OUTFITTERS Audience in Germany
OUTFITTERS has an estimated audience of 279,556 people in Germany. 51.0% are female, 49.0% are male, average age 29.7. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Kayseria, Asim Jofa, Pakistani clothing, Islamabad, Bonanza.
The average OUTFITTERS fan in Germany is 29.7 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Kayseria, Asim Jofa, Pakistani clothing, with strongest over-indexing on Kayseria (176.81× the country average). Demographically, the OUTFITTERS audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of OUTFITTERS fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 29.7 |
| Estimated audience size | 279,556 |
Audience persona
The typical OUTFITTERS fan in Germany is balanced, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kayseria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 70,607 | 3.31× |
| Nordrhein-Westfalen | 53,068 | 0.87× |
| Bayern | 38,917 | 0.87× |
| Baden-Württemberg | 33,704 | 0.88× |
| Rheinland-Pfalz | 24,357 | 1.74× |
| Niedersachsen | 23,293 | 0.86× |
| Berlin | 11,476 | 0.92× |
| Sachsen | 8,396 | 0.61× |
| Schleswig-Holstein | 7,413 | 0.74× |
| Hamburg | 6,721 | 1.06× |
| Brandenburg | 6,354 | 0.73× |
| Sachsen-Anhalt | 5,005 | 0.69× |
| Thüringen | 4,764 | 0.67× |
| Mecklenburg-Vorpommern | 3,023 | 0.57× |
| Saarland | 2,939 | 0.86× |
| Bremen | 1,491 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kayseria | 176.81× | Shopping |
| Asim Jofa | 156.83× | Fashion & Accessoires |
| Pakistani clothing | 37.31× | Fashion & Accessoires |
| Islamabad | 48.03× | Travel & Leisure |
| Bonanza | 51.51× | Movies & TV |
| Motifz | 263.02× | Shopping |
| Karachi | 38.45× | Travel & Leisure |
| Pakistan | 15.48× | Travel & Leisure |
| Urdu | 27.26× | Politics & Society |
| Hush Puppies | 68.52× | Fashion & Accessoires |
| Lahore | 31.12× | Travel & Leisure |
| Nomi Ansari | 209.51× | Fashion & Accessoires |
| Hajjah | 31.81× | Travel & Leisure |
| MARIA.B | 36.13× | Fashion & Accessoires |
| Rieker Shoes | 18.61× | Fashion & Accessoires |
| Luxury Lifestyle | 8.42× | Shopping |
| Modest Fashion | 19.55× | Fashion & Accessoires |
| Ready-to-wear | 11.16× | Fashion & Accessoires |
| PakWheels | 44.4× | Cars & Mobility |
| Urdu poetry | 25.42× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.2 |
| Price Sensitivity | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.12 |
| Spirituality | BALANCE | 1.07 |
| Travelling | THRILL | 1.06 |
| Mindfulness | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 10.7% |
| Japan | 9.1% |
See OUTFITTERS audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does OUTFITTERS have in Germany?
OUTFITTERS has an estimated audience of 279,556 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of OUTFITTERS fans?
51.0% of OUTFITTERS fans are female, 49.0% are male, with an average age of 29.7 years.
Which brands do OUTFITTERS fans like most?
OUTFITTERS fans show strongest brand affinity for Kayseria (176.81×), Asim Jofa (156.83×), and Pakistani clothing (37.31×) over the country average.
Where do OUTFITTERS fans live in Germany?
OUTFITTERS fans in Germany are most concentrated in Hessen (reach 70,607), Nordrhein-Westfalen (reach 53,068), and Bayern (reach 38,917). These three regions account for the largest share of the active audience.
What other brands do OUTFITTERS fans also like?
Beyond OUTFITTERS itself, the audience over-indexes on Asim Jofa (156.83×), Pakistani clothing (37.31×), Islamabad (48.03×), and Bonanza (51.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OUTFITTERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.