Rascasse Audience Intelligence

Islamabad Audience in Germany

A data profile of the people who buy, follow and care about Islamabad in Germany — modelled from more than twelve digital signal sources. Islamabad has an estimated audience of 521,207 people in Germany.

#204among City in Germany#958among POI in Germany#889in Travel & Leisure

The average Islamabad fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include OUTFITTERS, Persian pop music, Central heating, with strongest over-indexing on OUTFITTERS (48.03× the country average).

Demographically, the Islamabad audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Islamabad fan in Germany is balanced, around 30.7 years old, with strong Community Orientation tendencies and a notable affinity for OUTFITTERS.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islamabad profile in Germany.

Audience size
521K
in Germany
Gender
49.3%♀
50.7% male
Age
30.7
average years
Country rank
#11358
POI in Germany
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Islamabad fans

49.3% are female, 50.7% are male, average age 30.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Islamabad audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age30.7
Estimated audience size521,207
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Islamabad audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Islamabad audience comes from Germany.

Worldwide audience distribution share by country for Islamabad
CountryShare
Pakistan15.7%
India12.4%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islamabad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Islamabad fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.64×
02Berlin~40K1.59×
03Hamburg~10K1.19×
04Bayern~100K1.14×
05Bremen~5K1.09×
06Baden-Württemberg~70K1.04×
07Nordrhein-Westfalen~100K1.03×
08Rheinland-Pfalz~20K0.94×
09Sachsen~20K0.89×
10Niedersachsen~40K0.85×
11Schleswig-Holstein~20K0.85×
12Thüringen~10K0.85×
13Saarland~5K0.85×
14Brandenburg~10K0.80×
15Sachsen-Anhalt~10K0.74×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Islamabad, Germany
0.70×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islamabad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islamabad audience
#·InterestCategoryAffinity×
01OUTFITTERSShopping48.03×
02Meagan GoodMovies & TV32.49×
03Persian pop musicMusic & Radio29.31×
04Daily ExpressNews24.21×
05Pakistan Super LeagueSports21.71×
06Cotton OnFashion & Accessoires21.08×
07Ranveer SinghMovies & TV20.44×
08FIFA U-20 World CupSports18.45×
09MARIA.BFashion & Accessoires14.72×
10Central heatingHome & Garden13.24×
11Islamic bankingBusiness & Career13.09×
12PonytailFashion & Accessoires10.52×
13FlipkartShopping10.43×
14PakistanTravel & Leisure8.00×
15Cross-stitchHome & Garden7.80×
16GoFundMeBusiness & Career6.39×
17DailymotionMovies & TV5.32×
18PhilanthropyArts & Culture5.19×
19SkyscannerTravel & Leisure3.22×
20ZaraShopping2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islamabad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islamabad audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
TravellingTHRILL1.83×
Career OrientationPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islamabad audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Family OrientationCONSERVATISM0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Islamabad have in Germany?

Islamabad has an estimated audience of 521,207 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Islamabad fans?

49.3% of Islamabad fans are female, 50.7% are male, with an average age of 30.7 years.

03

Which brands do Islamabad fans like most?

Islamabad fans show strongest brand affinity for OUTFITTERS (48.03×), Persian pop music (29.31×), and Central heating (13.24×) over the country average.

04

Where do Islamabad fans live in Germany?

Islamabad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Islamabad fans also like?

Beyond Islamabad itself, the audience over-indexes on Persian pop music (29.31×), Central heating (13.24×), Daily Express (24.21×), and Cross-stitch (7.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Islamabad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Islamabad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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