American History Audience in United States
American History has an estimated audience of 2,433,257 people in United States. 52.7% are female, 47.3% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Jeep Wagoneer, Urban Outfitters, Wok, Goop, Vocal harmony.
The average American History fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Wagoneer, Urban Outfitters, Wok, with strongest over-indexing on Jeep Wagoneer (15.24× the country average). Demographically, the American History audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of American History fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.1 |
| Estimated audience size | 2,433,257 |
Audience persona
The typical American History fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 266,573 | 1× |
| Texas | 204,520 | 0.98× |
| Florida | 169,374 | 1.03× |
| New York | 147,226 | 1.08× |
| North Carolina | 78,552 | 1.07× |
| Pennsylvania | 75,976 | 0.93× |
| Illinois | 73,232 | 0.9× |
| Georgia | 68,884 | 0.92× |
| Ohio | 68,111 | 0.91× |
| Virginia | 67,861 | 1.14× |
| New Jersey | 66,499 | 1.07× |
| Michigan | 51,745 | 0.81× |
| Maryland | 50,975 | 1.22× |
| Washington, District of Columbia | 50,273 | 6.87× |
| Washington | 47,764 | 0.98× |
| Tennessee | 46,607 | 0.95× |
| Arizona | 44,640 | 0.9× |
| Massachusetts | 44,591 | 0.93× |
| Indiana | 38,482 | 0.87× |
| Missouri | 37,379 | 0.95× |
| Louisiana | 32,516 | 1.04× |
| Colorado | 30,915 | 0.81× |
| Alabama | 30,020 | 0.88× |
| South Carolina | 28,395 | 0.78× |
| Kentucky | 28,334 | 0.93× |
| Minnesota | 26,398 | 0.76× |
| Oklahoma | 25,807 | 0.96× |
| Wisconsin | 25,683 | 0.7× |
| Oregon | 23,748 | 0.85× |
| Nevada | 20,112 | 0.85× |
| Connecticut | 19,855 | 0.81× |
| Kansas | 19,008 | 0.99× |
| Utah | 18,962 | 0.87× |
| Arkansas | 18,565 | 0.93× |
| Mississippi | 18,509 | 0.92× |
| Iowa | 15,884 | 0.79× |
| Idaho | 10,697 | 0.88× |
| West Virginia | 10,598 | 0.94× |
| New Mexico | 10,286 | 0.84× |
| Hawaii | 9,240 | 0.88× |
| Nebraska | 9,147 | 0.75× |
| New Hampshire | 7,920 | 0.83× |
| Maine | 6,761 | 0.78× |
| Rhode Island | 6,079 | 0.78× |
| Delaware | 4,917 | 0.73× |
| Montana | 4,824 | 0.71× |
| South Dakota | 3,915 | 0.7× |
| North Dakota | 3,709 | 0.74× |
| Alaska | 3,443 | 0.66× |
| Vermont | 2,989 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Wagoneer | 15.24× | Cars & Mobility |
| Urban Outfitters | 4.43× | Shopping |
| Wok | 11.33× | Food & Beverages |
| Goop | 8.7× | Internet & Social Media |
| Vocal harmony | 6.96× | Music & Radio |
| 3D printing | 3.55× | Technology & Electronics |
| Google Home | 8.68× | Technology & Electronics |
| Hibachi | 10.13× | Food & Beverages |
| Grinch | 4.96× | Movies & TV |
| Pillow | 2.63× | Home & Garden |
| Governor of Michigan | 8.85× | Politics & Society |
| Product design | 2.07× | Business & Career |
| Home staging | 5.38× | Home & Garden |
| headspace | 9.47× | Health |
| Whataburger | 1.77× | Food & Beverages |
| Grace Slick | 8.29× | Music & Radio |
| Cherish (group) | 10.23× | Music & Radio |
| Goma | 15.5× | Travel & Leisure |
| Emigrate (band) | 7.64× | Music & Radio |
| Ira Glass | 13.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.54 |
| Spirituality | BALANCE | 1.96 |
| Individualism | JOY | 1.84 |
| Tradition | CONSERVATISM | 1.75 |
| Community Orientation | OPEN | 1.72 |
| Convenience Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| United Kingdom | 5.4% |
| Canada | 4.3% |
See American History audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does American History have in United States?
American History has an estimated audience of 2,433,257 people in United States, concentrated in California and Texas.
What is the gender split and age of American History fans?
52.7% of American History fans are female, 47.3% are male, with an average age of 43.1 years.
Which brands do American History fans like most?
American History fans show strongest brand affinity for Jeep Wagoneer (15.24×), Urban Outfitters (4.43×), and Wok (11.33×) over the country average.
Where do American History fans live in United States?
American History fans in United States are most concentrated in California (reach 266,573), Texas (reach 204,520), and Florida (reach 169,374). These three regions account for the largest share of the active audience.
What other brands do American History fans also like?
Beyond American History itself, the audience over-indexes on Urban Outfitters (4.43×), Wok (11.33×), Goop (8.7×), and Vocal harmony (6.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.