Rascasse Audience Intelligence

Pakistan Audience in United States

A data profile of the people who buy, follow and care about Pakistan in United States — modelled from more than twelve digital signal sources. Pakistan has an estimated audience of 9,580,515 people in United States.

#42among Country in United States#234among POI in United States#330in Travel & Leisure

The average Pakistan fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Karachi, Punjab, Pakistan, Civil War (comics), with strongest over-indexing on Karachi (16.35× the country average).

Demographically, the Pakistan audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pakistan fan in United States is balanced, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Karachi.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pakistan profile in United States.

Audience size
9.6M
in United States
Gender
49.7%♀
50.3% male
Age
33.0
average years
Country rank
#3736
POI in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan fans

49.7% are female, 50.3% are male, average age 33.0.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Pakistan audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.0
Estimated audience size9,580,515
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Pakistan audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3914%
40-4912%
50+14%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Pakistan audience comes from United States.

Worldwide audience distribution share by country for Pakistan
CountryShare
India15.5%
United States10.1%
Saudi Arabia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan audience in United States is strongest.

Fig. 05

Top regions by affinity

Pakistan fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K1.77×
02New Jersey~400K1.77×
03Virginia~400K1.77×
04Washington, District of Columbia~50K1.76×
05Maryland~300K1.54×
06Illinois~500K1.48×
07Texas~1M1.39×
08California~1.5M1.34×
09Massachusetts~200K1.26×
10Washington~200K1.23×
11Connecticut~100K1.21×
12Georgia~300K1.16×
13Pennsylvania~400K1.11×
14Minnesota~100K1.00×
15Oregon~100K1.00×
16Florida~600K0.98×
17Michigan~200K0.98×
18Delaware~30K0.98×
19Arizona~200K0.97×
20North Carolina~300K0.96×
21Indiana~200K0.94×
22Kansas~70K0.94×
23Colorado~100K0.92×
24New Hampshire~30K0.92×
25Rhode Island~30K0.92×
26Utah~80K0.90×
27Missouri~100K0.89×
28Iowa~70K0.89×
29Ohio~300K0.88×
30Oklahoma~90K0.88×
31Nevada~80K0.88×
32Wisconsin~100K0.87×
33Alaska~20K0.87×
34Kentucky~100K0.85×
35Vermont~10K0.85×
36Louisiana~100K0.84×
37Hawaii~30K0.84×
38Nebraska~40K0.82×
39Maine~30K0.82×
40South Dakota~20K0.81×
41Arkansas~60K0.79×
42Tennessee~100K0.77×
43Alabama~100K0.77×
44South Carolina~100K0.76×
45Montana~20K0.75×
46North Dakota~10K0.75×
47Idaho~40K0.74×
48New Mexico~40K0.73×
49West Virginia~30K0.73×
50Mississippi~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Pakistan, United States
0.65×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan audience
#·InterestCategoryAffinity×
01Pakistan Super LeagueSports23.87×
02Civil War (comics)Literature20.37×
03Pakistan national cricket teamSports17.72×
04LahoreTravel & Leisure16.71×
05KarachiTravel & Leisure16.35×
06Punjab, PakistanTravel & Leisure16.23×
07Actor VijayMovies & TV14.80×
08IslamabadTravel & Leisure14.68×
09Gulf ArabicTravel & Leisure12.31×
10Telugu languagePolitics & Society9.86×
11Sari-sari storeShopping8.99×
12UrduPolitics & Society8.97×
13Indian wedding clothesFashion & Accessoires8.93×
14Pakistani clothingFashion & Accessoires8.61×
15Egyptian ArabicPolitics & Society8.18×
16Shalwar kameezFashion & Accessoires7.07×
17HindiPolitics & Society6.23×
18SariFashion & Accessoires5.87×
19Stripes (film)Movies & TV5.53×
20Zoom (TV channel)Technology & Electronics4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.72×
Luxury OrientationPREMIUM1.54×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.98×
ExtroversionTHRILL1.07×
Family OrientationCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pakistan have in United States?

Pakistan has an estimated audience of 9,580,515 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pakistan fans?

49.7% of Pakistan fans are female, 50.3% are male, with an average age of 33.0 years.

03

Which brands do Pakistan fans like most?

Pakistan fans show strongest brand affinity for Karachi (16.35×), Punjab, Pakistan (16.23×), and Civil War (comics) (20.37×) over the country average.

04

Where do Pakistan fans live in United States?

Pakistan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan fans also like?

Beyond Pakistan itself, the audience over-indexes on Punjab, Pakistan (16.23×), Civil War (comics) (20.37×), Islamabad (14.68×), and Urdu (8.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Pakistan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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