Rascasse Audience Intelligence

Burj Khalifa Audience in Germany

A data profile of the people who buy, follow and care about Burj Khalifa in Germany — modelled from more than twelve digital signal sources. Burj Khalifa has an estimated audience of 644,638 people in Germany.

#13among POI in Germany#778among POI in Germany#749in Travel & Leisure

The average Burj Khalifa fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Burj Al Arab, Wedding videography, with strongest over-indexing on Google News (8.74× the country average).

Demographically, the Burj Khalifa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Burj Khalifa fan in Germany is balanced, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burj Khalifa profile in Germany.

Audience size
645K
in Germany
Gender
53.2%♀
46.8% male
Age
37.4
average years
Country rank
#9506
POI in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burj Khalifa fans

53.2% are female, 46.8% are male, average age 37.4.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Burj Khalifa audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age37.4
Estimated audience size644,638
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Burj Khalifa audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Burj Khalifa audience comes from Germany.

Worldwide audience distribution share by country for Burj Khalifa
CountryShare
United Arab Emirates14.0%
Saudi Arabia11.0%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burj Khalifa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Burj Khalifa fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.23×
02Bayern~100K1.15×
03Baden-Württemberg~100K1.13×
04Hamburg~20K1.10×
05Nordrhein-Westfalen~200K1.09×
06Berlin~30K1.06×
07Sachsen~30K1.03×
08Rheinland-Pfalz~30K0.99×
09Niedersachsen~60K0.97×
10Brandenburg~20K0.96×
11Schleswig-Holstein~20K0.95×
12Bremen~5K0.93×
13Thüringen~10K0.89×
14Saarland~7K0.89×
15Sachsen-Anhalt~10K0.83×
16Mecklenburg-Vorpommern~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Burj Khalifa, Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burj Khalifa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burj Khalifa audience
#·InterestCategoryAffinity×
01Mall of the EmiratesShopping37.71×
02The Dubai MallFashion & Accessoires35.18×
03Dubai MarinaTravel & Leisure33.70×
04Burj Al ArabTravel & Leisure33.23×
05Palm JumeirahTravel & Leisure24.22×
06Atlantis, The PalmTravel & Leisure22.67×
07Wedding videographyKids & Family11.47×
08Arabic pop musicMusic & Radio9.05×
09DubaiTravel & Leisure9.01×
10BodrumTravel & Leisure9.01×
11Google NewsNews8.74×
12United Arab EmiratesTravel & Leisure8.63×
13Summer vacationTravel & Leisure5.68×
14SkyscannerTravel & Leisure5.52×
15Property finderHome & Garden4.98×
16AirbnbTravel & Leisure3.28×
17TikTokInternet & Social Media2.81×
18MoviesMovies & TV2.12×
19ReadingLiterature2.09×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burj Khalifa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burj Khalifa audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.95×
IndividualismJOY2.87×
Risk AppetiteTHRILL2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burj Khalifa audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Family OrientationCONSERVATISM0.91×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burj Khalifa have in Germany?

Burj Khalifa has an estimated audience of 644,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Burj Khalifa fans?

53.2% of Burj Khalifa fans are female, 46.8% are male, with an average age of 37.4 years.

03

Which brands do Burj Khalifa fans like most?

Burj Khalifa fans show strongest brand affinity for Google News (8.74×), Burj Al Arab (33.23×), and Wedding videography (11.47×) over the country average.

04

Where do Burj Khalifa fans live in Germany?

Burj Khalifa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Burj Khalifa fans also like?

Beyond Burj Khalifa itself, the audience over-indexes on Burj Al Arab (33.23×), Wedding videography (11.47×), Palm Jumeirah (24.22×), and The Dubai Mall (35.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Burj Khalifa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Burj Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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