Hajjah Audience in Germany
Hajjah has an estimated audience of 326,695 people in Germany. 63.9% are female, 36.1% are male, average age 36.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Enzkreis, Electrolyte, Therme Erding, Emigrate (band), CAC 40.
The average Hajjah fan in Germany is 36.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Enzkreis, Electrolyte, Therme Erding, with strongest over-indexing on Enzkreis (29.3× the country average). Demographically, the Hajjah audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hajjah fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 36.8 |
| Estimated audience size | 326,695 |
Audience persona
The typical Hajjah fan in Germany is more female, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 25,005 | 0.56× |
| Nordrhein-Westfalen | 24,420 | 0.34× |
| Rheinland-Pfalz | 23,853 | 1.46× |
| Bayern | 23,692 | 0.45× |
| Brandenburg | 22,756 | 2.25× |
| Niedersachsen | 21,392 | 0.67× |
| Hessen | 20,520 | 0.82× |
| Sachsen | 20,275 | 1.27× |
| Schleswig-Holstein | 18,528 | 1.58× |
| Berlin | 17,269 | 1.18× |
| Hamburg | 12,439 | 1.68× |
| Sachsen-Anhalt | 11,534 | 1.36× |
| Thüringen | 7,918 | 0.95× |
| Mecklenburg-Vorpommern | 3,382 | 0.54× |
| Saarland | 3,362 | 0.84× |
| Bremen | 3,299 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 29.3× | Travel & Leisure |
| Electrolyte | 24.85× | Health |
| Therme Erding | 8.34× | Travel & Leisure |
| Emigrate (band) | 13.04× | Music & Radio |
| CAC 40 | 1.94× | Business & Career |
| Journey to the West (2011 TV series) | 20× | Movies & TV |
| Hazarajat | 20× | Travel & Leisure |
| Home Delivery | 2.93× | Food & Beverages |
| Humans (TV series) | 4.91× | Movies & TV |
| Jaguar F-Pace | 5.17× | Cars & Mobility |
| Headhunters (film) | 3.25× | Movies & TV |
| Nationality | 1.96× | Politics & Society |
| Lindy Hop | 5.17× | Music & Radio |
| Huizen | 3.41× | Travel & Leisure |
| Chorzów | 13.49× | Travel & Leisure |
| Hockenheim | 4.47× | Travel & Leisure |
| Holstein | 4.26× | Travel & Leisure |
| Erdemli | 9.63× | Travel & Leisure |
| Rosie the Riveter | 6.13× | Business & Career |
| Homesteading | 3.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.59 |
| Price Sensitivity | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.43 |
| Creativity | OPEN | 1.33 |
| Mindfulness | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 18.7% |
| Saudi Arabia | 12.0% |
| India | 9.6% |
See Hajjah audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hajjah have in Germany?
Hajjah has an estimated audience of 326,695 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Hajjah fans?
63.9% of Hajjah fans are female, 36.1% are male, with an average age of 36.8 years.
Which brands do Hajjah fans like most?
Hajjah fans show strongest brand affinity for Enzkreis (29.3×), Electrolyte (24.85×), and Therme Erding (8.34×) over the country average.
Where do Hajjah fans live in Germany?
Hajjah fans in Germany are most concentrated in Baden-Württemberg (reach 25,005), Nordrhein-Westfalen (reach 24,420), and Rheinland-Pfalz (reach 23,853). These three regions account for the largest share of the active audience.
What other brands do Hajjah fans also like?
Beyond Hajjah itself, the audience over-indexes on Electrolyte (24.85×), Therme Erding (8.34×), Emigrate (band) (13.04×), and CAC 40 (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hajjah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.