Burj Khalifa Audience in Germany
Burj Khalifa has an estimated audience of 644,638 people in Germany. 53.2% are female, 46.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Burj Al Arab, Wedding videography, Palm Jumeirah, The Dubai Mall.
The average Burj Khalifa fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Burj Al Arab, Wedding videography, with strongest over-indexing on Google News (8.74× the country average). Demographically, the Burj Khalifa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Burj Khalifa fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.4 |
| Estimated audience size | 644,638 |
Audience persona
The typical Burj Khalifa fan in Germany is balanced, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,587 | 1.13× |
| Bayern | 120,312 | 1.16× |
| Baden-Württemberg | 101,688 | 1.16× |
| Hessen | 63,321 | 1.29× |
| Niedersachsen | 61,068 | 0.98× |
| Sachsen | 32,560 | 1.03× |
| Berlin | 31,836 | 1.1× |
| Rheinland-Pfalz | 31,822 | 0.99× |
| Schleswig-Holstein | 21,883 | 0.95× |
| Brandenburg | 18,577 | 0.93× |
| Hamburg | 16,357 | 1.12× |
| Thüringen | 13,811 | 0.84× |
| Sachsen-Anhalt | 13,250 | 0.79× |
| Mecklenburg-Vorpommern | 9,548 | 0.78× |
| Saarland | 6,792 | 0.86× |
| Bremen | 4,973 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 8.74× | News |
| Burj Al Arab | 33.23× | Travel & Leisure |
| Wedding videography | 11.47× | Kids & Family |
| Palm Jumeirah | 24.22× | Travel & Leisure |
| The Dubai Mall | 35.18× | Fashion & Accessoires |
| Dubai Marina | 33.7× | Travel & Leisure |
| Dubai | 9.01× | Travel & Leisure |
| Bodrum | 9.01× | Travel & Leisure |
| TikTok | 2.81× | Internet & Social Media |
| United Arab Emirates | 8.63× | Travel & Leisure |
| Arabic pop music | 9.05× | Music & Radio |
| Airbnb | 3.28× | Travel & Leisure |
| Atlantis, The Palm | 22.67× | Travel & Leisure |
| Mall of the Emirates | 37.71× | Shopping |
| Shopping | 2.07× | Shopping |
| Property finder | 4.98× | Home & Garden |
| Reading | 2.09× | Literature |
| Summer vacation | 5.68× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Skyscanner | 5.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.66 |
| Risk Appetite | THRILL | 2.35 |
| Travelling | THRILL | 2.09 |
| Luxury Orientation | PREMIUM | 1.98 |
| Indulgence | JOY | 1.97 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 14.0% |
| Saudi Arabia | 11.0% |
| United States | 5.6% |
See Burj Khalifa audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Burj Khalifa have in Germany?
Burj Khalifa has an estimated audience of 644,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Burj Khalifa fans?
53.2% of Burj Khalifa fans are female, 46.8% are male, with an average age of 37.4 years.
Which brands do Burj Khalifa fans like most?
Burj Khalifa fans show strongest brand affinity for Google News (8.74×), Burj Al Arab (33.23×), and Wedding videography (11.47×) over the country average.
Where do Burj Khalifa fans live in Germany?
Burj Khalifa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,587), Bayern (reach 120,312), and Baden-Württemberg (reach 101,688). These three regions account for the largest share of the active audience.
What other brands do Burj Khalifa fans also like?
Beyond Burj Khalifa itself, the audience over-indexes on Burj Al Arab (33.23×), Wedding videography (11.47×), Palm Jumeirah (24.22×), and The Dubai Mall (35.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burj Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.