Rascasse Audience Intelligence

OUTFITTERS Audience in Germany

A data profile of the people who buy, follow and care about OUTFITTERS in Germany — modelled from more than twelve digital signal sources. OUTFITTERS has an estimated audience of 278,644 people in Germany.

#31among Fashion in Germany#597among Website / Newspaper / Magazine in Germany#418in Shopping

The average OUTFITTERS fan in Germany is 29.7 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Kayseria, Asim Jofa, Pakistani clothing, with strongest over-indexing on Kayseria (176.81× the country average).

Demographically, the OUTFITTERS audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical OUTFITTERS fan in Germany is balanced, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kayseria.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OUTFITTERS profile in Germany.

Audience size
279K
in Germany
Gender
51.0%♀
49.0% male
Age
29.7
average years
Country rank
#18318
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OUTFITTERS

51.0% are female, 49.0% are male, average age 29.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for OUTFITTERS audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age29.7
Estimated audience size278,644
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the OUTFITTERS audience in Germany
Age bracketShare%
16-1943%
20-2928%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

8.9%

of the worldwide OUTFITTERS audience comes from Germany.

Worldwide audience distribution share by country for OUTFITTERS
CountryShare
United States20.6%
United Kingdom10.7%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OUTFITTERS audience in Germany is strongest.

Fig. 05

Top regions by affinity

OUTFITTERS fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K3.17×
02Rheinland-Pfalz~20K1.64×
03Hamburg~6K1.02×
04Berlin~10K0.96×
05Saarland~3K0.91×
06Bayern~40K0.88×
07Baden-Württemberg~30K0.87×
08Nordrhein-Westfalen~50K0.85×
09Niedersachsen~20K0.85×
10Bremen~2K0.85×
11Thüringen~6K0.83×
12Brandenburg~7K0.81×
13Sachsen-Anhalt~6K0.78×
14Schleswig-Holstein~8K0.77×
15Mecklenburg-Vorpommern~4K0.73×
16Sachsen~9K0.68×
Fig. 06

Affinity by region

Affinity by region — OUTFITTERS, Germany
0.68×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OUTFITTERS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OUTFITTERS audience
#·InterestCategoryAffinity×
01MotifzShopping263.02×
02Nomi AnsariFashion & Accessoires209.51×
03KayseriaShopping176.81×
04Asim JofaFashion & Accessoires156.83×
05Hush PuppiesFashion & Accessoires68.52×
06BonanzaMovies & TV51.51×
07IslamabadTravel & Leisure48.03×
08KarachiTravel & Leisure38.45×
09Pakistani clothingFashion & Accessoires37.31×
10MARIA.BFashion & Accessoires36.13×
11HajjahTravel & Leisure31.81×
12LahoreTravel & Leisure31.12×
13UrduPolitics & Society27.26×
14Modest FashionFashion & Accessoires19.55×
15Priyanka ChopraMovies & TV18.89×
16Rieker ShoesFashion & Accessoires18.61×
17PakistanTravel & Leisure15.48×
18Ready-to-wearFashion & Accessoires11.16×
19Luxury LifestyleShopping8.42×
20FC Bayern MunichSports2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OUTFITTERS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OUTFITTERS audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.38×
IndividualismJOY1.99×
Design AffinityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OUTFITTERS audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
DIY MentalityTHRILL0.55×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OUTFITTERS have in Germany?

OUTFITTERS has an estimated audience of 278,644 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of OUTFITTERS fans?

51.0% of OUTFITTERS fans are female, 49.0% are male, with an average age of 29.7 years.

03

Which brands do OUTFITTERS fans like most?

OUTFITTERS fans show strongest brand affinity for Kayseria (176.81×), Asim Jofa (156.83×), and Pakistani clothing (37.31×) over the country average.

04

Where do OUTFITTERS fans live in Germany?

OUTFITTERS fans in Germany are most concentrated in Hessen (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do OUTFITTERS fans also like?

Beyond OUTFITTERS itself, the audience over-indexes on Asim Jofa (156.83×), Pakistani clothing (37.31×), Islamabad (48.03×), and Bonanza (51.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See OUTFITTERS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for OUTFITTERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →