United Arab Emirates Audience in Germany
United Arab Emirates has an estimated audience of 2,768,015 people in Germany. 47.9% are female, 52.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Home Office, Humans (TV series), Stradivarius, Icon (magazine).
The average United Arab Emirates fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Home Office, Humans (TV series), with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the United Arab Emirates audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United Arab Emirates fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 37.2 |
| Estimated audience size | 2,768,015 |
Audience persona
The typical United Arab Emirates fan in Germany is balanced, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 727,031 | 1.2× |
| Bayern | 486,177 | 1.09× |
| Baden-Württemberg | 397,653 | 1.05× |
| Niedersachsen | 259,646 | 0.97× |
| Hessen | 246,152 | 1.17× |
| Berlin | 138,006 | 1.12× |
| Rheinland-Pfalz | 135,775 | 0.98× |
| Sachsen | 135,197 | 1× |
| Schleswig-Holstein | 94,057 | 0.95× |
| Brandenburg | 82,359 | 0.96× |
| Hamburg | 75,626 | 1.21× |
| Thüringen | 61,187 | 0.87× |
| Sachsen-Anhalt | 55,549 | 0.77× |
| Mecklenburg-Vorpommern | 42,444 | 0.8× |
| Saarland | 27,349 | 0.8× |
| Bremen | 25,256 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Home Office | 1.7× | Business & Career |
| Humans (TV series) | 6.97× | Movies & TV |
| Stradivarius | 1.83× | Shopping |
| Icon (magazine) | 2.14× | Arts & Culture |
| Home Delivery | 2.32× | Food & Beverages |
| Snow White (Fables) | 1.82× | Literature |
| Therme Erding | 3.54× | Travel & Leisure |
| Cachorro | 2.59× | Pets & Animals |
| Bank account | 2.15× | Business & Career |
| Buddy – The Buddy Holly Story | 2.57× | Music & Radio |
| Elbenwald.de | 5.25× | Shopping |
| Gudrun Sjödén | 1.52× | Fashion & Accessoires |
| Japanese domestic market | 2.19× | Politics & Society |
| Ipekyol | 1.89× | Shopping |
| Cross-country equestrianism | 3.55× | Sports |
| Mohamed Salah | 1.62× | Sports |
| Emigrate (band) | 3.82× | Music & Radio |
| Oktay Kaynarca | 3.09× | Movies & TV |
| Hawesko | 1.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.31 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.22 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 10.2% |
| United Arab Emirates | 7.4% |
| India | 6.7% |
See United Arab Emirates audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does United Arab Emirates have in Germany?
United Arab Emirates has an estimated audience of 2,768,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of United Arab Emirates fans?
47.9% of United Arab Emirates fans are female, 52.1% are male, with an average age of 37.2 years.
Which brands do United Arab Emirates fans like most?
United Arab Emirates fans show strongest brand affinity for Gil Ofarim (1.99×), Home Office (1.7×), and Humans (TV series) (6.97×) over the country average.
Where do United Arab Emirates fans live in Germany?
United Arab Emirates fans in Germany are most concentrated in Nordrhein-Westfalen (reach 727,031), Bayern (reach 486,177), and Baden-Württemberg (reach 397,653). These three regions account for the largest share of the active audience.
What other brands do United Arab Emirates fans also like?
Beyond United Arab Emirates itself, the audience over-indexes on Home Office (1.7×), Humans (TV series) (6.97×), Stradivarius (1.83×), and Icon (magazine) (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United Arab Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.