Hajjah Audience in Germany
A data profile of the people who buy, follow and care about Hajjah in Germany — modelled from more than twelve digital signal sources. Hajjah has an estimated audience of 326,695 people in Germany.
The average Hajjah fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bodrum, Muslim holidays, Islamic banking, with strongest over-indexing on Bodrum (36.17× the country average).
Demographically, the Hajjah audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hajjah fan in Germany is more female, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bodrum.
At a glance
The key figures that characterise the Hajjah profile in Germany.
Search interest · 12-month trend
Demographics of Hajjah fans
63.9% are female, 36.1% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 36.8 |
| Estimated audience size | 326,695 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Hajjah audience comes from Germany.
| Country | Share |
|---|---|
| Indonesia | 18.7% |
| Saudi Arabia | 12.0% |
| India | 9.6% |
Geography
Where the Hajjah audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~10K | 1.26× | |
| 02 | Schleswig-Holstein | ~10K | 1.12× | |
| 03 | Rheinland-Pfalz | ~20K | 1.10× | |
| 04 | Sachsen | ~20K | 1.06× | |
| 05 | Hamburg | ~8K | 1.04× | |
| 06 | Berlin | ~20K | 1.03× | |
| 07 | Sachsen-Anhalt | ~9K | 1.01× | |
| 08 | Thüringen | ~8K | 1.00× | |
| 09 | Mecklenburg-Vorpommern | ~6K | 1.00× | |
| 10 | Saarland | ~4K | 1.00× | |
| 11 | Bremen | ~3K | 1.00× | |
| 12 | Hessen | ~20K | 0.96× | |
| 13 | Niedersachsen | ~30K | 0.93× | |
| 14 | Baden-Württemberg | ~40K | 0.89× | |
| 15 | Bayern | ~50K | 0.87× | |
| 16 | Nordrhein-Westfalen | ~60K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hajjah audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 61.08× | ||
| 02 | Islamic banking | Business & Career | 53.64× | ||
| 03 | Bodrum | Travel & Leisure | 36.17× | ||
| 04 | OUTFITTERS | Shopping | 31.81× | ||
| 05 | Cat Stevens | Music & Radio | 30.17× | ||
| 06 | Riyadh | Travel & Leisure | 28.30× | ||
| 07 | Gregor Gysi | Politics & Society | 20.00× | ||
| 08 | IG Metall | Politics & Society | 20.00× | ||
| 09 | Palm Jumeirah | Travel & Leisure | 19.59× | ||
| 10 | State school | Kids & Family | 19.09× | ||
| 11 | Amy Macdonald | Music & Radio | 16.43× | ||
| 12 | Burj Khalifa | Travel & Leisure | 15.82× | ||
| 13 | God in Islam | Politics & Society | 14.93× | ||
| 14 | Social shopping | Shopping | 10.81× | ||
| 15 | Sözcü | News | 8.81× | ||
| 16 | Tipico | Games | 7.68× | ||
| 17 | Arabic pop music | Music & Radio | 7.34× | ||
| 18 | Trabzonspor | Sports | 6.74× | ||
| 19 | Süper Lig | Sports | 6.32× | ||
| 20 | Drop shipping | Shopping | 4.84× |
Personality of the Hajjah audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.08× | |
| Travelling | THRILL | 1.86× | |
| Creativity | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| DIY Mentality | THRILL | 0.61× | |
| Indulgence | JOY | 0.77× |
Frequently asked questions
How many fans does Hajjah have in Germany?
Hajjah has an estimated audience of 326,695 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hajjah fans?
63.9% of Hajjah fans are female, 36.1% are male, with an average age of 36.8 years.
Which brands do Hajjah fans like most?
Hajjah fans show strongest brand affinity for Bodrum (36.17×), Muslim holidays (61.08×), and Islamic banking (53.64×) over the country average.
Where do Hajjah fans live in Germany?
Hajjah fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Hajjah fans also like?
Beyond Hajjah itself, the audience over-indexes on Muslim holidays (61.08×), Islamic banking (53.64×), Tipico (7.68×), and Riyadh (28.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Hajjah audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hajjah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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