A data profile of the people who buy, follow and care about American History in United States — modelled from more than twelve digital signal sources. American History has an estimated audience of 2,433,257 people in United States.
The average American History fan in United States is 43.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Chuck Norris, Lebanon, City Bank, with strongest over-indexing on Chuck Norris (10.53× the country average).
Demographically, the American History audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical American History fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.
The key figures that characterise the American History profile in United States.
52.7% are female, 47.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.1 |
| Estimated audience size | 2,433,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide American History audience comes from United States.
| Country | Share |
|---|---|
| United States | 72.4% |
| United Kingdom | 5.4% |
| Canada | 4.3% |
Where the American History audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~40K | 5.95× | |
| 02 | North Carolina | ~90K | 1.22× | |
| 03 | Maryland | ~50K | 1.18× | |
| 04 | Virginia | ~60K | 1.09× | |
| 05 | New Jersey | ~70K | 1.07× | |
| 06 | Louisiana | ~30K | 1.07× | |
| 07 | Kansas | ~20K | 1.06× | |
| 08 | Missouri | ~40K | 1.02× | |
| 09 | Pennsylvania | ~80K | 1.01× | |
| 10 | Ohio | ~80K | 1.01× | |
| 11 | Arkansas | ~20K | 1.00× | |
| 12 | New York | ~100K | 0.99× | |
| 13 | Kentucky | ~30K | 0.98× | |
| 14 | Washington | ~50K | 0.95× | |
| 15 | Oklahoma | ~30K | 0.95× | |
| 16 | Idaho | ~10K | 0.95× | |
| 17 | West Virginia | ~10K | 0.95× | |
| 18 | Alaska | ~5K | 0.95× | |
| 19 | Mississippi | ~20K | 0.94× | |
| 20 | Nebraska | ~10K | 0.94× | |
| 21 | South Dakota | ~5K | 0.94× | |
| 22 | Arizona | ~50K | 0.93× | |
| 23 | Tennessee | ~50K | 0.93× | |
| 24 | Iowa | ~20K | 0.93× | |
| 25 | Montana | ~6K | 0.93× | |
| 26 | Texas | ~200K | 0.92× | |
| 27 | Connecticut | ~20K | 0.92× | |
| 28 | Hawaii | ~10K | 0.92× | |
| 29 | California | ~200K | 0.91× | |
| 30 | Florida | ~200K | 0.91× | |
| 31 | Vermont | ~4K | 0.91× | |
| 32 | Utah | ~20K | 0.90× | |
| 33 | North Dakota | ~4K | 0.90× | |
| 34 | Alabama | ~30K | 0.89× | |
| 35 | New Hampshire | ~9K | 0.89× | |
| 36 | Maine | ~8K | 0.89× | |
| 37 | New Mexico | ~10K | 0.88× | |
| 38 | Delaware | ~6K | 0.88× | |
| 39 | Illinois | ~70K | 0.87× | |
| 40 | Massachusetts | ~40K | 0.87× | |
| 41 | Rhode Island | ~7K | 0.87× | |
| 42 | Georgia | ~60K | 0.86× | |
| 43 | Indiana | ~40K | 0.86× | |
| 44 | Nevada | ~20K | 0.84× | |
| 45 | Michigan | ~50K | 0.83× | |
| 46 | Oregon | ~20K | 0.83× | |
| 47 | Minnesota | ~30K | 0.82× | |
| 48 | Colorado | ~30K | 0.81× | |
| 49 | South Carolina | ~30K | 0.79× | |
| 50 | Wisconsin | ~30K | 0.76× |
The strongest cross-interests of the American History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Pulisic | Sports | 13.36× | ||
| 02 | NATO | Politics & Society | 13.36× | ||
| 03 | Lebanon | Travel & Leisure | 12.85× | ||
| 04 | John C. Reilly | Movies & TV | 11.58× | ||
| 05 | Qatar | Travel & Leisure | 11.14× | ||
| 06 | Karl Marx | Literature | 10.83× | ||
| 07 | Chuck Norris | Movies & TV | 10.53× | ||
| 08 | Dolph Lundgren | Movies & TV | 10.48× | ||
| 09 | Berlin Wall | Travel & Leisure | 9.71× | ||
| 10 | Afghanistan | Travel & Leisure | 9.30× | ||
| 11 | Ice-T | Music & Radio | 9.06× | ||
| 12 | City Bank | Business & Career | 6.84× | ||
| 13 | Israel | Travel & Leisure | 4.70× | ||
| 14 | Microwave oven | Home & Garden | 4.24× | ||
| 15 | Web server | Technology & Electronics | 4.24× | ||
| 16 | Bath and Bodyworks | Shopping | 3.53× | ||
| 17 | Sustainable energy | Home & Garden | 3.29× | ||
| 18 | Renewable energy | Business & Career | 3.28× | ||
| 19 | Radio | Technology & Electronics | 2.18× | ||
| 20 | MSN | News | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.93× | |
| Individualism | JOY | 2.43× | |
| Spirituality | BALANCE | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.83× |
American History has an estimated audience of 2,433,257 people in United States, concentrated in California and Texas.
52.7% of American History fans are female, 47.3% are male, with an average age of 43.1 years.
American History fans show strongest brand affinity for Chuck Norris (10.53×), Lebanon (12.85×), and City Bank (6.84×) over the country average.
American History fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond American History itself, the audience over-indexes on Lebanon (12.85×), City Bank (6.84×), Christian Pulisic (13.36×), and Berlin Wall (9.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for American History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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