Rascasse Audience Intelligence

Islamabad Audience in United States

A data profile of the people who buy, follow and care about Islamabad in United States — modelled from more than twelve digital signal sources. Islamabad has an estimated audience of 2,857,144 people in United States.

#155among City in United States#795among POI in United States#857in Travel & Leisure

The average Islamabad fan in United States is 28.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include MARIA.B, Pakistan, Cultural tourism, with strongest over-indexing on MARIA.B (47.26× the country average).

Demographically, the Islamabad audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Islamabad fan in United States is balanced, around 28.7 years old, with strong Community Orientation tendencies and a notable affinity for MARIA.B.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islamabad profile in United States.

Audience size
2.9M
in United States
Gender
50.9%♀
49.1% male
Age
28.7
average years
Country rank
#10714
POI in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Islamabad fans

50.9% are female, 49.1% are male, average age 28.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Islamabad audience in United States
MetricValue
Female50.9%
Male49.1%
Average age28.7
Estimated audience size2,857,144
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Islamabad audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Islamabad audience comes from United States.

Worldwide audience distribution share by country for Islamabad
CountryShare
Pakistan15.7%
India12.4%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islamabad audience in United States is strongest.

Fig. 05

Top regions by affinity

Islamabad fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.38×
02Virginia~100K1.74×
03New York~300K1.72×
04Massachusetts~80K1.42×
05New Jersey~100K1.36×
06Maryland~70K1.33×
07Washington~70K1.24×
08Illinois~100K1.23×
09Connecticut~30K1.18×
10California~400K1.17×
11Texas~300K1.17×
12Pennsylvania~100K1.05×
13New Hampshire~10K1.05×
14Vermont~5K1.05×
15Minnesota~40K1.02×
16Colorado~50K1.01×
17Oregon~30K1.00×
18Florida~200K0.99×
19Utah~30K0.98×
20Georgia~90K0.97×
21Kansas~20K0.96×
22Maine~10K0.96×
23Rhode Island~9K0.96×
24North Dakota~6K0.94×
25Michigan~70K0.93×
26Delaware~7K0.93×
27South Dakota~6K0.92×
28Montana~7K0.91×
29North Carolina~80K0.90×
30Alaska~5K0.89×
31Missouri~40K0.88×
32Hawaii~10K0.85×
33Arizona~50K0.84×
34Indiana~40K0.84×
35Wisconsin~40K0.84×
36Nebraska~10K0.83×
37Idaho~10K0.83×
38Oklahoma~30K0.82×
39West Virginia~10K0.81×
40Ohio~70K0.79×
41Nevada~20K0.79×
42Iowa~20K0.79×
43Tennessee~40K0.78×
44New Mexico~10K0.78×
45South Carolina~30K0.77×
46Kentucky~30K0.76×
47Arkansas~20K0.76×
48Louisiana~30K0.74×
49Alabama~30K0.73×
50Mississippi~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Islamabad, United States
0.70×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islamabad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islamabad audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure47.31×
02MARIA.BFashion & Accessoires47.26×
03Toulouse FCSports42.32×
04BaroquePolitics & Society37.65×
05Drone racingSports35.48×
06HDFC BankBusiness & Career31.21×
07Ranbir KapoorMovies & TV23.10×
08God in IslamPolitics & Society21.92×
09Etihad AirwaysTravel & Leisure20.00×
10Ranveer SinghMovies & TV18.46×
11BodrumTravel & Leisure17.51×
12BahrainTravel & Leisure16.01×
13PakistanTravel & Leisure14.68×
14Cross-stitchHome & Garden13.81×
15International educationBusiness & Career13.45×
16HindiPolitics & Society8.95×
17Bath and BodyworksShopping5.02×
18Hair ExtensionsBeauty & Wellness4.33×
19Diaper bagKids & Family4.08×
20Planet FitnessSports3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islamabad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islamabad audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.41×
Price SensitivityPREMIUM2.20×
Pet OwnershipJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islamabad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
DIY MentalityTHRILL0.86×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Islamabad have in United States?

Islamabad has an estimated audience of 2,857,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Islamabad fans?

50.9% of Islamabad fans are female, 49.1% are male, with an average age of 28.7 years.

03

Which brands do Islamabad fans like most?

Islamabad fans show strongest brand affinity for MARIA.B (47.26×), Pakistan (14.68×), and Cultural tourism (47.31×) over the country average.

04

Where do Islamabad fans live in United States?

Islamabad fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Islamabad fans also like?

Beyond Islamabad itself, the audience over-indexes on Pakistan (14.68×), Cultural tourism (47.31×), Cross-stitch (13.81×), and Baroque (37.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Islamabad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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