Pakistan Audience in United States

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Pakistan has an estimated audience of 9,580,515 people in United States. 49.7% are female, 50.3% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Karachi, Punjab, Pakistan, Civil War (comics), Indian Premier League, Islamabad.

The average Pakistan fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Karachi, Punjab, Pakistan, Civil War (comics), with strongest over-indexing on Karachi (16.35× the country average). Demographically, the Pakistan audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Pakistan fans

Demographic split for Pakistan audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.0
Estimated audience size9,580,515

Audience persona

The typical Pakistan fan in United States is balanced, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Karachi.

Top regions in United States

Top regions ranked by reach for Pakistan in United States
RegionReachAffinity
California1,512,6101.44×
Texas1,198,2761.45×
New York1,069,6012×
Florida666,0901.03×
Illinois523,5911.64×
New Jersey476,6991.96×
Virginia433,6081.86×
Pennsylvania365,3371.13×
Georgia350,6691.19×
North Carolina274,7140.95×
Maryland264,9311.61×
Michigan253,5951.01×
Washington253,5951.32×
Ohio250,8960.85×
Massachusetts247,6561.31×
Arizona205,1231.05×
Indiana160,3940.92×
Tennessee151,2020.79×
Colorado139,7280.93×
Missouri138,8370.9×
Minnesota131,4090.96×
Connecticut117,7551.23×
Oregon111,8941.02×
Wisconsin107,8330.75×
Alabama100,5480.75×
South Carolina98,0890.68×
Oklahoma93,7160.88×
Kentucky92,2310.77×
Louisiana91,5490.74×
Nevada82,7570.89×
Utah76,9750.9×
Iowa68,6210.87×
Kansas67,2970.89×
Arkansas57,2070.72×
Washington, District of Columbia56,6871.97×
Mississippi46,5250.59×
Nebraska36,4330.76×
Hawaii34,3980.84×
Idaho32,2290.67×
New Mexico31,9830.67×
New Hampshire31,1650.83×
West Virginia29,9530.67×
Rhode Island27,2670.89×
Maine25,9630.76×
Delaware24,5150.93×
Montana17,6450.66×
South Dakota15,3310.69×
Alaska15,0350.73×
Vermont12,5290.74×
North Dakota12,2580.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pakistan audience
BrandAffinityCategory
Karachi16.35×Travel & Leisure
Punjab, Pakistan16.23×Travel & Leisure
Civil War (comics)20.37×Literature
Indian Premier League5.66×Sports
Islamabad14.68×Travel & Leisure
Urdu8.97×Politics & Society
Pakistan national cricket team17.72×Sports
Zoom (TV channel)4.93×Technology & Electronics
Gulf Arabic12.31×Travel & Leisure
Lahore16.71×Travel & Leisure
Pakistan Super League23.87×Sports
Pakistani clothing8.61×Fashion & Accessoires
Indian wedding clothes8.93×Fashion & Accessoires
Stripes (film)5.53×Movies & TV
Egyptian Arabic8.18×Politics & Society
Sari-sari store8.99×Shopping
Telugu language9.86×Politics & Society
Shalwar kameez7.07×Fashion & Accessoires
Sari5.87×Fashion & Accessoires
Hindi6.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pakistan audience
TraitClusterScore
PatriotismCONSERVATISM1.49
Price SensitivityPREMIUM1.46
Quality AwarenessPREMIUM1.32
Pet OwnershipJOY1.27
Early Adopter MentalityPOWER1.27
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Pakistan
CountryShare
India15.6%
United States10.2%
Saudi Arabia6.7%

See Pakistan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Pakistan have in United States?

Pakistan has an estimated audience of 9,580,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Pakistan fans?

49.7% of Pakistan fans are female, 50.3% are male, with an average age of 33.0 years.

Which brands do Pakistan fans like most?

Pakistan fans show strongest brand affinity for Karachi (16.35×), Punjab, Pakistan (16.23×), and Civil War (comics) (20.37×) over the country average.

Where do Pakistan fans live in United States?

Pakistan fans in United States are most concentrated in California (reach 1,512,610), Texas (reach 1,198,276), and New York (reach 1,069,601). These three regions account for the largest share of the active audience.

What other brands do Pakistan fans also like?

Beyond Pakistan itself, the audience over-indexes on Punjab, Pakistan (16.23×), Civil War (comics) (20.37×), Indian Premier League (5.66×), and Islamabad (14.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.