Rascasse Audience Intelligence

United Arab Emirates Audience in Germany

A data profile of the people who buy, follow and care about United Arab Emirates in Germany — modelled from more than twelve digital signal sources. United Arab Emirates has an estimated audience of 2,768,015 people in Germany.

#32among Country in Germany#141among POI in Germany#195in Travel & Leisure

The average United Arab Emirates fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beirut, Saudi Arabia, Airbnb, with strongest over-indexing on Beirut (8.63× the country average).

Demographically, the United Arab Emirates audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical United Arab Emirates fan in Germany is balanced, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Beirut.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Arab Emirates profile in Germany.

Audience size
2.8M
in Germany
Gender
47.9%♀
52.1% male
Age
37.2
average years
Country rank
#2348
POI in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Arab Emirates fans

47.9% are female, 52.1% are male, average age 37.2.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for United Arab Emirates audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age37.2
Estimated audience size2,768,015
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the United Arab Emirates audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide United Arab Emirates audience comes from Germany.

Worldwide audience distribution share by country for United Arab Emirates
CountryShare
Saudi Arabia10.2%
United Arab Emirates7.4%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Arab Emirates audience in Germany is strongest.

Fig. 05

Top regions by affinity

United Arab Emirates fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.28×
02Berlin~200K1.27×
03Hamburg~70K1.16×
04Nordrhein-Westfalen~700K1.13×
05Bayern~500K1.09×
06Bremen~30K1.08×
07Baden-Württemberg~400K1.05×
08Rheinland-Pfalz~100K1.02×
09Sachsen~100K0.97×
10Niedersachsen~300K0.94×
11Schleswig-Holstein~90K0.94×
12Brandenburg~80K0.94×
13Thüringen~60K0.92×
14Saarland~30K0.87×
15Mecklenburg-Vorpommern~40K0.85×
16Sachsen-Anhalt~60K0.83×
Fig. 06

Affinity by region

Affinity by region — United Arab Emirates, Germany
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Arab Emirates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Arab Emirates audience
#·InterestCategoryAffinity×
01RiyadhTravel & Leisure8.69×
02BeirutTravel & Leisure8.63×
03Burj KhalifaTravel & Leisure8.63×
04BahrainTravel & Leisure8.35×
05QatarTravel & Leisure8.02×
06Abu DhabiTravel & Leisure7.47×
07HamaTechnology & Electronics6.33×
08Saudi ArabiaTravel & Leisure6.30×
09LebanonTravel & Leisure4.29×
10DubaiTravel & Leisure4.09×
11MoroccoTravel & Leisure3.94×
12PillowHome & Garden3.37×
13AirbnbTravel & Leisure2.73×
14PrimarkShopping2.13×
15Indeed.comBusiness & Career2.00×
16German languagePolitics & Society1.88×
17RossmannShopping1.77×
18DeichmannShopping1.67×
19Do it yourself (DIY)Home & Garden1.52×
20WhatsAppInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Arab Emirates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Arab Emirates audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Risk AppetiteTHRILL1.43×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Arab Emirates audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Pet OwnershipJOY0.91×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Arab Emirates have in Germany?

United Arab Emirates has an estimated audience of 2,768,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of United Arab Emirates fans?

47.9% of United Arab Emirates fans are female, 52.1% are male, with an average age of 37.2 years.

03

Which brands do United Arab Emirates fans like most?

United Arab Emirates fans show strongest brand affinity for Beirut (8.63×), Saudi Arabia (6.3×), and Airbnb (2.73×) over the country average.

04

Where do United Arab Emirates fans live in Germany?

United Arab Emirates fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do United Arab Emirates fans also like?

Beyond United Arab Emirates itself, the audience over-indexes on Saudi Arabia (6.3×), Airbnb (2.73×), Qatar (8.02×), and Dubai (4.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See United Arab Emirates audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for United Arab Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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