes from United States.

Worldwide audience distribution share by country for Abbottabad
CountryShare
Pakistan30.5%
United States15.7%
Saudi Arabia13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abbottabad audience in United States is strongest.

Fig. 05

Top regions by affinity

Abbottabad fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.92×
02Virginia~10K1.56×
03New York~20K1.47×
04New Jersey~10K1.39×
05Massachusetts~8K1.29×
06Illinois~10K1.28×
07Maryland~6K1.25×
08California~40K1.19×
09Connecticut~3K1.15×
10Washington~7K1.13×
11Alabama~5K1.13×
12Pennsylvania~10K1.10×
13Texas~30K1.06×
14North Dakota<1K1.01×
15North Carolina~9K1.00×
16Alaska<1K1.00×
17Vermont<1K1.00×
18Georgia~9K0.99×
19New Hampshire~1K0.99×
20Maine~1K0.99×
21Florida~20K0.98×
22South Dakota<1K0.98×
23Minnesota~4K0.97×
24Kansas~2K0.97×
25Rhode Island<1K0.97×
26Colorado~5K0.96×
27Nebraska~1K0.96×
28Montana<1K0.96×
29West Virginia~1K0.95×
30Utah~3K0.94×
31Delaware<1K0.94×
32Idaho~1K0.93×
33Oregon~3K0.92×
34Arkansas~2K0.92×
35Iowa~2K0.92×
36Hawaii~1K0.92×
37Michigan~7K0.91×
38Arizona~6K0.91×
39Indiana~5K0.91×
40Missouri~4K0.91×
41Wisconsin~4K0.91×
42Louisiana~4K0.91×
43Oklahoma~3K0.90×
44New Mexico~1K0.90×
45Mississippi~2K0.89×
46Ohio~8K0.87×
47South Carolina~4K0.87×
48Tennessee~5K0.86×
49Kentucky~3K0.86×
50Nevada~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Abbottabad, United States
0.85×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abbottabad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abbottabad audience
#·InterestCategoryAffinity×
01Sidharth MalhotraFashion & Accessoires75.40×
02Al ArabiyaMovies & TV65.22×
03HindustanPolitics & Society59.59×
04KajolMovies & TV54.15×
05Islamic architectureHome & Garden45.23×
06Saif Ali KhanMovies & TV44.81×
07NATOPolitics & Society43.56×
08Al JazeeraMovies & TV40.00×
09NDTVMovies & TV23.50×
10God in IslamPolitics & Society19.96×
11Cricket World CupSports19.68×
12QatarTravel & Leisure19.10×
13Etihad AirwaysTravel & Leisure18.07×
14Squash (sport)Sports16.95×
15LebanonTravel & Leisure16.47×
16EmiratesTravel & Leisure13.90×
17Air CanadaTravel & Leisure9.50×
18United NationsPolitics & Society6.76×
19Bollywood moviesMovies & TV4.79×
20Detroit TigersSports4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abbottabad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abbottabad audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.85×
Urban LifestyleOPEN2.79×
Need for SecurityCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abbottabad audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Luxury OrientationPREMIUM0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abbottabad have in United States?

Abbottabad has an estimated audience of 299,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Abbottabad fans?

27.9% of Abbottabad fans are female, 72.1% are male, with an average age of 38.6 years.

03

Which brands do Abbottabad fans like most?

Abbottabad fans show strongest brand affinity for NATO (43.56×), Sidharth Malhotra (75.4×), and Al Jazeera (40×) over the country average.

04

Where do Abbottabad fans live in United States?

Abbottabad fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Abbottabad fans also like?

Beyond Abbottabad itself, the audience over-indexes on Sidharth Malhotra (75.4×), Al Jazeera (40×), Lebanon (16.47×), and Al Arabiya (65.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Abbottabad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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