A data profile of the people who buy, follow and care about Islamabad in India — modelled from more than twelve digital signal sources. Islamabad has an estimated audience of 3,511,102 people in India.
Islamabad has an estimated audience of 3,511,102 people in India. 43.1% are female, 56.9% are male, average age 28.0. Top brand affinities: Superman, Harry Potter, Pakistan, Chennai, Pakistan national cricket team.
Top brand affinities include Superman, Harry Potter, Pakistan, with strongest over-indexing on Superman (2.16× the country average).
Demographically, the Islamabad audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical Islamabad fan in India is more male, around 28.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Superman.
The key figures that characterise the Islamabad profile in India.
43.1% are female, 56.9% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 28.0 |
| Estimated audience size | 3,511,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Islamabad audience comes from India.
| Country | Share |
|---|---|
| Pakistan | 15.7% |
| India | 12.4% |
| United States | 10.1% |
The strongest cross-interests of the Islamabad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 5.57× | ||
| 02 | Japan Airlines | Travel & Leisure | 5.57× | ||
| 03 | Modern Family | Movies & TV | 4.81× | ||
| 04 | Ryan Gosling | Movies & TV | 4.80× | ||
| 05 | Emma Watson | Movies & TV | 3.65× | ||
| 06 | Manchester City F.C. | Sports | 2.82× | ||
| 07 | Superman | Movies & TV | 2.16× | ||
| 08 | Wedding invitation | Home & Garden | 2.15× | ||
| 09 | Alia Bhatt | Movies & TV | 2.09× | ||
| 10 | Pakistan national cricket team | Sports | 1.94× | ||
| 11 | Party dress | Fashion & Accessoires | 1.94× | ||
| 12 | Harry Potter | Movies & TV | 1.92× | ||
| 13 | England cricket team | Sports | 1.91× | ||
| 14 | Amitabh Bachchan | Movies & TV | 1.85× | ||
| 15 | Pakistan | Travel & Leisure | 1.83× | ||
| 16 | Career development | Business & Career | 1.83× | ||
| 17 | Chennai | Travel & Leisure | 1.63× | ||
| 18 | Nutrient | Food & Beverages | 1.62× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 20 | Poetry | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.17× | |
| Early Adopter Mentality | POWER | 1.57× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Islamabad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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